Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort Wed, 13 Nov 2024 06:37:20 +0000 en-GB hourly 1 Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/hoa-sen-global-pathway-comprehensive-english-program/ Fri, 19 Jul 2024 03:08:39 +0000 //pertoo.com/demontfort/?post_type=education&p=3762 Comprehensive English training program designed specifically for Hoa Sen – De Montfort new students meeting British standards (Maximum 9 months depending on student’s ability)

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1. English proficiency

Students confidently achieve IELTS 6.0 or equivalent certificate after completing the program. Student input must reach 4.0 for 4 skills: Listening, Speaking, Reading, Writing:

– At the end of level 1, achieve IELTS 4.5

– At the end of level 2, reach IELTS 5

– At the end of level 3, achieve IELTS 5.5

– At the end of level 4, reach IELTS 6

– At the end of level 5, achieve IELTS 6-6.5

2. Critical Thinking

Develop sharp critical skills along with logical reasoning. Critical thinking is a two-step process of analyzing and evaluating information, thereby questioning the assumptions of the problem.

Hoa Sen Global Pathway Comprehensive English Program will train you

Continuously Improve Your Own Knowledge
The first thing to do is to study and constantly improve your knowledge. Read books and practice the ability to observe and evaluate problems.

Evaluate Everything Objectively
Let’s eliminate subjective perspectives and be more objective in everything. From there, problems will be considered logically, reducing barriers to criticism.

Reconsider the Problem
Let’s bring the issue up and reconsider it. Looking at it from the opposite perspective may yield many new ideas.

Base Conclusions on the Actual Situation
When faced with objections, do not rush to conclude results. Take a moment to calmly analyze the problem again in a realistic way. Consider whether things are right or wrong based on proven facts.

3. Presentation and Problem-Solving Skills

The program will help you practice professional presentation skills and develop sharp problem-solving thinking. Presentation skills play a crucial role in life in general and especially at work.

Maximize Your Value When Participating in Job Interviews
Communication and problem presentation skills will be emphasized by employers, creating favorable conditions for you to “score points” in their eyes.

Practice Confidence in Front of Crowds
Individuals with good presentation skills will be fully confident and daring to express their opinions in front of crowds. They will also handle problems better and respond to challenges more sensitively.

Improve Communication Skills at Work
People with good presentation skills will practice effective communication and quickly understand the desires of others.

Demonstrate Better Self-Capacity and Higher Promotion Opportunities
Having good presentation abilities allows you to enact changes and gain trust from those around you. Presentation is one of the quickest ways to demonstrate your capabilities.

4. Become a global citizen

From year 1, there is international integration with numerous high-quality seminars and experiences that meet international standards. These experiences not only broaden one’s knowledge of various cultures but also facilitate the dissemination of culture in related industries such as business or media.

Will Hoa Sen Global Pathway Comprehensive English Program help you become a Global Citizen?

Becoming a global citizen in the modern world requires a comprehensive development process encompassing not only knowledge but also skills and attitudes. It involves gaining in-depth understanding of global issues ranging from politics, economics, and culture to the environment, which enables you to clearly recognize your role and personal responsibilities in an interconnected world.

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CONSULTATION CONTACT: Hoa Sen �?De Montfort Program (International Training Institute �?Hoa Sen University)

Register for admission online here

Sign up for consultation here

Address: Room 1007, 10th Floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
� class= Phone: 028 7309 1991 (Internal number: 4792)
? Hotline: 0888 275 276
âœ? class= Email: [email protected]
? Website: pertoo.com/demontfort/

Tiếng Anh Toàn Diện Hoa Sen Global Pathway
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Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/our-education/ Fri, 10 May 2024 09:28:39 +0000 //pertoo.com/demontfort/?post_type=education&p=1482 The education program at Hoa Sen – De Montfort is originally transferred from De Montfort Public University, United Kingdom. Students will have a learning experience in the same curriculum system, learning methods and library system of De Montfort University right in Vietnam.

With the Block teaching method, all knowledge is compiled in a condensed manner, students will learn more deeply and extensively about each part or the entire subject. Upon graduation, students will receive a university diploma issued by De Montfort University (United Kingdom), which has the same global recognition as students studying directly at De Montfort University’s Leicester headquarters.

In addition, studying at Hoa Sen University, DMU students will have a vivid and world class experience: Students will be inspired by thoughtful and capable mentors; are provided with top notch facilities to be able to experience hands-on learning; and above all, you are focused on developing soft skills – ensuring comprehensive development for students according to the motto: Dynamic – Mirthful – Unique.

1. International Bachelor education program at Hoa Sen De Montfort:

  • International study program, completely study in English
  • The curriculum is compiled by De Montfort University
  • Comprise countless seminars and workshops with industry experts

2. Undergraduate programs

3. Degree

The degree you will receive after successful completion of your studies in Vietnam is a global De Montfort University degree.

4. Learning environment and extracurricular activities

  • Study at the main campus in District 1, Ho Chi Minh City
  • Privilege to participate in all student clubs and activities of Hoa Sen University
chương trình đào tạo

5. Teaching methods

  • Block teaching method focuses on professional knowledge and practical experience.
  • International job opportunities and global citizen experience.
  • Hoa Sen De Montfort students have full foreign language and professional qualifications to continue studying and working abroad.

