{"id":45,"date":"2024-04-10T15:01:40","date_gmt":"2024-04-10T08:01:40","guid":{"rendered":"https:\/\/pertoo.com\/demontfort\/?post_type=education&#038;p=45"},"modified":"2024-09-20T12:07:56","modified_gmt":"2024-09-20T05:07:56","slug":"cu-nhan-marketing","status":"publish","type":"education","link":"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/","title":{"rendered":"C\u1eed nh\u00e2n Marketing"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#1_Noi_dung_Chuong_trinh_Cu_nhan_Marketing\" title=\"1. N\u1ed9i dung Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing\">1. N\u1ed9i dung Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#12_THOI_GIAN_DAO_TAO\" title=\"1.2 TH\u1edcI GIAN \u0110\u00c0O T\u1ea0O\">1.2 TH\u1edcI GIAN \u0110\u00c0O T\u1ea0O<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#13_CHUONG_TRINH_DAO_TAO\" title=\"1.3 CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O\">1.3 CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#2_Noi_dung_hoc_phan_Chuong_trinh_Cu_nhan_Marketing\" title=\"2. N\u1ed9i dung h\u1ecdc ph\u1ea7n Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing\">2. N\u1ed9i dung h\u1ecdc ph\u1ea7n Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#21_Nam_1\" title=\"2.1. N\u0103m 1\">2.1. N\u0103m 1<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#211_Hoc_phan_1_Nguyen_tac_co_ban_cua_to_chuc_va_thi_truong_trong_boi_canh_toan_cau_Fundamentals_of_Organizations_and_Markets_in_a_Global_Context\" title=\"2.1.1. H\u1ecdc ph\u1ea7n 1:&nbsp;Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u (Fundamentals of Organizations and Markets in a Global Context)\">2.1.1. H\u1ecdc ph\u1ea7n 1:&nbsp;Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u (Fundamentals of Organizations and Markets in a Global Context)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#212_Hoc_phan_2_Nguyen_tac_cua_Marketing_Principles_of_Marketing\" title=\"2.1.2. H\u1ecdc ph\u1ea7n 2:&nbsp;Nguy\u00ean t\u1eafc c\u1ee7a Marketing (Principles of Marketing)\">2.1.2. H\u1ecdc ph\u1ea7n 2:&nbsp;Nguy\u00ean t\u1eafc c\u1ee7a Marketing (Principles of Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#213_Hoc_phan_3_Ra_quyet_dinh_cho_Marketing_Decision_Making_for_Marketing\" title=\"2.1.3. H\u1ecdc ph\u1ea7n 3:&nbsp;Ra quy\u1ebft \u0111\u1ecbnh cho Marketing (Decision Making for Marketing)\">2.1.3. H\u1ecdc ph\u1ea7n 3:&nbsp;Ra quy\u1ebft \u0111\u1ecbnh cho Marketing (Decision Making for Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#214_Hoc_phan_4_Marketing_trong_hanh_dong_Tac_dong_xa_hoi_moi_truong_va_ky_thuat_so_Marketing_in_Action_Social_Environmental_and_Digital_Impact\" title=\"2.1.4. H\u1ecdc ph\u1ea7n 4:&nbsp;Marketing trong h\u00e0nh \u0111\u1ed9ng: T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 (Marketing in Action: Social, Environmental and Digital Impact)\">2.1.4. H\u1ecdc ph\u1ea7n 4:&nbsp;Marketing trong h\u00e0nh \u0111\u1ed9ng: T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 (Marketing in Action: Social, Environmental and Digital Impact)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#22_Nam_2\" title=\"2.2. N\u0103m 2\">2.2. N\u0103m 2<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#221_Hoc_phan_1_Quan_ly_thuong_hieu_Brand_Management\" title=\"2.2.1. H\u1ecdc ph\u1ea7n 1:&nbsp;Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Management)\">2.2.1. H\u1ecdc ph\u1ea7n 1:&nbsp;Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Management)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#222_Hoc_phan_2_Quan_ly_thuong_hieu_Brand_Management\" title=\"2.2.2. H\u1ecdc ph\u1ea7n 2:&nbsp;Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Management)\">2.2.2. H\u1ecdc ph\u1ea7n 2:&nbsp;Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Management)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#223_Hoc_phan_3_Truyen_thong_Marketing_tich_hop_Integrated_Marketing_Communications\" title=\"2.2.3. H\u1ecdc ph\u1ea7n 3:&nbsp;Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (Integrated Marketing Communications)\">2.2.3. H\u1ecdc ph\u1ea7n 3:&nbsp;Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (Integrated Marketing Communications)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#224_Hoc_phan_4_Cac_van_de_trong_Marketing_duong_dai_Contemporary_Issues_in_Marketing\" title=\"2.2.4. H\u1ecdc ph\u1ea7n 4:&nbsp;C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i (Contemporary Issues in Marketing)\">2.2.4. H\u1ecdc ph\u1ea7n 4:&nbsp;C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i (Contemporary Issues in Marketing)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#23_Nam_3\" title=\"2.3. N\u0103m 3\">2.3. N\u0103m 3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#231_Hoc_phan_1_Chien_luoc_Marketing_va_Phan_tich_Marketing_Strategy_and_Analytics\" title=\"2.3.1. H\u1ecdc ph\u1ea7n 1:&nbsp;Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch (Marketing Strategy and Analytics)\">2.3.1. H\u1ecdc ph\u1ea7n 1:&nbsp;Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch (Marketing Strategy and Analytics)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#232_Hoc_phan_2_Marketing_tuong_tac_Cong_dong_noi_dung_va_su_sang_tao_Engagement_Marketing_Communities_Content_and_Creativity\" title=\"2.3.2. H\u1ecdc ph\u1ea7n 2:&nbsp; Marketing t\u01b0\u01a1ng t\u00e1c: C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o (Engagement Marketing: Communities, Content and Creativity)\">2.3.2. H\u1ecdc ph\u1ea7n 2:&nbsp; Marketing t\u01b0\u01a1ng t\u00e1c: C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o (Engagement Marketing: Communities, Content and