{"id":4313,"date":"2024-10-31T13:58:57","date_gmt":"2024-10-31T06:58:57","guid":{"rendered":"https:\/\/pertoo.com\/demontfort\/?p=4313"},"modified":"2024-10-31T16:04:41","modified_gmt":"2024-10-31T09:04:41","slug":"cach-viet-bai-pr-thu-hut-va-tang-tuong-tac-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/pertoo.com\/demontfort\/cach-viet-bai-pr-thu-hut-va-tang-tuong-tac-tren-mang-xa-hoi\/","title":{"rendered":"C\u00e1ch Vi\u1ebft B\u00e0i PR Thu H\u00fat V\u00e0 T\u0103ng T\u01b0\u01a1ng T\u00e1c Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i"},"content":{"rendered":"\n

M\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. M\u1ed9t b\u00e0i PR hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi quan t\u00e2m. Nh\u01b0ng c\u1ee5 th\u1ec3 PR l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung PR thu h\u00fat, h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1? Kh\u00e1m ph\u00e1 ngay c\u00e1c chi\u1ebfn l\u01b0\u1ee3c vi\u1ebft b\u00e0i PR s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eefng ch\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i!<\/p>\n\n\n

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\"C\u00e1ch — C\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n
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N\u1ed9i dung bài vi\u1ebft<\/p>\nToggle<\/span>
1. B\u00e0i PR l\u00e0 g\u00ec?<\/a><\/li>
2. B\u00e0i PR quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
3. M\u1ed9t s\u1ed1 lo\u1ea1i b\u00e0i PR th\u01b0\u1eddng g\u1eb7p<\/a>
3.1 B\u00e0i vi\u1ebft PR qu\u1ea3ng c\u00e1o (Advertorial) <\/a><\/li>
3.2 B\u00e0i vi\u1ebft PR bi\u00ean t\u1eadp (Editorial)<\/a><\/li>
3.3 B\u00e0i Infographic<\/a><\/li>
3.4 B\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m (Product review)<\/a><\/li><\/ul><\/li>
4. C\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a>
4.1 \u0110\u00e1p \u1ee9ng \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/a><\/li>
4.2 H\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a><\/li>
4.3 Th\u1ec3 hi\u1ec7n \u0111\u00fang v\u00e0 r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p<\/a><\/li>
4.4 \u0110\u1ea3m b\u1ea3o v\u1ec1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/a><\/li><\/ul><\/li>
5. Hi\u1ec3u h\u01a1n v\u1ec1 PR trong Marketing t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf Hoa Sen – De Montfort<\/a><\/li>
6. T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>1. B\u00e0i PR l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n\n\n\n
B\u00e0i PR, vi\u1ebft t\u1eaft c\u1ee7a Public Relations (Quan h\u1ec7 c\u00f4ng ch\u00fang), l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u0169ng nh\u01b0 c\u00f4ng ch\u00fang. Th\u00f4ng qua c\u00e1c b\u00e0i PR, doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch th\u1ee9c kh\u00e9o l\u00e9o, kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 m\u00e0 c\u00f2n mang l\u1ea1i th\u00f4ng tin h\u1eefu \u00edch, t\u1ea1o ni\u1ec1m tin cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n
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$\"B\u00e0i$
B\u00e0i PR l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n
Kh\u00e1c v\u1edbi b\u00e0i qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp, b\u00e0i vi\u1ebft PR s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb tinh t\u1ebf v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 c\u00e1ch vi\u1ebft thu h\u00fat gi\u00fap b\u00e0i PR t\u1ea1o d\u1ef1ng l\u00f2ng tin, n\u00e2ng cao uy t\u00edn doanh nghi\u1ec7p. B\u00e0i PR c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c digital marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n
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<\/span>2. B\u00e0i PR quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/h2>\n\n\n\n
Trong ng\u00e0nh marketing, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. Theo th\u1ed1ng k\u00ea t\u1eeb Statista, h\u01a1n 4,9 t\u1ef7 ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong nh\u1eefng n\u0103m t\u1edbi. \u0110i\u1ec1u n\u00e0y bi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua b\u00e0i vi\u1ebft PR.<\/p>\n\n\n\n
M\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap b\u00e0i PR c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng lan t\u1ecfa r\u1ed9ng r\u00e3i, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i t\u0103ng t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, v\u00e0 chia s\u1ebb. Nh\u1eefng chi\u1ebfn d\u1ecbch PR th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng l\u00f2ng tin, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng ng\u00e0nh nh\u01b0 digital marketing, n\u01a1i t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