__________________

LIÊN H�?TƯ VẤN: ChÆ°Æ¡ng trình Hoa Sen – De Montfort – Viện Äào tạo Quốc t�?/strong>

? Äịa ch�? Phòng 1007, Lầu 10, 08 Nguyá»…n Văn Tráng, P. Bến Thành, Quận 1, TP. H�?Chí Minh
☎ Äiện thoại: 028 7309 1991 (S�?ná»™i b�? 4792)
? Hotline: 0888 275 276
✉ Email: [email protected]
? Website:�?a href="//pertoo.com/demontfort/" target="_blank" rel="noreferrer noopener">pertoo.com/demontfort/

#DeMontfortUniversity #GlobalEducation #VietnamCampus #QualityEducation

Chương trình đào tạo
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Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/cu-nhan-thiet-ke-do-hoa-en/ Fri, 10 May 2024 08:47:40 +0000 //pertoo.com/demontfort/?post_type=education&p=1494 1. PROGRAMME CONTENT

1.1. DURATION:

The programme lasts for 3 years (excluding 1 foundational year), with 2 semesters each year. Instruction is conducted in English.

  • The programme equips students with fundamental knowledge in visual communication, creative resolution, and graphic design processes. Particularly, it offers students the opportunity to work directly with experts in the graphic design field from the DMU Global programme.
  • Students will develop their own design language.
  • The curriculum meets the recruitment needs of businesses. Graduates of the programme are currently employed at major design companies worldwide, including Barclaycard, Google, Sony PlayStation, Penguin Books, Disney Studios, Burberry, and Warner Music.
  • The programme is designed in accordance with DMU’s Education Strategy 2030, where the timetable is simplified, meaning students study one module at a time and have more time to engage in their learning, receive quicker feedback from instructors, and enjoy a balance between life and study.

1.2. EDUCATION PROGRAMME

Year 0Year 1Year 2Year 3
IYZGraphic DesignGraphic DesignGraphic Design
Creative PortfolioExploration and Ideation for Graphic DesignDesign Process for Graphic DesignIndependent Practice 1
Art Design & Study SkillsApplied Idea Development for Graphic DesignAdvanced Design Process for Graphic DesignIndependent Practice 2
Academic and Study SkillsVisual Communication for Graphic DesignCommunication Design for Graphic DesignProfessional Practice 1
English for Academic Purposes 1Creative Resolution for Graphic DesignPersonal Practice for Graphic DesignProfessional Practice 2
English for Academic Purposes 2

2. Course content

2.1. Year 1

2.1.1. Course 1: Exploration and Ideation for Graphic Design

Develops students’ ideation skills to generate creative solutions for design briefs. Students gain a solid understanding of basic design principles, along with practical skills and techniques to explore and present ideas effectively.

2.1.2. Course 2: Applied Idea Development for Graphic Design 

Explores the application and evaluation of ideation skills, allowing students to experiment with creative themes to produce effective design solutions. Students apply their understanding of design principles, combined with practical skills and techniques, to communicate ideas effectively.

2.1.3. Visual Communication for Graphic Design 

Introduces basic principles for understanding and applying visual communication techniques in graphic design contexts. Students explore the relationships between products, services, customers, and audiences to ensure their creative outcomes successfully resonate with all stakeholders.

2.1.4. Creative Resolution for Graphic Design 

Explores principles of effective visual communication to audiences, develops students’ understanding of subtlety and nuance in the client-designer context, and examines the design problem-solving process and reflections on task requirements. Students analyze design solutions in professional contexts and evaluate strategic decisions and project success.

2.2. Year 2

2.2.1. Design Process for Graphic Design Basics

Develops design processes to create creative solutions for meaningful design requirements through problem-solving. Students will develop an understanding and awareness of design principles. This course will teach practical skills and techniques, providing students with tools to communicate their ideas effectively. The aim is to encourage creative curiosity and help students develop and use reflective insights in their solutions.

2.2.2. Advanced Design Process for Graphic Design

The aim of this course is to develop design processes to create creative solutions for meaningful design requirements through problem-solving. Students will develop an understanding and awareness of design principles. This course will teach practical skills and techniques, providing students with tools to communicate their ideas effectively. The aim is to encourage creative curiosity and help students develop and use reflective insights in their solutions.

2.2.3. Design Communication

This course develops students’ understanding of iconography and design communication skills. Here, students will further expand and develop their design communication skills and explore the relationships between products, services, customers, and audiences to successfully reflect all stakeholders. This course teaches practical skills and techniques to support the communication of their designs.

2.2.4. Personal Practice for Graphic Design

In this course, students will identify themselves in the professional field and work as professional graphic designers or for business design activities. Students will research and understand the creative areas related to them. Students will also evaluate and question their strengths and creative directions. To do this, students will design and present a portfolio of their project work, identifying their professional field and expressing their creative position.

2.3. Year 3

2.3.1. Independent Practice 1

This course aims to refine ideation skills to create creative solutions for meaningful design requirements through problem-solving. Based on projects, students will test, apply, and articulate concepts and theories learned at levels 4 and 5, and develop their personal creativity to a mature level. Primarily based on studios with minimal formal teaching content, this course provides opportunities to explore and develop individual creative paths under close supervision of guidance teachers. This course allows students to undertake individual projects in graphic design or illustration, working on a variety of diverse design briefs.

2.3.2. Independent Practice 2

This course uses students’ ideation skills to test creative themes and solutions developed in the first block. Based on projects, students will test, apply, and articulate concepts and theories learned at levels 1 and 2, and develop their personal creativity to a mature level. Primarily based on studios with minimal formal teaching content, this course provides opportunities to explore and develop individual creative paths under close supervision of guidance teachers. This course allows students to undertake individual projects in graphic design or illustration, working on a variety of diverse design briefs.

2.3.3. Professional Practice 1

This course introduces students to advanced knowledge and skills necessary to understand professional practice in the fields of graphic design and illustration, including knowledge of the commercial aspects of design practice. Students will work on real-world tasks and external research, including direct research related to creating appropriate ideas for real design jobs and preparing final portfolios with supporting materials, which will be evaluated at the end of the course. The relationship management process between client and designer is introduced, where transferable skills related to the entire study program are developed through self-managed learning and projects. This course provides opportunities for students to develop a better understanding of the relationship between image communication (graphic design and illustration) and the industry and society.