Creativity)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#233_Hoc_phan_3_Chon_1_trong_2_lua_chon_sau_Quan_diem_phe_phan_ve_tieu_dung_va_Marketing_Critical_Perspectives_in_Marketing_hoac_Quan_diem_phe_phan_ve_tieu_dung_va_Marketing_Critical_Perspectives_in_Marketing\" title=\"2.3.3. H\u1ecdc ph\u1ea7n 3:&nbsp;Ch\u1ecdn 1 trong 2 l\u1ef1a ch\u1ecdn sau:&nbsp;Quan \u0111i\u1ec3m ph\u00ea ph\u00e1n v\u1ec1 ti\u00eau d\u00f9ng v\u00e0 Marketing (Critical Perspectives in Marketing) ho\u1eb7c&nbsp;Quan \u0111i\u1ec3m ph\u00ea ph\u00e1n v\u1ec1 ti\u00eau d\u00f9ng v\u00e0 Marketing (Critical Perspectives in Marketing)\">2.3.3. H\u1ecdc ph\u1ea7n 3:&nbsp;Ch\u1ecdn 1 trong 2 l\u1ef1a ch\u1ecdn sau:&nbsp;Quan \u0111i\u1ec3m ph\u00ea ph\u00e1n v\u1ec1 ti\u00eau d\u00f9ng v\u00e0 Marketing (Critical Perspectives in Marketing) ho\u1eb7c&nbsp;Quan \u0111i\u1ec3m ph\u00ea ph\u00e1n v\u1ec1 ti\u00eau d\u00f9ng v\u00e0 Marketing (Critical Perspectives in Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#234_Hoc_phan_4_Chon_1_trong_2_lua_chon_sau_Luan_van_Marketing_Dissertation_hoac_Danh_muc_dau_tu_thuong_hieu_Brand_Portfolio\" title=\"2.3.4. H\u1ecdc ph\u1ea7n 4: Ch\u1ecdn 1 trong 2 l\u1ef1a ch\u1ecdn sau:&nbsp;Lu\u1eadn v\u0103n (Marketing Dissertation) ho\u1eb7c&nbsp;Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u (Brand Portfolio)\">2.3.4. H\u1ecdc ph\u1ea7n 4: Ch\u1ecdn 1 trong 2 l\u1ef1a ch\u1ecdn sau:&nbsp;Lu\u1eadn v\u0103n (Marketing Dissertation) ho\u1eb7c&nbsp;Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u (Brand Portfolio)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#3_Co_hoi_viec_lam\" title=\"3. C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m\">3. C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#4_Doi_tac\" title=\"4. \u0110\u1ed1i t\u00e1c\">4. \u0110\u1ed1i t\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#5_Thong_tin_tuyen_sinh_Chuong_trinh_Cu_nhan_Marketing\" title=\"5. Th\u00f4ng tin tuy\u1ec3n sinh Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing\">5. Th\u00f4ng tin tuy\u1ec3n sinh Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-marketing\/#6_Dang_ky_tu_van_tai_form_ben_duoi\" title=\"6. \u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n t\u1ea1i form b\u00ean d\u01b0\u1edbi\">6. \u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n t\u1ea1i form b\u00ean d\u01b0\u1edbi<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Noi_dung_Chuong_trinh_Cu_nhan_Marketing\"><\/span>1. N\u1ed9i dung Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_THOI_GIAN_DAO_TAO\"><\/span><strong>1.2 TH\u1edcI GIAN \u0110\u00c0O T\u1ea0O<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Th\u1eddi gian h\u1ecdc 3 n\u0103m (ch\u01b0a bao g\u1ed3m 1 n\u0103m \u0111\u1ea1i c\u01b0\u01a1ng), m\u1ed7i n\u0103m 2 h\u1ecdc k\u1ef3. \u0110\u00e0o t\u1ea1o b\u1eb1ng ti\u1ebfng Anh.<\/p>\n\n\n\n<ul>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap sinh vi\u00ean \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n trong ng\u00e0nh Marketing n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 c\u1ea1nh tranh, \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 nghi\u1ec7p cho sinh vi\u00ean th\u00f4ng qua c\u00e1c h\u1ecdc ph\u1ea7n theo xu h\u01b0\u1edbng hi\u1ec7n nay nh\u01b0 Truy\u1ec1n th\u00f4ng Marketing T\u00edch h\u1ee3p;<\/li>\n\n\n\n<li>C\u00f3 \u01b0u th\u1ebf trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u00e1ng t\u1ea1o, sinh vi\u00ean c\u00f3 th\u1ec3 n\u00e2ng cao ki\u1ebfn th\u1ee9c Digital Marketing th\u00f4ng qua c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf;<\/li>\n\n\n\n<li>Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u00f2n mang \u0111\u1ebfn c\u01a1 h\u1ed9i cho sinh vi\u00ean tham gia v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c d\u1ef1 \u00e1n c\u00f3 quy m\u00f4 l\u1edbn nh\u01b0 cu\u1ed9c thi qu\u1ed1c t\u1ebf X-culture;<\/li>\n\n\n\n<li>Sinh vi\u00ean s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tra c\u1ee9u v\u00e0 b\u1eaft k\u1ecbp v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, s\u00e1ng t\u1ea1o, ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb ph\u1ea3n \u00e1nh v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111a d\u1ea1ng h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_CHUONG_TRINH_DAO_TAO\"><\/span>1.3 <strong>CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>N\u0103m 0<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>N\u0103m 1<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>N\u0103m 2<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>N\u0103m 3<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>IYZ<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Marketing<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Marketing<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Marketing<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ti\u1ebfng Anh H\u1ecdc thu\u1eadt 1 (English for Academic Purposes 1)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u (Fundamentals of Organizations and Markets in a Global Context)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Management)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch (Marketing Strategy and Analytics)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ti\u1ebfng Anh H\u1ecdc thu\u1eadt 2 (English for Academic Purposes 2)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Nguy\u00ean t\u1eafc c\u1ee7a Marketing (Principles of Marketing)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng: Nghi\u00ean c\u1ee9u v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Customer Insight: Consumer Behavior and Research)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Marketing t\u01b0\u01a1ng t\u00e1c: C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o (Engagement Marketing: Communities, Content and Creativity)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">K\u1ef9 n\u0103ng h\u1ecdc thu\u1eadt v\u00e0 H\u1ecdc t\u1eadp (Academic and Study Skills)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ra quy\u1ebft \u0111\u1ecbnh cho Marketing (Decision Making for Marketing)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (Integrated Marketing Communications)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Ch\u1ecdn 1 trong 2 m\u00f4n sau:<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">K\u1ef9 n\u0103ng h\u1ecdc To\u00e1n: Ph\u01b0\u01a1ng ph\u00e1p \u0110\u1ecbnh l\u01b0\u1ee3ng (Maths Study Skills: Quantitative Methods)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Marketing trong h\u00e0nh \u0111\u1ed9ng: T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 (Marketing in Action: Social, Environmental and Digital Impact)<\/td><td class=\"has-text-align-center\" data-align=\"center\">C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i (Contemporary Issues in Marketing)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Quan \u0111i\u1ec3m ph\u00ea ph\u00e1n v\u1ec1 ti\u00eau d\u00f9ng v\u00e0 Marketing (Critical Perspectives in Marketing)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">B\u1ed1i c\u1ea3nh Kinh doanh (The Context of Business)<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u0110\u1ed5i m\u1edbi Marketing (Marketing Innovation)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Ch\u1ecdn 1 trong 2 m\u00f4n sau:<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Lu\u1eadn v\u0103n (Marketing Dissertation<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u (Brand Portfolio)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Noi_dung_hoc_phan_Chuong_trinh_Cu_nhan_Marketing\"><\/span>2. N\u1ed9i dung h\u1ecdc ph\u1ea7n Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Nam_1\"><\/span>2.1. <strong>N\u0103m 1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"211_Hoc_phan_1_Nguyen_tac_co_ban_cua_to_chuc_va_thi_truong_trong_boi_canh_toan_cau_Fundamentals_of_Organizations_and_Markets_in_a_Global_Context\"><\/span><em>2.1.1. <\/em><strong><em>H\u1ecdc ph\u1ea7n 1:&nbsp;Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u (Fundamentals of Organizations and Markets in a Global Context)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecdc ph\u1ea7n n\u00e0y l\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 kinh doanh v\u00e0 cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1eefng v\u1ec1 c\u1ea5u tr\u00fac doanh nghi\u1ec7p, c\u00e1ch t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng trong ng\u1eef c\u1ea3nh to\u00e0n c\u1ea7u, c\u00e1c ch\u1ee9c n\u0103ng b\u00ean trong doanh nghi\u1ec7p v\u00e0 c\u00e1ch ch\u00fang t\u01b0\u01a1ng t\u00e1c. Trong su\u1ed1t h\u1ecdc ph\u1ea7n, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, c\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, kh\u00e1i ni\u1ec7m v\u1ec1 th\u1ecb tr\u01b0\u1eddng, m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf to\u00e0n c\u1ea7u, c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n. Sinh vi\u00ean c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c m\u1eddi kh\u00e1m ph\u00e1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a v\u0103n h\u00f3a \u0111\u1ed1i v\u1edbi nguy\u00ean t\u1eafc v\u00e0 h\u00e0nh vi t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"212_Hoc_phan_2_Nguyen_tac_cua_Marketing_Principles_of_Marketing\"><\/span><em>2.1.2. <strong>H\u1ecdc ph\u1ea7n 2:<\/strong><\/em>&nbsp;<em><strong>Nguy\u00ean t\u1eafc c\u1ee7a Marketing (Principles of Marketing)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>H\u1ecdc ph\u1ea7n n\u00e0y mang \u0111\u1ebfn cho sinh vi\u00ean m\u1ed9t s\u1ef1 gi\u1edbi thi\u1ec7u to\u00e0n di\u1ec7n v\u1ec1 l\u0129nh v\u1ef1c r\u1ed9ng l\u1edbn l\u00e0 ti\u1ebfp th\u1ecb v\u00e0 l\u00e0 kh\u1ed1i ki\u1ebfn th\u1ee9c quan tr\u1ecdng th\u1ee9 hai nh\u00fang s\u00e2u k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u00e0 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c h\u1ecdc cao h\u1ecdc. M\u1ee5c ti\u00eau l\u00e0 gi\u00fap sinh vi\u00ean hi\u1ec3u v\u1ec1 ph\u1ea1m vi l\u00fd thuy\u1ebft ti\u1ebfp th\u1ecb th\u00f4ng qua vi\u1ec7c minh h\u1ecda \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf. Nh\u1ea5n m\u1ea1nh \u0111\u1eb7c bi\u1ec7t v\u00e0o nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u01b0\u01a1ng \u0111\u1ea1i m\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp th\u1ecb \u0111\u1ed1i m\u1eb7t, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ebfp th\u1ecb \u0111i\u1ec7n t\u1eed, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"213_Hoc_phan_3_Ra_quyet_dinh_cho_Marketing_Decision_Making_for_Marketing\"><\/span><em>2.1.3. <strong>H\u1ecdc ph\u1ea7n 3:<\/strong>&nbsp;<strong>Ra quy\u1ebft \u0111\u1ecbnh cho Marketing (Decision Making for Marketing)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Sinh vi\u00ean s\u1ebd ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh, l\u00e0 nh\u1eefng ph\u1ea7n quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb. Sinh vi\u00ean s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng k\u1ef9 thu\u1eadt n\u00e0y \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb. H\u1ecdc ph\u1ea7n d\u1ef1a tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh (tr\u00f2 ch\u01a1i m\u00f4 ph\u1ecfng m\u00e1y t\u00ednh) s\u1ebd cho ph\u00e9p sinh vi\u00ean kh\u00e1m ph\u00e1 v\u00e0 th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t kinh doanh \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"214_Hoc_phan_4_Marketing_trong_hanh_dong_Tac_dong_xa_hoi_moi_truong_va_ky_thuat_so_Marketing_in_Action_Social_Environmental_and_Digital_Impact\"><\/span><em>2.1.4. <strong>H\u1ecdc