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<\/span>3. M\u1ed9t s\u1ed1 lo\u1ea1i b\u00e0i PR th\u01b0\u1eddng g\u1eb7p<\/strong><\/span><\/h2>\n\n\n\n
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<\/span>3.1 B\u00e0i vi\u1ebft PR qu\u1ea3ng c\u00e1o (Advertorial) <\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i vi\u1ebft PR d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o, hay c\u00f2n g\u1ecdi l\u00e0 Advertorial, l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung bi\u00ean t\u1eadp, nh\u1eb1m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch tinh t\u1ebf. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn marketing c\u1ee7a c\u00f4ng ty x\u00e2y d\u1ef1ng, t\u1eadp trung v\u00e0o vi\u1ec7c n\u00eau b\u1eadt c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n\n\n\n
Advertorial th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o in, t\u1ea1p ch\u00ed ho\u1eb7c c\u00e1c trang tin tr\u1ef1c tuy\u1ebfn, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Lo\u1ea1i b\u00e0i vi\u1ebft n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nh\u1eefng v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee7a \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n
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$\"B\u00e0i$
B\u00e0i vi\u1ebft PR qu\u1ea3ng c\u00e1o (Advertorial)<\/em><\/figcaption><\/figure><\/div>\n\n\n
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<\/span>3.2 B\u00e0i vi\u1ebft PR bi\u00ean t\u1eadp (Editorial)<\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i vi\u1ebft PR bi\u00ean t\u1eadp, hay c\u00f2n g\u1ecdi l\u00e0 editorial, l\u00e0 lo\u1ea1i b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c nh\u00e0 b\u00e1o ho\u1eb7c chuy\u00ean gia c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng trong l\u0129nh v\u1ef1c li\u00ean quan. V\u1edbi t\u00ednh kh\u00e1ch quan v\u00e0 chuy\u00ean m\u00f4n cao, c\u00e1c b\u00e0i vi\u1ebft n\u00e0y mang \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb th\u00f4ng tin, gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady v\u00e0 uy t\u00edn cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Kh\u00e1c v\u1edbi advertorial, editorial kh\u00f4ng mang t\u00ednh ch\u1ea5t qu\u1ea3ng c\u00e1o m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, minh b\u1ea1ch v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ef1 ki\u1ec7n. \u0110i\u1ec1u quan tr\u1ecdng khi vi\u1ebft b\u00e0i PR bi\u00ean t\u1eadp l\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan, trung th\u1ef1c v\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi \u0111\u1ed9c gi\u1ea3.<\/p>\n\n\n\n
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<\/span>3.3 B\u00e0i Infographic<\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i vi\u1ebft PR d\u1ea1ng infographic l\u00e0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n t\u1ea3i th\u00f4ng tin qua h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng n\u1eafm b\u1eaft n\u1ed9i dung m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u00e0 d\u1ec5 hi\u1ec3u. Infographic th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p ho\u1eb7c gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, d\u1ec5 ti\u1ebfp c\u1eadn. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong chi\u1ebfn l\u01b0\u1ee3c vi\u1ebft b\u00e0i PR, \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9c gi\u1ea3 trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n
Khi t\u1ea1o m\u1ed9t b\u00e0i PR d\u1ea1ng infographic, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 m\u1ea1ch l\u1ea1c. M\u00e0u s\u1eafc, bi\u1ec3u \u0111\u1ed3 v\u00e0 h\u00ecnh \u1ea3nh minh h\u1ecda ph\u1ea3i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 n\u1ed9i dung v\u0103n b\u1ea3n. Vi\u1ec7c ch\u1ecdn \u0111\u00fang phong c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 b\u1ed1 c\u1ee5c ph\u00f9 h\u1ee3p gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u00f4ng tin, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c chi ti\u1ebft quan tr\u1ecdng, \u0111\u1ed3ng th\u1eddi gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem l\u00e2u h\u01a1n.<\/p>\n\n\n\n