2.3.4. Professional Practice 2

This course aims to prepare students for their first job application as professional graphic designers or illustrators or for business design activities. To achieve this, students will assess and reinforce their strengths and creative directions, as well as research and understand the creative market. Students will design and produce a range of materials to represent their creative abilities and support job applications. These materials will be presented in the final portfolio, forming a complete self-promotion package.

3. CAREER OPPORTUNITIES

Professional human resource training program for domestic and international business. Graduates will be able to participate in activities in the field of Graphic Design such as:

  1. Advertising graphic design
  2. User interface (UI) design
  3. Games graphic design
  4. Product graphic design
  5. Book and cover graphic design
  6. Architectural project graphic design
  7. Multimedia communication graphic design
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4. Partners

Cá»?nhân Thiết káº?Ä‘á»?há»a

5. Admission information

Click here to see more.

Explore other Hoa Sen – De Montfort program majors:

  1. Marketing
  2. Business Administration
  3. Accounting (Top-up)
  4. Graphic Design

__________________

CONTACT: Hoa Sen �?De Montfort Program �?Institute of International Education

? Address: Room 1007, 10th Floor, 08 Nguyen Van Trang Street, Ben Thanh Ward, District 1, City. Ho Chi Minh

� class= Phone: 028 7309 1991 (External number: 4792)

? Hotline: 0888 275 276

âœ? class= Email: [email protected]

? Website: pertoo.com/demontfort/

Cá»?nhân Thiết káº?Ä‘á»?há»a
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Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/cu-nhan-ke-toan-top-up-en/ Fri, 10 May 2024 06:39:30 +0000 //pertoo.com/demontfort/?post_type=education&p=1486

1. Education Programme

The regular program spans one year, consisting of two semesters.

The entire curriculum is taught in English, following the teaching methodology of De Montfort University, UK: The program provides knowledge of international accounting standards regarding taxation, financial report, corporate finance, and effective business administration. Upon completion of the program, students will have a comprehensive understanding of both the Vietnamese and international accounting systems as well as professional work ethics.

2. Course Content

3. CAREER OPPORTUNITIES

Professional human resource training programme for domestic and international business. Graduates will be able to participate in activities in the field of Accounting such as:

> Accountant/Auditor/Tax Specialist

> Financial Advisor

> Bank Transaction Officer/Bank Control Officer

> Chief Accountant

> Chief Financial Officer

> Personal/Business Financial Manager

> Economic Inspector

> Researcher

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4. Partners

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5. Admission information

Click here to see more.

Explore other Hoa Sen – De Montfort program majors:

  1. Marketing
  2. Business Administration
  3. International Business
  4. Graphic Design

__________________

CONTACT: Hoa Sen �?De Montfort Program �?Institute of International Education


? Address: Room 1007, 10th Floor, 08 Nguyen Van Trang Street, Ben Thanh Ward, District 1, City. Ho Chi Minh

� class= Phone: 028 7309 1991 (External number: 4792)

? Hotline: 0888 275 276

âœ? class= Email: [email protected]

? Website: pertoo.com/demontfort/

C�nhân k�toán
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Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/cu-nhan-marketing-en/ Fri, 10 May 2024 06:38:46 +0000 //pertoo.com/demontfort/?post_type=education&p=1488 1. PROGRAMME CONTENT

1.2 DURATION

The programme lasts for 3 years (excluding 1 foundational year), with 2 semesters each year. Instruction is conducted in English.

> The programme focuses on helping students position themselves in the dynamic, creative, and competitive marketing industry, guiding their career paths through trend-focused modules such as Integrated Marketing Communications.

> With an advantage in assessing creativity, students can enhance their knowledge of Digital Marketing through real-life scenarios.

> The programme also provides opportunities for students to participate in and experience large-scale projects such as the international X-culture competition.

> Students will have the ability to research and keep up with emerging trends both domestically and internationally. The programme focuses on areas such as sustainable marketing, deep consumer understanding, digital transformation, marketing automation, creativity, interactive marketing, and approaches to marketing communications that reflect and engage a more diverse range of consumers.

1.3 EDUCATION PROGRAMME

Year 0Year 1Year 2Year 3
IYZMarketingMarketingMarketing
English for Academic Purposes 1Fundamentals of Organizations and Markets in a Global ContextBrand ManagementMarketing Strategy and Analytics
English for Academic Purposes 2Principles of MarketingCustomer Insight: Consumer Behaviour and ResearchEngagement Marketing: Communities, Content and Creativity
Academic and Study SkillsMarketing DecisionsIntegrated Marketing CommunicationsChoose 1 of the 2 following subjects:
Maths Study Skills: Quantitative MethodsMarketing in Action: Social, Environmental and Digital ImpactContemporary Issues in MarketingCritical Perspectives in Marketing
The Context of BusinessMarketing Innovation
Choose 1 of the 2 following subjects:
Marketing Dissertation
Brand Portfolio

2. Course Content

2.1. Year 1

2.1.1. Course 1: Fundamentals of Organizations and Markets in a Global Context

The purpose of this course is to introduce the field of business and provide a solid understanding of corporate structure, how organizations operate in a global context, internal functions of businesses, and their interactions. Throughout the course, we will discuss topics such as types of businesses, key functions of businesses, market concepts, global economic environment, organizational structure, and basic financial management. Students will also explore the influence of culture on organizational principles and behaviors.

2.1.2. Course 2: Principles of Marketing

This course offers students a comprehensive introduction to the broad field of marketing and is the second important knowledge block deeply embedding fundamental skills and applicative abilities for advanced learning. The goal is to help students understand the theoretical scope of marketing through real-world application illustrations. Special emphasis is placed on contemporary challenges marketers face, such as e-marketing, ethics, and globalization.