ph\u1ea7n 4:&nbsp;Marketing trong h\u00e0nh \u0111\u1ed9ng: T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 (Marketing in Action: Social, Environmental and Digital Impact)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>H\u1ecdc ph\u1ea7n n\u00e0y kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a s\u1ef1 thay \u0111\u1ed5i x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb. Ch\u1ee7 \u0111\u1ec1 chung l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i, c\u00e1ch s\u1ef1 thay \u0111\u1ed5i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn x\u00e3 h\u1ed9i, v\u00e0 c\u00e1ch ng\u01b0\u1eddi ti\u1ebfp th\u1ecb ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a h\u1ecd \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n\n\n\n<p>Sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Ti\u1ebfp th\u1ecb B\u1ec1n v\u1eefng, m\u1ee5c ti\u00eau l\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ec1n v\u1eefng m\u00e0 &#8220;\u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u00f2ng \u0111\u1eddi&#8221;, \u0111\u1ed3ng th\u1eddi t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. Trong h\u1ecdc ph\u1ea7n n\u00e0y, sinh vi\u00ean s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c nguy\u00ean t\u1eafc b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb; \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 thay \u0111\u1ed5i x\u00e3 h\u1ed9i, kinh t\u1ebf v\u00e0 m\u00f4i tr\u01b0\u1eddng &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Nam_2\"><\/span>2.2. N\u0103m 2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"221_Hoc_phan_1_Quan_ly_thuong_hieu_Brand_Management\"><\/span><em>2.2.1. <\/em><strong><em>H\u1ecdc ph\u1ea7n 1:&nbsp;Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Management)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>H\u1ecdc ph\u1ea7n Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng hi\u1ec7u gi\u1edbi thi\u1ec7u cho sinh vi\u00ean v\u1ec1 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n, s\u1ef1 ph\u1ee9c t\u1ea1p qu\u1ea3n l\u00fd v\u00e0 nh\u1eefng ti\u1ebfn tri\u1ec3n hi\u1ec7n \u0111\u1ea1i trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u. H\u1ecdc ph\u1ea7n cung c\u1ea5p cho sinh vi\u00ean m\u1ed9t hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u01a1ng \u0111\u1ea1i v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng, v\u1ecb tr\u00ed h\u00f3a v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. Sinh vi\u00ean c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng xem x\u00e9t c\u00e1c vai tr\u00f2 kh\u00e1c nhau m\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 vi\u1ec7c t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta, v\u00e0 do \u0111\u00f3, t\u1ea1i sao s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c t\u1ea1o, h\u1ed7 tr\u1ee3 v\u00e0 tr\u00e2n tr\u1ecdng m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, h\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean c\u00f3 c\u00e1i nh\u00ecn l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh v\u1ec1 quy tr\u00ecnh s\u00e1ng t\u1ea1o li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o, thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3, h\u1ecdc ph\u1ea7n mang l\u1ea1i cho sinh vi\u00ean s\u1ef1 \u0111\u00e1nh gi\u00e1 s\u00e2u s\u1eafc v\u1ec1 \u00fd t\u01b0\u1edfng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 n\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 t\u00ean, bi\u1ec3u t\u01b0\u1ee3ng v\u00e0\/ho\u1eb7c logo m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n t\u1ed1t. V\u00ec x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng r\u1ea5t quan tr\u1ecdng, vi\u1ec7c tham gia t\u00edch c\u1ef1c v\u00e0 ho\u00e0n th\u00e0nh th\u00e0nh c\u00f4ng h\u1ecdc ph\u1ea7n h\u1ee9ng kh\u1edfi n\u00e0y s\u1ebd n\u00e2ng cao tri\u1ec3n v\u1ecdng s\u1ef1 nghi\u1ec7p c\u1ee7a sinh vi\u00ean, d\u00f9 l\u00e0 trong c\u00e1c l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 hay trong c\u00e1c l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"222_Hoc_phan_2_Quan_ly_thuong_hieu_Brand_Management\"><\/span><em>2.2.2. <strong>H\u1ecdc ph\u1ea7n 2:&nbsp;Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Management)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, do \u0111\u00f3, hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t ngu\u1ed3n l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ph\u00e2n bi\u1ec7t v\u00e0 nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. Hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 hi\u1ec3u r\u00f5 s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng: \u0111\u1ed9ng c\u01a1 c\u1ee7a h\u1ecd, h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 th\u1eadm ch\u00ed l\u00e0 nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, \u0111\u1ec3 li\u00ean t\u1ee5c mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng d\u1eabn \u0111\u1ebfn l\u00f2ng trung th\u00e0nh m\u1ea1nh m\u1ebd v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Sinh vi\u00ean s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3u bi\u1ebft v\u1eefng v\u1ec1 c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng th\u00f4ng qua nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, n\u00e2ng cao truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm &#8211; tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. Sinh vi\u00ean c\u0169ng s\u1ebd h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ec1n v\u1eefng, x\u00e2y d\u1ef1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p kinh doanh \u00fd ngh\u0129a v\u00e0 h\u1eefu \u00edch, v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 