Infographic c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho m\u1ea1ng x\u00e3 h\u1ed9i nh\u1edd kh\u1ea3 n\u0103ng chia s\u1ebb d\u1ec5 d\u00e0ng, gi\u00fap b\u00e0i vi\u1ebft ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, c\u00e1c b\u00e0i PR d\u1ea1ng infographic n\u00ean h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 c\u1ee5 th\u1ec3. S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c, \u0111\u00e1ng tin c\u1eady s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda c\u00f4ng ch\u00fang.<\/p>\n\n\n
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$\"B\u00e0i$
B\u00e0i Infographic<\/em><\/figcaption><\/figure><\/div>\n\n\n
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<\/span>3.4 B\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m (Product review)<\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c PR ph\u1ed5 bi\u1ebfn, c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a b\u00e0i \u0111\u00e1nh gi\u00e1 n\u00e0y l\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, kh\u00e1ch quan v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 v\u1ec1 t\u00ednh n\u0103ng, \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng chuy\u00ean gia ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 kinh nghi\u1ec7m, t\u1ea1o n\u00ean s\u1ef1 tin c\u1eady v\u00e0 minh b\u1ea1ch cao.<\/p>\n\n\n\n
Khi x\u00e2y d\u1ef1ng b\u00e0i vi\u1ebft b\u00e0i PR \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u1eef s\u1ef1 trung th\u1ef1c v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. B\u00e0i vi\u1ebft c\u1ea7n so s\u00e1nh s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng lo\u1ea1i v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn r\u00f5 r\u00e0ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh. Vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video minh h\u1ecda chi ti\u1ebft c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, gi\u00fap t\u0103ng s\u1ef1 thuy\u1ebft ph\u1ee5c v\u00e0 h\u1ea5p d\u1eabn. M\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng uy t\u00edn, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
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<\/span>4. C\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/h2>\n\n\n\n
\u0110\u1ec3 vi\u1ebft b\u00e0i PR hi\u1ec7u qu\u1ea3, thu h\u00fat t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n
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<\/span>4.1 \u0110\u00e1p \u1ee9ng \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t b\u00e0i PR th\u00e0nh c\u00f4ng ph\u1ea3i truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. D\u00f9 b\u1ea1n l\u1ef1a ch\u1ecdn d\u1ea1ng b\u00e0i truy\u1ec1n th\u1ed1ng, infographic hay video th\u00ec m\u1ee5c ti\u00eau ch\u00ednh v\u1eabn l\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u1ea3i thi\u1ec7n doanh s\u1ed1. Ch\u1ec9 khi b\u00e0i vi\u1ebft PR thu h\u00fat t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
B\u00e0i vi\u1ebft PR c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, mang l\u1ea1i hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 t\u1ed1i \u01b0u. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn d\u1ecbch PR l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\n\n\n\n
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<\/span>4.2 H\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t b\u00e0i PR ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi n\u00f3 \u0111\u00e1nh tr\u00fang v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 th\u00f3i quen, h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh marketing<\/a>, h\u00e3y cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1ea5p d\u1eabn v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y nh\u01b0 “Nh\u1eefng tr\u01b0\u1eddng c\u00f3 ng\u00e0nh marketing” ho\u1eb7c “Ng\u00e0nh digital marketing h\u1ecdc tr\u01b0\u1eddng n\u00e0o TPHCM”. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u00e0i vi\u1ebft \u0111\u1ea1t hi\u1ec7u qu\u1ea3 SEO cao m\u00e0 c\u00f2n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n