2.1.3. Course 3: Marketing Decisions

Students will develop awareness of basic concepts of information and decision-making, which are crucial parts of marketing. Students will use these techniques to solve problems and make marketing decisions. The course, based on a simulated market (computer-based simulation game), will allow students to explore and experiment with various marketing tools to achieve specific business performance.

2.1.4. Course 4: Marketing in Action: Social, Environmental, and Digital Impact

This course explores some key drivers of societal and technological change profoundly impacting the marketing landscape. The overarching theme is change in the modern world, how it affects society, and how marketers must adjust their methods to succeed in a rapidly changing consumer environment.

Students will be introduced to the principles of Sustainable Marketing, aimed at promoting sustainable products and services that “meet customer needs and significantly improve social and environmental performance throughout the product life cycle”, while adding value for customers and achieving company objectives. In this course, students will learn how sustainable principles can be integrated into marketing activities and strategies; to address opportunities and challenges arising from social, economic, and environmental changes �?such as climate change.

2.2. Year 2

2.2.1. Course 1: Brand Management

This course introduces students to the historical development, complexity of management, and modern advancements in the field of branding. It provides students with an in-depth understanding of contemporary brand theory and practice, including strategic brand building, positioning, and management. Students also examine the various roles that brands play in our daily lives and why the sustainable success of a brand often relies on creating, supporting, and cherishing consumer-brand relationships.

Ultimately, the course offers students a theoretical and practical insight into the creative process of brand creation, design, development, and management. It emphasizes the idea that a brand should not merely be seen as a name, symbol, and/or logo, but rather as compelling stories. This means that successful brand managers are primarily good storytellers. As building and managing sustainable brands are crucial, actively engaging and successfully completing this inspiring course will enhance students’ career prospects, whether in specific brand management fields or in broader advertising, marketing, and marketing management domains.

2.2.2. Course 2: Brand Management

Understanding customers is crucial for businesses; hence, consumer understanding is a significant competitive advantage for companies aiming to differentiate and target specific market segments. Understanding customers involves a deep understanding of their motivations, behaviors, preferences, and even unmet needs, to continually provide value-added services leading to strong loyalty and long-term relationships.

Students will gain solid knowledge of how to gather customer information through marketing research and data analysis, and how to use this information to support new product development, enhance marketing communication, and improve the overall customer experience across the entire shopping journey �?online and offline. Students will also learn how to use information to create sustainable products and services, build meaningful and useful business messages, and propose possible pricing strategies.

2.2.3. Course 3: Integrated Marketing Communications

Marketing communications are used to interact with audiences and are key to the success of any campaign. In this course, students will learn how to apply theories and concepts of marketing communications to a business. Building on marketing information, students will create an integrated marketing campaign to enhance the customer experience and meet identified business needs. (Linked with CIM and presentation)

2.2.4. Course 4: Contemporary Issues in Marketing

This course combines elements of traditional research methodology and draws inspiration from peers engaged in research and innovation in various specialized areas including (but not limited to) Consumer Culture Theory, Dominant Marketing, Customer Interaction, Digital Marketing, Marketing Innovation, Consumer Sociology, and Consumption Transformation Research. Coordinated with the Customer Insight course: Behavior and consumption research, these two blocks provide an important foundation for students to continue their independent research in their final year.

Students will first gain a deep understanding of the research process and the conceptual differences between qualitative and quantitative research, as well as the main methods associated with each approach. Students will be introduced to peers engaged in research through a series of seminars led by professors at DMU, including research projects at the forefront of proposing new advances in theory, policy, and practice.

2.3. Year 3

2.3.1. Course 1: Marketing Strategy and Analytics

This course is designed for final year students likely to pursue a career in marketing management. Strategic in nature, it not only synthesizes and develops knowledge from various components in their curriculum but also encourages the development of a critical perspective when discussing strategies and actions of different types of businesses. Additionally, it employs a theoretical approach to marketing management situations drawn from real industry contexts and simulates the types of marketing reports required by both small and large companies.

2.3.2. Course 2: Engagement Marketing: Communities, Content, and Creativity

This course examines the key determinants of multichannel interactive marketing before moving on to explore the core principles of direct marketing and customer relationship management (CRM), as well as how to apply them across a range of marketing organizations and contexts. Specifically, the module focuses on the central role of customer information and how databases are built and utilized to identify, attract, and retain profitable consumer groups. Students will be introduced to interactive marketing tools and familiarize themselves with a variety of interactive platforms. The course encourages students to evaluate and contribute to the debate on contemporary digital marketing and social media communication issues. For instance, how organizations should respond to ethical issues like data privacy, bias, and transparency when crafting social media marketing campaigns.

Organizations, regardless of size, are leveraging advances in computer technology and communication to ‘connect’ with customers and consumers. Databases capable of storing large amounts of information about current and potential customers can be used for highly targeted advertising campaigns in both business-to-business and consumer markets.

2.3.3. Course 3: Choose ONE of the following subjects: Critical Perspectives in Marketing OR Critical Perspectives in Marketing

Marketing innovation involves implementing a new marketing approach related to significant changes in product or packaging design, product positioning, product advertising, or pricing. We are witnessing unprecedented growth in marketing innovation being driven across all industry sectors by technological advancements, changing consumer expectations, and global demands to enhance marketing sustainability.

Today’s business and marketing professionals need to understand how technology and innovation must respond to the needs of new products and/or services. This course combines marketing and innovation fields, providing detailed insight into the creative process of designing, developing, and managing new product and service innovations, to explore innovation related to both current products and services and new product development processes. This advanced topic will enhance students’ skills, from strategic and creative innovation leadership and management to commercialization and beyond. They will face challenging experiences by balancing theory and practice through contemporary case study evaluations.