c\u1ea3 c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"223_Hoc_phan_3_Truyen_thong_Marketing_tich_hop_Integrated_Marketing_Communications\"><\/span><em>2.2.3. <strong>H\u1ecdc ph\u1ea7n 3:&nbsp;Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (Integrated Marketing Communications)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch. Trong h\u1ecdc ph\u1ea7n n\u00e0y, sinh vi\u00ean s\u1ebd h\u1ecdc c\u00e1ch \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0 kh\u00e1i ni\u1ec7m v\u1ec1 truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb v\u00e0o m\u1ed9t doanh nghi\u1ec7p. D\u1ef1a tr\u00ean th\u00f4ng tin ti\u1ebfp th\u1ecb, sinh vi\u00ean s\u1ebd t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p nh\u1eb1m c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kinh doanh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. (Li\u00ean k\u1ebft v\u1edbi CIM v\u00e0 b\u00e0i thuy\u1ebft tr\u00ecnh)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"224_Hoc_phan_4_Cac_van_de_trong_Marketing_duong_dai_Contemporary_Issues_in_Marketing\"><\/span><em>2.2.4. <\/em><strong><em>H\u1ecdc ph\u1ea7n 4:&nbsp;C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i (Contemporary Issues in Marketing)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>H\u1ecdc ph\u1ea7n n\u00e0y k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t h\u1ecdc ph\u1ea7n ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u truy\u1ec1n th\u1ed1ng v\u00e0 mang \u0111\u1ebfn ngu\u1ed3n c\u1ea3m h\u1ee9ng t\u1eeb \u0111\u1ed3ng nghi\u1ec7p \u0111ang tham gia v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ed5i m\u1edbi trong nhi\u1ec1u l\u0129nh v\u1ef1c chuy\u00ean ng\u00e0nh bao g\u1ed3m (nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n) L\u00fd thuy\u1ebft V\u0103n h\u00f3a Ti\u00eau th\u1ee5, Ti\u1ebfp th\u1ecb Ch\u1ee7 \u0111\u1ea1o, T\u01b0\u01a1ng t\u00e1c v\u1edbi Kh\u00e1ch h\u00e0ng, Ti\u1ebfp th\u1ecb S\u1ed1, \u0110\u1ed5i m\u1edbi Ti\u1ebfp th\u1ecb, X\u00e3 h\u1ed9i h\u1ecdc v\u1ec1 Ti\u00eau th\u1ee5 v\u00e0 Nghi\u00ean c\u1ee9u Bi\u1ebfn \u0111\u1ed5i Ti\u00eau th\u1ee5. Ph\u1ed1i h\u1ee3p v\u1edbi h\u1ecdc ph\u1ea7n Kh\u00e1ch h\u00e0ng Insight: H\u00e0nh vi v\u00e0 nghi\u00ean c\u1ee9u ti\u00eau th\u1ee5, hai kh\u1ed1i n\u00e0y cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho sinh vi\u00ean s\u1ebd ti\u1ebfp t\u1ee5c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp c\u1ee7a h\u1ecd trong n\u0103m cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<p>Sinh vi\u00ean s\u1ebd tr\u01b0\u1edbc ti\u00ean c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 quy tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00e1i ni\u1ec7m gi\u1eefa nghi\u00ean c\u1ee9u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u01b0\u1ee3ng, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh li\u00ean quan \u0111\u1ebfn m\u1ed7i ph\u01b0\u01a1ng ph\u00e1p. Sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p \u0111ang tham gia v\u00e0o nghi\u00ean c\u1ee9u th\u00f4ng qua lo\u1ea1t b\u00e0i seminar do c\u00e1c gi\u00e1o s\u01b0 t\u1ea1i DMU d\u1eabn d\u1eaft, trong \u0111\u00f3 c\u00f3 nh\u1eefng c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u \u0111ang \u1edf ti\u00ean phong trong vi\u1ec7c \u0111\u1ec1 xu\u1ea5t nh\u1eefng ti\u1ebfn b\u1ed9 m\u1edbi trong l\u00fd thuy\u1ebft, ch\u00ednh s\u00e1ch v\u00e0 th\u1ef1c h\u00e0nh.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Nam_3\"><\/span>2.3. <strong>N\u0103m 3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"231_Hoc_phan_1_Chien_luoc_Marketing_va_Phan_tich_Marketing_Strategy_and_Analytics\"><\/span><em>2.3.1. <\/em><strong><em>H\u1ecdc ph\u1ea7n 1:&nbsp;Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch (Marketing Strategy and Analytics)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>H\u1ecdc ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u01b0\u1ee3c tham gia b\u1edfi sinh vi\u00ean n\u0103m cu\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p trong qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb. Mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, n\u00f3 kh\u00f4ng ch\u1ec9 t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e1t tri\u1ec3n ki\u1ebfn th\u1ee9c t\u1eeb c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c trong ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u1ee7a h\u1ecd, m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t quan \u0111i\u1ec3m ph\u00ea ph\u00e1n khi th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a c\u00e1c lo\u1ea1i doanh nghi\u1ec7p kh\u00e1c nhau. Ngo\u00e0i ra, n\u00f3 s\u1eed d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p l\u00fd thuy\u1ebft cho c\u00e1c t\u00ecnh hu\u1ed1ng qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb b\u1ed1i c\u1ea3nh ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c t\u1ebf v\u00e0 m\u00f4 ph\u1ecfng lo\u1ea1i b\u00e1o c\u00e1o ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi b\u1edfi c\u1ea3 c\u00e1c c\u00f4ng ty nh\u1ecf v\u00e0 l\u1edbn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"232_Hoc_phan_2_Marketing_tuong_tac_Cong_dong_noi_dung_va_su_sang_tao_Engagement_Marketing_Communities_Content_and_Creativity\"><\/span><em>2.3.2. <strong>H\u1ecdc ph\u1ea7n 2:&nbsp; Marketing t\u01b0\u01a1ng t\u00e1c: C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o (Engagement Marketing: Communities, Content and Creativity)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>H\u1ecdc ph\u1ea7n n\u00e0y xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh tr\u01b0\u1edbc khi chuy\u1ec3n sang kh\u00e1m ph\u00e1 c\u00e1c nguy\u00ean t\u1eafc ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), c\u0169ng