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<\/span>4.3 Th\u1ec3 hi\u1ec7n \u0111\u00fang v\u00e0 r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u00e0i vi\u1ebft PR l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh. Khi vi\u1ebft b\u00e0i, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n ph\u1ea3i s\u00fac t\u00edch, d\u1ec5 hi\u1ec3u v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. B\u00e0i vi\u1ebft kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, nh\u01b0 t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n, n\u00f3 s\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, thu h\u00fat l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n
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<\/span>4.4 \u0110\u1ea3m b\u1ea3o v\u1ec1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t b\u00e0i PR ch\u1ea5t l\u01b0\u1ee3ng c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c. N\u1ed9i dung ph\u1ea3i ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u nh\u01b0ng v\u1eabn \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ea7n thi\u1ebft. H\u00ecnh \u1ea3nh ho\u1eb7c infographic minh h\u1ecda ph\u1ea3i li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n
Vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh minh h\u1ecda kh\u00f4ng ch\u1ec9 gi\u00fap b\u00e0i vi\u1ebft th\u00eam sinh \u0111\u1ed9ng m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch n\u1ed9i dung d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 chia s\u1ebb nhanh ch\u00f3ng.<\/p>\n\n\n\n
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<\/span>5. Hi\u1ec3u h\u01a1n v\u1ec1 PR trong Marketing t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf Hoa Sen – De Montfort<\/strong><\/span><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch PR v\u00e0 Marketing ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u, h\u00e3y tham kh\u1ea3o Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen – De Montfort<\/a>. Ch\u01b0\u01a1ng tr\u00ecnh cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh marketing v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, gi\u00fap b\u1ea1n n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng PR m\u1edbi nh\u1ea5t. V\u1edbi m\u00f4 h\u00ecnh h\u1ecdc t\u1eadp qu\u1ed1c t\u1ebf, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng to\u00e0n di\u1ec7n, t\u1eeb vi\u1ebft b\u00e0i PR chuy\u00ean nghi\u1ec7p cho \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eebng ng\u1ea7n ng\u1ea1i, h\u00e3y \u0111i\u1ec1n \u0111\u1ec3 l\u1ea1i th\u00f4ng tin ngay b\u00ean d\u01b0\u1edbi \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n
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<\/span>6. T\u1ed5ng k\u1ebft<\/strong><\/span><\/h2>\n\n\n\n
Vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ngh\u1ec7 thu\u1eadt s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb m\u00e0 c\u00f2n l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3u r\u00f5 ng\u00e0nh marketing v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n quan t\u00e2m v\u00e0 c\u00f3 h\u1ee9ng th\u00fa v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n ng\u00e0nh marketing<\/a> h\u00e3y theo d\u00f5i trang \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen \u2013 De Montfort<\/a> nh\u00e9! \u0110\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh, b\u1ea1n h\u00e3y \u0111\u0103ng k\u00fd t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n
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Xem th\u00eam:<\/strong><\/p>\n\n\n\n
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H\u1ecdc C\u1eed Nh\u00e2n Qu\u1ed1c T\u1ebf 3 Ng\u00e0nh Hot: Marketing, Kinh Doanh Qu\u1ed1c T\u1ebf; Thi\u1ebft K\u1ebf \u0110\u1ed3 H\u1ecda T\u1ea1i Hoa Sen \u2013 De Montfort<\/a><\/li>\n\n\n\n
B\u1eb1ng \u0110\u1ea1i H\u1ecdc Anh Qu\u1ed1c C\u00f3 \u0110\u01b0\u1ee3c \u0110\u00e1nh Gi\u00e1 Cao?<\/a> <\/li>\n\n\n\n
Ch\u01b0\u01a1ng Tr\u00ecnh \u201cHoa Sen Go Global\u201d C\u1ee7a \u0110\u1ea1i H\u1ecdc Hoa Sen: C\u01a1 H\u1ed9i Tr\u1ea3i Nghi\u1ec7m H\u1ecdc T\u1eadp Qu\u1ed1c T\u1ebf<\/a> <\/li>\n<\/ul>\n\n\n\n
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013
LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen \u2013 De Montfort (Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf – \u0110\u1ea1i h\u1ecdc Hoa Sen)<\/strong><\/p>\n\n\n\n
\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0111\u00e2y<\/strong>
<\/a>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n t\u1ea1i \u0111\u00e2y<\/strong>
<\/a>\ud83d\udccd\u0110\u1ecba ch\u1ec9: Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh
$\"\u260e\ufe0f\"$ \u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)
$\"\ud83d\udcf1\"$ Hotline: 0888 275 276