2.3.4. Course 4: Choose 1 of the following subjects: Marketing Dissertation or Brand Portfolio

The dissertation is designed to provide students with an opportunity to research a topic of personal interest. Often, students expand on a field that has attracted them from previous marketing courses, linking research to issues they have been curious about from work placement experiences, or exploring a topic not covered in a formal course. Under the guidance of several lectures and meetings with assigned dissertation supervisors, this dissertation will demonstrate the application of academic theory to real marketing situations.

This course requires students to work independently and set their own goals to research a topic they find intriguing and personally significant. Recognizing the scope of activities largely self-initiated by students in this course, it will span over an extended period, running parallel to the previous coursework blocks.

3. CAREER OPPORTUNITIES

Professional human resource training programme for domestic and international business. Graduates will be able to participate in activities in the field of Marketing such as:

  • Brand Manager
  • Social Media Manager
  • Event Marketing Specialist
  • Email Marketing Specialist
  • Marketing Automation Specialist
  • Creative Director
  • Affiliate Marketing Manager
  • Digital Advertising Specialist
  • Public Relations Specialist
  • Market Research Analyst
  • Customer Relationship Manager

4. Partners

t¨¤ix?u online

5. Admission information

Click here to see more.

Explore other Hoa Sen – De Montfort program majors:

  1. Accounting (Top up)
  2. Business Administration
  3. International Business
  4. Graphic Design

__________________

LIÊN H�?TƯ VẤN: ChÆ°Æ¡ng trình Hoa Sen – De Montfort – Viện Äào tạo Quốc t�?/strong>


Äịa ch�? Phòng 1007, Lầu 10, 08 Nguyá»…n Văn Tráng, P. Bến Thành, Quận 1, TP. H�?Chí Minh
☎ Äiện thoại: 028 7309 1991 (S�?ná»™i b�? 4792)
? Hotline: 0888 275 276
✉ Email: [email protected]
? Website: pertoo.com/demontfort/

C�nhân Marketing
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Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/cu-nhan-kinh-doanh-quoc-te-en/ Fri, 10 May 2024 06:37:25 +0000 //pertoo.com/demontfort/?post_type=education&p=1490 1. PROGRAMME CONTENT

1.1. DURATION:

The programme lasts for 3 years (excluding 1 foundational year), with 2 semesters each year. Instruction is conducted in English.

> The International Business programme widens career opportunities worldwide for students;

> Students are equipped with knowledge about the operations of multinational companies, exploring notable points in emerging markets, practical knowledge about geography, socio-economics in the business field;

> Additionally, soft skills are honed through courses taught by industry experts, field trips, and real-life scenario exercises;

> The curriculum is designed to meet the recruitment needs of businesses. Graduates of the programme currently hold key roles in major enterprises such as Rolls Royce, IBM, Walt Disney, the NHS, and Siemens;

> The programme is designed according to DMU’s Education Strategy 2030, where the timetable is simplified with a ‘module-based learning�?approach, meaning students study ONE subject at a time, allowing more time for engagement in their studies, quicker feedback from instructors, and a balance between life and learning.

1.2. EDUCATION PROGRAMME

Year 0Year 1Year 2Year 3
IYZInternational BusinessInternational BusinessInternational Business
English for Academic Purposes 1Global Business EnvironmentMultinational Enterprise in the Global EconomyInternational Business Strategy and Governance
English for Academic Purposes 2Business Dynamics, Ethics and CultureData Analytics and Research SkillsInternational Trade Management
Academic and Study SkillsEconomics on Global BusinessInternational Organizational Behaviour and LeadershipChoose 1 of the 2 following subjects:
Maths Study Skills: Quantitative MethodsMarketing for International BusinessChoose 1 of the 2 following subjects:Emerging Markets: Economic Geography and Trends
The Context of BusinessInternational Supply Chain ManagementDimensions of Digital Transformation
International Financial Management and Decision MakingChoose 1 of the 2 following subjects:
Dissertation
Project

2. Course Content

2.1. Year 1

2.1.1. Course 1: Global Business Environment 

This course helps students understand the complexity of the global business environment. We will explore the important dimensions of globalization and the diverse aspects of the evolving global business environment. Students will learn about aspects of the global business environment and their impact on business operations and strategies.

2.1.2. Course 2: Business Dynamics, Ethics & Cultures

This course is designed to provide students with an overview of business fundamentals. Students will learn about basic business concepts and various important functions to manage an organization. By identifying the determining factors of success within the organizational context, students will be able to plan and evaluate the performance of an organization. Additionally, students will develop a dynamic perspective to track the development of theoretical discussions and their reflection in the real business world.

2.1.3. Course 3: Economics of Global Business

This course aims to introduce the core principles of economics shaping the world of business. Students will learn about the tools and concepts of economic analysis at the individual, market, and national levels. The course includes the analysis of consumer behavior, business development, and alternative market structures. Students will learn how to apply various economic theories to real and contemporary issues, fostering critical thinking and discussing opinions from different perspectives.

2.1.4. Course 4: Marketing for International Business

This course introduces students to the fundamental principles of marketing, both in theory and practice, as well as how to apply them in the context of international business and create awareness of cultural factors. Students will gain a deep understanding of the marketing process and the ability to accurately reflect contemporary marketing practices from this course.

2.2. Year 2

2.2.1. Course 1: Multinational Enterprise in the Global Economy

The objective of this course is to broaden students’ understanding of diverse geopolitical issues influencing international businesses. Students will learn the basic concepts and ideas of the field of international business. The course introduces and enhances students’ understanding of key concepts in international business, such as multinational enterprises (MNEs) and Foreign Direct Investment (FDI), as well as the reasons why businesses engage in FDI. Additionally, it explores the strategic and organizational challenges that MNEs face on a global scale and examines the link between a country’s economic development, decision-making processes within MNEs, and investment location choices.