nh\u01b0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang trong m\u1ed9t lo\u1ea1t c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 ng\u1eef c\u1ea3nh ti\u1ebfp th\u1ecb. \u0110\u1eb7c bi\u1ec7t, module t\u1eadp trung v\u00e0o vai tr\u00f2 trung t\u00e2m c\u1ee7a th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, thu h\u00fat v\u00e0 gi\u1eef l\u1ea1i c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 l\u1ee3i nhu\u1eadn. Sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m quen v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c. H\u1ecdc ph\u1ea7n khuy\u1ebfn kh\u00edch sinh vi\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o cu\u1ed9c tranh lu\u1eadn v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ebfp th\u1ecb s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u01a1ng \u0111\u1ea1i. V\u00ed d\u1ee5, t\u1ed5 ch\u1ee9c n\u00ean ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c nh\u01b0 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u, thi\u00ean l\u1ec7ch v\u00e0 s\u1ef1 minh b\u1ea1ch khi x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>C\u00e1c t\u1ed5 ch\u1ee9c, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o k\u00edch th\u01b0\u1edbc, \u0111ang t\u1eadn d\u1ee5ng nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 m\u00e1y t\u00ednh v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ec3 &#8216;g\u1ea7n g\u0169i&#8217; v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee5c ti\u00eau cao c\u1ea3 trong c\u1ea3 th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p v\u00e0 ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"233_Hoc_phan_3_Chon_1_trong_2_lua_chon_sau_Quan_diem_phe_phan_ve_tieu_dung_va_Marketing_Critical_Perspectives_in_Marketing_hoac_Quan_diem_phe_phan_ve_tieu_dung_va_Marketing_Critical_Perspectives_in_Marketing\"><\/span><em>2.3.3. <strong>H\u1ecdc ph\u1ea7n 3:&nbsp;Ch\u1ecdn 1 trong 2 l\u1ef1a ch\u1ecdn sau:&nbsp;Quan \u0111i\u1ec3m ph\u00ea ph\u00e1n v\u1ec1 ti\u00eau d\u00f9ng v\u00e0 Marketing (Critical Perspectives in Marketing) ho\u1eb7c&nbsp;Quan \u0111i\u1ec3m ph\u00ea ph\u00e1n v\u1ec1 ti\u00eau d\u00f9ng v\u00e0 Marketing (Critical Perspectives in Marketing)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u0110\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb l\u00e0 vi\u1ec7c tri\u1ec3n khai m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb m\u1edbi li\u00ean quan \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m ho\u1eb7c bao b\u00ec, v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 c\u1ea3. Ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng ch\u01b0a t\u1eebng c\u00f3 trong \u0111\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p b\u1edfi s\u1ef1 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u to\u00e0n c\u1ea7u \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>Nh\u1eefng chuy\u00ean gia kinh doanh v\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi ph\u1ea3i \u0111\u00e1p \u1ee9ng v\u1edbi nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0\/ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. H\u1ecdc ph\u1ea7n n\u00e0y k\u1ebft h\u1ee3p l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed5i m\u1edbi, t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft chi ti\u1ebft v\u1ec1 qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean quan \u0111\u1ebfn c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i v\u00e0 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. Ch\u1ee7 \u0111\u1ec1 ti\u00ean ti\u1ebfn n\u00e0y s\u1ebd n\u00e2ng cao k\u1ef9 n\u0103ng c\u1ee7a sinh vi\u00ean, t\u1eeb qu\u00e1 tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a vi\u1ec7c l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 xa h\u01a1n n\u1eefa. H\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00e1ch th\u1ee9c th\u00f4ng qua s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00e1c case study \u0111\u01b0\u01a1ng \u0111\u1ea1i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"234_Hoc_phan_4_Chon_1_trong_2_lua_chon_sau_Luan_van_Marketing_Dissertation_hoac_Danh_muc_dau_tu_thuong_hieu_Brand_Portfolio\"><\/span><em>2.3.4. <strong>H\u1ecdc ph\u1ea7n 4: Ch\u1ecdn 1 trong 2 l\u1ef1a ch\u1ecdn sau:&nbsp;Lu\u1eadn v\u0103n (Marketing Dissertation) ho\u1eb7c&nbsp;Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u (Brand Portfolio)<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Lu\u1eadn v\u0103n ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 mang l\u1ea1i cho sinh vi\u00ean c\u01a1 h\u1ed9i nghi\u00ean c\u1ee9u v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m c\u00e1 nh\u00e2n. Th\u01b0\u1eddng xuy\u00ean, sinh vi\u00ean m\u1edf r\u1ed9ng v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u00e3 thu h\u00fat h\u1ecd t\u1eeb c\u00e1c h\u1ecdc ph\u1ea7n ti\u1ebfp th\u1ecb tr\u01b0\u1edbc \u0111\u00f3, li\u00ean k\u1ebft nghi\u00ean c\u1ee9u v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd t\u00f2 m\u00f2 t\u1eeb c\u00e1c \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1eadp l\u00e0m vi\u1ec7c, ho\u1eb7c kh\u00e1m ph\u00e1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u01b0a \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u trong m\u1ed9t h\u1ecdc ph\u1ea7n ch\u00ednh th\u1ee9c. D\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u1ed9t s\u1ed1 b\u00e0i gi\u1ea3ng v\u00e0 c\u00e1c cu\u1ed9c h\u1ecdp v\u1edbi gi\u00e1o vi\u00ean h\u01b0\u1edbng d\u1eabn lu\u1eadn v\u0103n \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh, lu\u1eadn v\u0103n n\u00e0y s\u1ebd ch\u1ee9ng minh vi\u1ec7c \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft h\u1ecdc thu\u1eadt v\u00e0o t\u00ecnh hu\u1ed1ng ti\u1ebfp th\u1ecb