$\"\u2709\ufe0f\"$ Email:\u202fdemontfort@hoasen.pertoo.com
$\"\ud83d\udcbb\"$ Website: pertoo.com\/demontfort\/<\/a><\/p>\n\n\n
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$\"Ch\u01b0\u01a1ng$ <\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"
T\u00ecm hi\u1ec3u c\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh marketing.<\/p>\n","protected":false},"author":2165,"featured_media":4717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4313"}],"collection":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/comments?post=4313"}],"version-history":[{"count":9,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4313\/revisions"}],"predecessor-version":[{"id":4718,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4313\/revisions\/4718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media\/4717"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media?parent=4313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/categories?post=4313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/tags?post=4313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\"B\u00e0i — C\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n
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N\u1ed9i dung bài vi\u1ebft<\/p>\nToggle<\/span>
1. B\u00e0i PR l\u00e0 g\u00ec?<\/a><\/li>
2. B\u00e0i PR quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
3. M\u1ed9t s\u1ed1 lo\u1ea1i b\u00e0i PR th\u01b0\u1eddng g\u1eb7p<\/a>
3.1 B\u00e0i vi\u1ebft PR qu\u1ea3ng c\u00e1o (Advertorial) <\/a><\/li>
3.2 B\u00e0i vi\u1ebft PR bi\u00ean t\u1eadp (Editorial)<\/a><\/li>
3.3 B\u00e0i Infographic<\/a><\/li>
3.4 B\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m (Product review)<\/a><\/li><\/ul><\/li>
4. C\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a>
4.1 \u0110\u00e1p \u1ee9ng \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/a><\/li>
4.2 H\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a><\/li>
4.3 Th\u1ec3 hi\u1ec7n \u0111\u00fang v\u00e0 r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p<\/a><\/li>
4.4 \u0110\u1ea3m b\u1ea3o v\u1ec1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/a><\/li><\/ul><\/li>
5. Hi\u1ec3u h\u01a1n v\u1ec1 PR trong Marketing t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf Hoa Sen – De Montfort<\/a><\/li>
6. T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>1. B\u00e0i PR l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n\n\n\n
B\u00e0i PR, vi\u1ebft t\u1eaft c\u1ee7a Public Relations (Quan h\u1ec7 c\u00f4ng ch\u00fang), l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u0169ng nh\u01b0 c\u00f4ng ch\u00fang. Th\u00f4ng qua c\u00e1c b\u00e0i PR, doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch th\u1ee9c kh\u00e9o l\u00e9o, kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 m\u00e0 c\u00f2n mang l\u1ea1i th\u00f4ng tin h\u1eefu \u00edch, t\u1ea1o ni\u1ec1m tin cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n
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$\"B\u00e0i$
B\u00e0i PR l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n
Kh\u00e1c v\u1edbi b\u00e0i qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp, b\u00e0i vi\u1ebft PR s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb tinh t\u1ebf v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 c\u00e1ch vi\u1ebft thu h\u00fat gi\u00fap b\u00e0i PR t\u1ea1o d\u1ef1ng l\u00f2ng tin, n\u00e2ng cao uy t\u00edn doanh nghi\u1ec7p. B\u00e0i PR c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c digital marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n
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<\/span>2. B\u00e0i PR quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/h2>\n\n\n\n
Trong ng\u00e0nh marketing, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. Theo th\u1ed1ng k\u00ea t\u1eeb Statista, h\u01a1n 4,9 t\u1ef7 ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong nh\u1eefng n\u0103m t\u1edbi. \u0110i\u1ec1u n\u00e0y bi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua b\u00e0i vi\u1ebft PR.<\/p>\n\n\n\n
M\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap b\u00e0i PR c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng lan t\u1ecfa r\u1ed9ng r\u00e3i, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i t\u0103ng t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, v\u00e0 chia s\u1ebb. Nh\u1eefng chi\u1ebfn d\u1ecbch PR th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng l\u00f2ng tin, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng ng\u00e0nh nh\u01b0 digital marketing, n\u01a1i t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n