2.2.2. Course 2: Data Analytics & Research Skills

This course provides a comprehensive overview of the research and data analysis process in business. It equips students with the necessary knowledge to apply various tools and techniques in data collection, analysis, and interpretation. The course also teaches students how to consider business opportunities and challenges to contribute to the development and implementation of a business research project.

2.2.3. Course 3: International Leadership & Organizational Behavior

This course explores the role of organizational behavior in the context of international business and management. By examining the influence of organizational, individual, and group contexts, as well as the international environment, the course aims to help students develop an understanding of how people interact within organizations, how internal and external influences interact, and how these interactions shape organizations.

2.2.4. Course 4: Choose ONE of the following subjects: 

International Supply Chain Management 

International Supply Chain Management (ISCM) plays a crucial role in enhancing the productivity and competitive position of many types of businesses worldwide. Students will gain an understanding of the operations and processes within the supply chain, crucial for creating a competitive advantage. This course will develop a data-driven and analytical perspective in students, essential for success in supply chain analytics. With increasing international competition and pressure from uncertain and ever-changing environments, there is growing attention to effectively managing supply chains, logistics, and operations, helping managers understand the complexity of the internal and external structures and systems of today’s international supply chains.

International Financial Management & Marketing Decisions

The objective of this course is to help students understand and analyze information contained in published financial reports and other data sources they may access, in order to evaluate the financial performance of a business.

2.3. Year 3

2.3.1. Course 1: International Business Strategy & Governance

This course explores the process of internationalization of multinational enterprises from a strategic perspective. This international business strategy course enhances students’ understanding of key concepts in international business strategy such as firm-specific advantages and location-specific advantages, as well as how the combination of these advantages can create value for a multinational enterprise.

2.3.2. Course 2: Choose ONE of the following subjects:

2.3.2.1 Emerging Markets: Economic Geography and Trends

This course explores the spatial distribution of economic activities in emerging markets and its impacts on the past, present, and future development of countries and regions. It also examines the challenges that foreign companies face in emerging markets and provides strategic solutions.

2.3.2.2 Dimension of Digital Transformation

Digital technology is an integral part of the daily life of a modern organization. This course explores the key dimensions of the digital transformation process such as technology, data, people, and organization. Students will learn about the opportunities and disruptive threats that the digital transformation process brings to organizations and how to identify and implement potential solutions.

2.3.3. Course 3: International Trade Management

This course explores the key aspects of international trade, related regulations, and policies. It provides students with both theoretical understanding and practical insights into international trade operations. Not only does it examine international trade from the perspective of the international political economy, but it also considers it from a management standpoint. Students will be introduced to the nature of import and export activities, laws, trade agreements, international payments, and the role of procurement management in supply chain management. In this course, students will gain valuable knowledge that can be applied when businesses operate on a global scale.

2.3.4. Course 4: Choose 1 of the following subjects:

2.3.4.1 Dissertation

This course provides an opportunity for students to undertake an independent exploration into a specialized area within the broad field of international business. Students will practice their research skills, learn how to formulate research questions, and carry them out to achieve the objectives of their dissertation.

2.3.4.2 Business Project

This course offers students the chance to conduct an independent project in a specialized area within the field of business. Students will practice their research skills and their planning abilities, learning how to identify business issues and propose practical solutions.

3. CAREER OPPORTUNITIES

Professional human resource training programme for domestic and international business. Graduates will be able to participate in activities in the field of international business such as:

> Market research expert/ business policy planner

> International marketing expert

> Supply chain management/ international business management expert

> International investment consultant

> Trade promotion/ legal expert on commercial law

> Multicultural human resource management

> International business management consulting

> Import-export specialists

> Goods import and export startup

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4. Partners

t¨¤ix?u online

5. Admission information

Click here to see more.

Explore other Hoa Sen – De Montfort program majors:

  1. Marketing
  2. Business Administration
  3. Accounting (Top-up)
  4. Graphic Design

__________________

CONTACT: Hoa Sen �?De Montfort Program �?Institute of International Education

? Address: Room 1007, 10th Floor, 08 Nguyen Van Trang Street, Ben Thanh Ward, District 1, City. Ho Chi Minh

� class= Phone: 028 7309 1991 (External number: 4792)

? Hotline: 0888 275 276

âœ? class= Email: [email protected]

? Website: pertoo.com/demontfort/

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Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/english-language-teaching-ma/ Thu, 09 May 2024 08:37:47 +0000 //pertoo.com/demontfort/?post_type=education&p=1423 The English Language Teaching MA programme bridges theoretical knowledge of language teaching and learning, with practical classroom experience. You will graduate with both the practical skills and advanced theoretical understanding to succeed as an English Language teacher at all levels, from primary and secondary schools to universities and English Language schools, both in the UK and overseas. 

Throughout the course you will hone your theoretical and analytical abilities, examining research into language teaching and learning and its implications for educators. At the same time, you will have the opportunity to practise in the classroom and be encouraged to critically reflect upon your own technique and approach.

Our assessment methods are designed to enable you to develop a range of real-life skills, including writing lesson plans and rationales, carrying out microteaching to peers, and leading seminar discussions. You will also develop as an independent learner and acquire advanced research skills, with the chance to complete a dissertation exploring an area of personal or professional interest.

The English Language Teaching MA is a degree for those interested in becoming an English Language teacher. If you are a non-native English speaker and you would like to improve your English language skills, our dedicated Centre for English Language Learning (CELL) offers a range of courses.