th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>H\u1ecdc ph\u1ea7n n\u00e0y \u0111\u00f2i h\u1ecfi sinh vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau ri\u00eang cho m\u00ecnh \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i nghi\u00ean c\u1ee9u v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd h\u1ee9ng th\u00fa v\u00e0 quan t\u00e2m c\u00e1 nh\u00e2n. Nh\u1eadn th\u1ee9c v\u1ec1 ph\u1ea1m vi c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng do sinh vi\u00ean t\u1ef1 ch\u1ee7 y\u1ebfu c\u1ea7u trong h\u1ecdc ph\u1ea7n n\u00e0y, n\u00f3 s\u1ebd di\u1ec5n ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian k\u00e9o d\u00e0i, song song v\u1edbi kh\u1ed1i l\u1edbp h\u1ecdc tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Co_hoi_viec_lam\"><\/span>3. <strong>C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c cao c\u1ea5p cho ng\u00e0nh Marketing trong n\u01b0\u1edbc v\u00e0 th\u1ebf gi\u1edbi. Sinh vi\u00ean t\u1ed1t nghi\u1ec7p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing nh\u01b0:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Marketing S\u1ef1 ki\u1ec7n<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Marketing<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Qu\u1ea3ng c\u00e1o Tr\u1ef1c tuy\u1ebfn<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Nghi\u00ean c\u1ee9u Th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"562\" src=\"https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/cu-nhan-quan-tri-kinh-doanh.jpg\" alt=\"c\u1eed nh\u00e2n marketing\" class=\"wp-image-1602\" srcset=\"https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/cu-nhan-quan-tri-kinh-doanh.jpg 998w, https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/cu-nhan-quan-tri-kinh-doanh-300x169.jpg 300w, https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/cu-nhan-quan-tri-kinh-doanh-768x432.jpg 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Doi_tac\"><\/span>4. \u0110\u1ed1i t\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Thiet-ke-chua-co-ten-2-6.png\" alt=\"c\u1eed nh\u00e2n marketing\" class=\"wp-image-2140\" srcset=\"https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Thiet-ke-chua-co-ten-2-6.png 1536w, https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Thiet-ke-chua-co-ten-2-6-300x117.png 300w, https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Thiet-ke-chua-co-ten-2-6-768x300.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Thong_tin_tuyen_sinh_Chuong_trinh_Cu_nhan_Marketing\"><\/span>5. Th\u00f4ng tin tuy\u1ec3n sinh Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Xem th\u00eam: <a href=\"https:\/\/pertoo.com\/demontfort\/thong-bao-tuyen-sinh-chuong-trinh-hoa-sen-de-montfort-nam-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u1ea1i \u0111\u00e2y<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Dang_ky_tu_van_tai_form_ben_duoi\"><\/span>6. \u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n t\u1ea1i form b\u00ean d\u01b0\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f389-o1\" lang=\"vi\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/demontfort\/wp-json\/wp\/v2\/education\/45\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Form li\u00ean h\u1ec7\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"389\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"vi\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f389-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:389,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"col-12 col-sm-12 col-md-12 col-lg-10 col-xl-8 col-xxl-8 offset-lg-1 offset-xl-2 offset-xxl-2 contact\">\n\t\n       <div class=\"row\">\n            <div class=\"col-12 col-md-6 col-lg-6 col-xl-6 col-xxl-6\">\n\t\t<label class=\"vc-form__label fw-bold mb-1\">H\u1ecd v\u00e0 t\u00ean<\/label>\n\t\t<div class=\"vc-form__input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"H\u1ecd v\u00e0 t\u00ean *\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/div>\n\t    <\/div>\n            <div class=\"col-12 col-md-6 col-lg-6 col-xl-6 col-xxl-6\">\n\t\t<label class=\"vc-form__label fw-bold mb-1\">Email<\/label>\n\t\t<div class=\"vc-form__input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"adv-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email *\" value=\"\" type=\"email\" name=\"adv-email\" \/><\/span><\/div>\n\t    <\/div>\n\t    <div class=\"col-12 col-md-6 col-lg-6 col-xl-6 col-xxl-6\">\n\t\t<label class=\"vc-form__label fw-bold mb-1\">S\u1ed1 \u0111i\u1ec7n tho\u1ea1i<\/label>\n\t\t<div class=\"vc-form__input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"adv-tel\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"S\u1ed1 \u0111i\u1ec7n tho\u1ea1i *\" value=\"\" type=\"tel\" name=\"adv-tel\" \/><\/span><\/div>\n\t    <\/div> \n            <div class=\"col-12 col-md-6 col-lg-6 col-xl-6 col-xxl-6\">\n\t\t<label class=\"vc-form__label fw-bold mb-1\">Ng\u00e0nh quan t\u00e2m<\/label>\n\t\t<div class=\"vc-form__select position-relative\">\n\t\t\t<span class=\"wpcf7-form-control-wrap\" data-name=\"adv-majors\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"adv-majors\"><option value=\"\">&#8212;Vui l\u00f2ng ch\u1ecdn&#8212;<\/option><option value=\"Kinh doanh Qu\u1ed1c t\u1ebf\">Kinh doanh Qu\u1ed1c t\u1ebf<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Qu\u1ea3n tr\u1ecb Kinh doanh\">Qu\u1ea3n tr\u1ecb Kinh doanh<\/option><option value=\"Thi\u1ebft k\u1ebf \u0110\u1ed3 h\u1ecda\">Thi\u1ebft k\u1ebf \u0110\u1ed3 h\u1ecda<\/option><option value=\"Ti\u1ebfng Anh to\u00e0n di\u1ec7n Hoa Sen Global Pathway\">Ti\u1ebfng Anh to\u00e0n di\u1ec7n Hoa Sen Global Pathway<\/option><option value=\"Ng\u00e0nh kh\u00e1c\">Ng\u00e0nh