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<\/span>3. M\u1ed9t s\u1ed1 lo\u1ea1i b\u00e0i PR th\u01b0\u1eddng g\u1eb7p<\/strong><\/span><\/h2>\n\n\n\n
<\/div>\n\n\n\n
<\/span>3.1 B\u00e0i vi\u1ebft PR qu\u1ea3ng c\u00e1o (Advertorial) <\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i vi\u1ebft PR d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o, hay c\u00f2n g\u1ecdi l\u00e0 Advertorial, l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung bi\u00ean t\u1eadp, nh\u1eb1m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch tinh t\u1ebf. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn marketing c\u1ee7a c\u00f4ng ty x\u00e2y d\u1ef1ng, t\u1eadp trung v\u00e0o vi\u1ec7c n\u00eau b\u1eadt c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n\n\n\n
Advertorial th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o in, t\u1ea1p ch\u00ed ho\u1eb7c c\u00e1c trang tin tr\u1ef1c tuy\u1ebfn, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Lo\u1ea1i b\u00e0i vi\u1ebft n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nh\u1eefng v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee7a \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n
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$\"B\u00e0i$
B\u00e0i vi\u1ebft PR qu\u1ea3ng c\u00e1o (Advertorial)<\/em><\/figcaption><\/figure><\/div>\n\n\n
<\/div>\n\n\n\n
<\/span>3.2 B\u00e0i vi\u1ebft PR bi\u00ean t\u1eadp (Editorial)<\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i vi\u1ebft PR bi\u00ean t\u1eadp, hay c\u00f2n g\u1ecdi l\u00e0 editorial, l\u00e0 lo\u1ea1i b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c nh\u00e0 b\u00e1o ho\u1eb7c chuy\u00ean gia c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng trong l\u0129nh v\u1ef1c li\u00ean quan. V\u1edbi t\u00ednh kh\u00e1ch quan v\u00e0 chuy\u00ean m\u00f4n cao, c\u00e1c b\u00e0i vi\u1ebft n\u00e0y mang \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb th\u00f4ng tin, gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady v\u00e0 uy t\u00edn cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Kh\u00e1c v\u1edbi advertorial, editorial kh\u00f4ng mang t\u00ednh ch\u1ea5t qu\u1ea3ng c\u00e1o m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, minh b\u1ea1ch v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ef1 ki\u1ec7n. \u0110i\u1ec1u quan tr\u1ecdng khi vi\u1ebft b\u00e0i PR bi\u00ean t\u1eadp l\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan, trung th\u1ef1c v\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi \u0111\u1ed9c gi\u1ea3.<\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/span>3.3 B\u00e0i Infographic<\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i vi\u1ebft PR d\u1ea1ng infographic l\u00e0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n t\u1ea3i th\u00f4ng tin qua h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng n\u1eafm b\u1eaft n\u1ed9i dung m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u00e0 d\u1ec5 hi\u1ec3u. Infographic th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p ho\u1eb7c gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, d\u1ec5 ti\u1ebfp c\u1eadn. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong chi\u1ebfn l\u01b0\u1ee3c vi\u1ebft b\u00e0i PR, \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9c gi\u1ea3 trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n
Khi t\u1ea1o m\u1ed9t b\u00e0i PR d\u1ea1ng infographic, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 m\u1ea1ch l\u1ea1c. M\u00e0u s\u1eafc, bi\u1ec3u \u0111\u1ed3 v\u00e0 h\u00ecnh \u1ea3nh minh h\u1ecda ph\u1ea3i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 n\u1ed9i dung v\u0103n b\u1ea3n. Vi\u1ec7c ch\u1ecdn \u0111\u00fang phong c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 b\u1ed1 c\u1ee5c ph\u00f9 h\u1ee3p gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u00f4ng tin, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c chi ti\u1ebft quan tr\u1ecdng, \u0111\u1ed3ng th\u1eddi gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem l\u00e2u h\u01a1n.<\/p>\n\n\n\n