1. Key features

  • You can exit the course with a Postgraduate Diploma, Postgraduate Certificate or an Institutional Credit award depending on the credits you have successfully achieved.
  • Study with an international cohort and benefit from cultural diversity in the classroom to enhance your understanding of English language teaching and learning worldwide.
  • Boost your employability by gaining a theoretical awareness of issues and trends in English Language teaching, combined with the skills to teach English Language at the highest level.
  • Our teaching team has a wide range of experience teaching in both the UK and abroad, as well as research expertise, ensuring that current trends inform the curriculum.
  • Our graduates go on to successful careers as tutors, heads of study and university lecturers, both in the UK and overseas.
  • Apply what you have learnt in class to real-world teaching by taking part in activities such as classroom observation at DMU’s Centre for English Language Learning and voluntary work opportunities in the local community.
  • Join a community that fosters independent learners and encourages ongoing self-improvement through critical reflection on personal teaching practice. Students who demonstrate a high degree of teaching competence have the opportunity to be employed by the Centre for English Language Learning at DMU.

2. Structure and assessment

Course modules

Block 1: Teaching Receptive and Productive Skills

This module is designed to develop students�?understanding of the relevant theories and practices of teaching receptive and productive English language skills: listening, speaking, reading and writing. It will introduce students to some key research areas in teaching and learning the four skills, based on which students will learn how to write lesson plans for teaching these language skills in terms of teaching objectives, learning outcomes, and classroom activities.

This module helps students to analyse existing learning resources and acquire skills to develop and critically evaluate their own authentic teaching materials. These skills are directly applicable to their future classroom teaching. 

Students will produce two lesson plans, including authentic teaching materials and designed exercises, and an essay providing the rationale for the lesson plans addressing how they are designed based on relevant language teaching and learning theories. 

Block 2: Trends and Issues in English Language Teaching

This module introduces the main trends and issues in the communicative ELT classroom today. In particular, the module addresses the strengths and weaknesses of various teaching methods, together with topics such as teaching vocabulary, learner strategies, and using technology in the language classroom. As well as studying the theoretical knowledge, students also have opportunities to practise teaching in terms of writing lesson plans, conducting classroom instructions, eliciting student feedback, and using available equipment to enhance the learning environment. Students will gain the knowledge and skills needed to deliver successful lessons, and demonstrate critical and reflective thinking about their own and other’s teaching. 

Students will prepare a lesson plan for a 15-minute lesson and deliver this lesson to their peers. Students will also produce a reflective journal in which they will critically evaluate the learning teaching theories and methods covered throughout the block, their experiences of teaching practice in class, and a rationale for, and evaluation of, their 15-minutes lesson.

Block 3: Language Processing and Assessment

This module consists of two parts which are related to language learning and teaching. The first part will introduce students to psycholinguistic knowledge of how language is processed in the brain, in terms of language comprehension and language production in oral and written forms. This theoretical basis will help students understand the cognitive processes that language learners go through when they are learning a second language. Building upon this knowledge of language processing, the second part of this module will shift to language assessment. Specifically, students will learn the key concepts of reliability and validity in language testing, and how these concepts are incorporated in language assessment by taking account of learners�?cognitive faculties. Knowledge of language processing and language assessment has a direct application to English language teaching and learning.

Students will give a 15-minute presentation discussing a chosen topic in psycholinguistics and designing and carrying out one or two activities afterwards on language learning among classmates. Students will also write an essay that applies a relevant psycholinguistic theory to English language assessment.

Block 4: Research Methods

The aim of this module is to gradually build up students�?research knowledge related to the ELT context. It starts with how to write a literature review by guiding students to synthesize, compare and evaluate different information sources in their reading. This is crucial for students to apply such knowledge to other areas in English language teaching/learning which they are interested in. Furthermore, the Research Methods module will enable students to understand the pros and cons of different research methods, and how they can be used individually or in combination to match the unique nature of the research. In addition, students will have opportunities to practise data collection among classmates and conduct some basic data analysis, both qualitatively and quantitatively. To help understand the learnt research knowledge, students will work in groups to develop and present their own research ideas. At the end of this module, students are required to produce a research proposal and apply for ethics approval which enables them to collect data for their dissertation. 

Assessment is via a literature review (essay) and a research proposal.

Blocks 5 and 6: Dissertation

This module requires students to carry out and write a dissertation on a mini-scale independent research project based on their research proposal developed at the end of the Research Methods module. The topic should be related to English language teaching or learning, and may be developed from one of the taught modules; or may be linked to issues touched upon only peripherally in class.

Throughout the dissertation, students will need to apply what they have learnt in Research Methods to their own research context, especially problem solving and time-management. In their writing, students are expected to engage critically with both existing literature and their own study and anchor their research design and data analysis in a relevant theoretical framework. Students should also show their ability to interpret their findings within a wider context.

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will

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Education – De Montfort Vietnam Alliance Program //pertoo.com/demontfort/en/education/master-of-business-administration-mba-global/ Thu, 09 May 2024 07:35:20 +0000 //pertoo.com/demontfort/?post_type=education&p=1418 Focusing on employability and enhancing your abilities, this course will help develop your analytical and numerical skills for critical evaluation and critical appraisal, problem identification and problem-solving skills as well as effective interpersonal and team-building skills. It will also help you to better articulate your skills, abilities and achievements to create a personal development portfolio for use in your CV and job applications. This makes the Global MBA course perfect for early career professionals and graduates.

Emphasis is placed on gaining an advanced and applied understanding of the key aspects of international business, enabling you to critically evaluate and adapt to a wide range of Business and Management issues within a global context.