kh\u00e1c<\/option><\/select><\/span>\n\t\t\t<svg class=\"vc-icon position-absolute\">\n\t\t\t\t<use xlink:href=\"https:\/\/pertoo.com\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t    <\/div>\n            <div class=\"col-12 col-md-12 col-lg-12 col-xl-12 col-xxl-12\">\n\t\t<label class=\"vc-form__label fw-bold mb-1\">Th\u00f4ng tin c\u1ea7n t\u01b0 v\u1ea5n<\/label>\n\t\t<div class=\"vc-form__input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"adv-message\"><textarea cols=\"30\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Th\u00f4ng tin c\u1ea7n t\u01b0 v\u1ea5n\" name=\"adv-message\"><\/textarea><\/span><\/div>\n\t    <\/div>\n\t    <div class=\"col-12 col-sm-8 col-md-7 col-lg-6 col-xl-7 col-xxl-6\">\n\t\t<span class=\"wpcf7-form-control-wrap recaptcha\" data-name=\"recaptcha\"><span data-sitekey=\"6LfW6iAUAAAAAKXZDexnlgsOD9TVQX-AVJizBf6u\" class=\"wpcf7-form-control wpcf7-recaptcha g-recaptcha\"><\/span>\r\n<noscript>\r\n\t<div class=\"grecaptcha-noscript\">\r\n\t\t\r\n\t\t<\/iframe>\r\n\t\t<textarea name=\"g-recaptcha-response\" rows=\"3\" cols=\"40\" placeholder=\"reCaptcha Response Here\">\r\n\t\t<\/textarea>\r\n\t<\/div>\r\n<\/noscript>\r\n<\/span>\n                <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n                <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n                <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n                <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n\t    <\/div>\n\n           <div class=\"col-12 col-sm-4 col-md-5 col-lg-6 col-xl-5 col-xxl-6\">\n\t\t<button type=\"submit\" class=\"wpcf7-form-control wpcf7-submit vc-btn--primary position-relative text-uppercase\">\n\t\t\t\u0110\u0103ng k\u00fd \n\t\t\t<span class=\"position-absolute d-inline-flex align-items-center justify-content-center\">\n\t\t\t\t<svg class=\"vc-icon\"><use xlink:href=\"https:\/\/pertoo.com\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-right\" \/><\/svg>\n\t\t\t<\/span>\n\t\t<\/button>\n\t  <\/div>\n      <\/div>\n\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Xem th\u00eam Ch\u01b0\u01a1ng tr\u00ecnh \u0110\u00e0o t\u1ea1o c\u1ee7a C\u00e1c ng\u00e0nh kh\u00e1c t\u1ea1i&nbsp;<a href=\"https:\/\/pertoo.com\/demontfort\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen \u2013 De Montfort<\/a>:<\/strong><\/p>\n\n\n\n<ol>\n<li><a href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-ke-toan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n K\u1ebf to\u00e1n<\/a> (Top up)<\/li>\n\n\n\n<li><a href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-quan-tri-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n Qu\u1ea3n tr\u1ecb Kinh Doanh<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-kinh-doanh-quoc-te\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n Kinh doanh qu\u1ed1c t\u1ebf<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pertoo.com\/demontfort\/education\/cu-nhan-thiet-ke-do-hoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n Thi\u1ebft k\u1ebf \u0110\u1ed3 h\u1ecda<\/a><\/li>\n<\/ol>\n\n\n\n<p>__________________<\/p>\n\n\n\n<p><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen &#8211; De Montfort &#8211; Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noopener\"><br><\/a>\u0110\u1ecba ch\u1ec9: Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/BYfWJJkvHtgXd9mWjMnPzRWqe8dHgJAj0Cf7CfW1A4gTK629ciC-VBfLyw4QwtZ82BhDa5u2zHUeGzPmAFlUEvFNlas2IDt78RsNcbTRzYzCE0bDVIB1s87vxYSm5Jcg01kYohxqO7drDMGbVpe_fy4\" alt=\"\u260e\ufe0f\">&nbsp;\u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/TW-pExoynlwbq-m6kpurUJGAkRPyTHL0g7MHgeDI4r2tI-q8r2LL3y25WjgLcxuXxJKtZXgF8MrQ8EmRM6AE1q5xNP8R2PMGix2Jp4q2ns_3I3YXqNWxsgExjlXCkidF6lI_gM8LfeDInxHzZTcfUEk\" alt=\"?\">&nbsp;Hotline: 0888 275 276<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/FOu1oTWskWMEMGl_Jdmhgl7c1ssLDsU_zWJcmP3zrUHjqTEtx6bmqL_VuaK_GSzEWfVgCiNP8VF8OopQpeIt0LWUtsgjUraZRZYQOgv8dOunwRG-yK5EW8a5eAZi-dFjp4JWatpoC6pMPNmofv5W7c4\" alt=\"\u2709\ufe0f\">&nbsp;Email:\u202fdemontfort@hoasen.pertoo.com<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/7RJiVLcAr08UmLagSeC39f2tGxqgBk6xbLEPDQmw-9YuxIG4YUDpwkGMjePBLk9XGMj5_cwUfLJqre-Q2dCA4-cC71bC81JpG7ByLiXXcIUDe_WJP7-pJrkMEK8D1XnhNH7XA2hbkd8325N7Ql564FM\" alt=\"?\">&nbsp;Website: <a href=\"https:\/\/pertoo.com\/demontfort\/\">pertoo.com\/demontfort\/<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/pertoo.com\/demontfort\/dang-ky-tu-van\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1223\" height=\"810\" src=\"https:\/\/pertoo.com\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/04\/chuong-trinh-lien-ket-quoc-te.png\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft qu\u1ed1c t\u1ebf\" class=\"wp-image-4241\" style=\"width:1172px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\">Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft qu\u1ed1c t\u1ebf<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap sinh vi\u00ean \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n trong ng\u00e0nh Marketing n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 c\u1ea1nh tranh&#8230;.<\/p>\n","protected":false},"author":38,"featured_media":157,"menu_order":0,"template":"","meta":[],"education_cat":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/education\/45"}],"collection":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":20,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/education\/45\/revisions"}],"predecessor-version":[{"id":4246,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/education\/45\/revisions\/4246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media\/157"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/education_cat?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}