1. Key features

  • An early career MBA, ideal for recent graduates or those with no managerial experience.
  • A key focus of the course is on enhancing transferable skills, as well as helping you to articulate your abilities and achievements in a way to grab employers�?attention when applying for jobs.
  • You will have the opportunity to participate in exclusive business talks and events, enabling you to build a network of industry contacts.
  • Take advantage of access to the Innovation Centre and its free informative events, business surgeries and networking sessions for all entrepreneurial students interested in innovation or wanting to start their own business.
  • Benefit from Education 2030, where a simplified �?a href="//www.dmu.ac.uk/empowering-university/block-teaching/index.aspx" target="_blank" rel="noreferrer noopener">block learning�?timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

2. Structure and assessment

Course modules:

Block 1: Leadership and Business Sustainability

This module is designed to be as interactive and participatory, since Leadership and Business Sustainability is a contested, dynamic, and rapidly changing field of theory and practice, thus requiring much debate, discussion, and analysis. The module exposes students to the principal issues facing organisations in the 21st century in respect of leading, managing and developing talent. It further develops student’s knowledge and managerial skills, considered to be necessary for existing and aspiring managers to nurture talent effectively. Attention is paid to key features of the internal and external operating environments which shape leadership practice and talent management strategies in organisations.

This module explores how businesses contribute to the realisation of a more sustainable, responsible and equitable world and what does aspirations of sustainable development mean for business in practice.

It will also address important questions within the subject matter and will enable students to develop a theoretically informed and practically relevant understanding of business sustainability whiles highlighting some of the key debates in the sustainability field such as the drivers of corporate responsibility, the extent of responsibility, the governance, implementation and reporting of sustainable development goals.

The module addresses both the academic literature on Leadership and Business Sustainability and explores their applications and managerial impact through the use of case studies and contemporary examples from industry.

Block 2: Advance Strategic Management

In an increasingly dynamic environment, it is imperative to adopt a holistic view of what constitutes strategy and its relevance to different organisational contexts. This module is developed to provide insight, through engagement in a blend of contemporary, theoretical thinking and application, in the field of strategic management. The central underpinning of the module is the exploration of the strategic management process, with students proactively encouraged to apply and rethink strategic concepts and frameworks in planning and decision-making.

The learning materials and teaching methods are specifically designed to expose students to key theoretical approaches and at the same time to critically challenge existing norms within industry. This module considers the scope and definition of a project, its significance as an instrument of change and the roles and responsibilities of the people within it, whilst recognising organisational issues and exploring a range of project management tools to execute and evaluate the project throughout its many phases.

Block 3: Cross-Cultural Management and Marketing

This module introduces the principal challenges facing international organisations in the 21st century with respect to intercultural issues. It offers an in-depth insight into cultural dimensions within the workplace, drawing on and critically evaluating the work of Hofstede, Minkov and Trompenaars. It will guide learners through the demands and complexities of intercultural interactions, negotiations and conflicts in organisations, using scenarios and case studies from multinational business organisations.

Learners will examine key elements of marketing theories, strategies, and their application in diverse international marketing contexts. Whilst marketing theories have much in common with marketing goods and services in a domestic market, many additional factors and considerations need to be considered. In addition, businesses face barriers to market entry, not all of which might be immediately obvious. Rapid advancement and continued expansion of electronic media and communication businesses can take advantage of the services when designing contemporary marketing strategies. This module aims to enhance the learner’s analytical and problem-solving skills and develop their critical awareness of cultural dimensions and practices to be applied to real world scenarios.

Block 4: Business Finance and Enterprise Development

One of the objectives of this module is to develop decision-making ability based on business finance theory. It will introduce cardinal business and personal finance concepts, time value of money, financial markets and institutions, risk and return, capital structure, elements of investments and small business finance. It further examines the theoretical concepts and models of finance and how they can be applied to realistic situations. The module places a strong emphasis on analytical and numerical skills. Presentation and discussion skills are also essential for learners to explain their positions or arguments to each other and try to argue for the implementation of their recommendations.

In a fast-changing and highly competitive world, businesses no matter what size, need creative, enterprising, and entrepreneurial people to help drive those businesses forward. This module helps develop these key attributes through hands-on experience of enterprise in practice by using and sharing the knowledge of learners and skills to identify and create solutions to real challenges.

The module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference and having a positive impact across society and communities, whether in business as an employee, self-employed, a social enterprise or family business. To that end, it provides learners with a practical understanding of enterprise formation across various stages of business development and how to apply that practical knowledge to industry, a business, as a freelancer, whilst recognising them as employability skills.

Block 5 & 6: One of the following:

Research Methods & Entrepreneurship Project

Every business or organisation starts as an idea / entrepreneurial venture, and in this modern era of technological advancement and drive for sustainability; there has never been as much opportunity than right now to start your own venture.

In this module, students will undertake an intensive business planning process, that will culminate in delivering a viable business plan which will be the foundations for them to be able to start their own freelance or business career.

The business planning process will include developing an innovative business idea, that is backed by market research to solidify the opportunity and students will be able to develop an in-depth marketing strategy, operations plan and financial budgets, as part of the business planning process they will be required to develop and strengthen the value proposition. Students will be supported by a supervisor who is a specialist in business start-up and business development throughout this module; however, it is the responsibility of the student to drive their project forward and obtain their business goals. 

Research Methods & Consulting Project (simulator)

This module provides students with the opportunity to integrate elements of their programme of study into a practical consulting project involving a live case that has been set by the organisation.

The students can choose to work on a real-world project which is highlighted by an organization, a department within an existing organization, or a future organization (commercial, charity, governmental).

The focus of the projects is frequently related to innovation either by improving and/or changing existing processes, business and/or service models, structures, products, or services or by developing new business and/or service models, products, or services. Students may also self-source a project, subject to approval by the module team.

At the end of the project, the student is expected to have developed an in-depth understanding of how the theoretical knowledge gained during your course can be applied to support decision making in the real world, deal with uncertainty when it comes to making decisions, and establish solid grounds for your decision-making capabilities underpinned by rigorous principles of academic research.

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