Infographic c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho m\u1ea1ng x\u00e3 h\u1ed9i nh\u1edd kh\u1ea3 n\u0103ng chia s\u1ebb d\u1ec5 d\u00e0ng, gi\u00fap b\u00e0i vi\u1ebft ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, c\u00e1c b\u00e0i PR d\u1ea1ng infographic n\u00ean h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 c\u1ee5 th\u1ec3. S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c, \u0111\u00e1ng tin c\u1eady s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda c\u00f4ng ch\u00fang.<\/p>\n\n\n
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$\"B\u00e0i$
B\u00e0i Infographic<\/em><\/figcaption><\/figure><\/div>\n\n\n
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<\/span>3.4 B\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m (Product review)<\/strong><\/span><\/h3>\n\n\n\n
B\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c PR ph\u1ed5 bi\u1ebfn, c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a b\u00e0i \u0111\u00e1nh gi\u00e1 n\u00e0y l\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, kh\u00e1ch quan v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 v\u1ec1 t\u00ednh n\u0103ng, \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng chuy\u00ean gia ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 kinh nghi\u1ec7m, t\u1ea1o n\u00ean s\u1ef1 tin c\u1eady v\u00e0 minh b\u1ea1ch cao.<\/p>\n\n\n\n
Khi x\u00e2y d\u1ef1ng b\u00e0i vi\u1ebft b\u00e0i PR \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u1eef s\u1ef1 trung th\u1ef1c v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. B\u00e0i vi\u1ebft c\u1ea7n so s\u00e1nh s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng lo\u1ea1i v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn r\u00f5 r\u00e0ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh. Vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video minh h\u1ecda chi ti\u1ebft c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, gi\u00fap t\u0103ng s\u1ef1 thuy\u1ebft ph\u1ee5c v\u00e0 h\u1ea5p d\u1eabn. M\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng uy t\u00edn, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
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<\/span>4. C\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/h2>\n\n\n\n
\u0110\u1ec3 vi\u1ebft b\u00e0i PR hi\u1ec7u qu\u1ea3, thu h\u00fat t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n
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<\/span>4.1 \u0110\u00e1p \u1ee9ng \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t b\u00e0i PR th\u00e0nh c\u00f4ng ph\u1ea3i truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. D\u00f9 b\u1ea1n l\u1ef1a ch\u1ecdn d\u1ea1ng b\u00e0i truy\u1ec1n th\u1ed1ng, infographic hay video th\u00ec m\u1ee5c ti\u00eau ch\u00ednh v\u1eabn l\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u1ea3i thi\u1ec7n doanh s\u1ed1. Ch\u1ec9 khi b\u00e0i vi\u1ebft PR thu h\u00fat t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
B\u00e0i vi\u1ebft PR c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, mang l\u1ea1i hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 t\u1ed1i \u01b0u. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn d\u1ecbch PR l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\n\n\n\n
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<\/span>4.2 H\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t b\u00e0i PR ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi n\u00f3 \u0111\u00e1nh tr\u00fang v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 th\u00f3i quen, h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh marketing<\/a>, h\u00e3y cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1ea5p d\u1eabn v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y nh\u01b0 “Nh\u1eefng tr\u01b0\u1eddng c\u00f3 ng\u00e0nh marketing” ho\u1eb7c “Ng\u00e0nh digital marketing h\u1ecdc tr\u01b0\u1eddng n\u00e0o TPHCM”. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u00e0i vi\u1ebft \u0111\u1ea1t hi\u1ec7u qu\u1ea3 SEO cao m\u00e0 c\u00f2n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n
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<\/span>4.3 Th\u1ec3 hi\u1ec7n \u0111\u00fang v\u00e0 r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u00e0i vi\u1ebft PR l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh. Khi vi\u1ebft b\u00e0i, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n ph\u1ea3i s\u00fac t\u00edch, d\u1ec5 hi\u1ec3u v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. B\u00e0i vi\u1ebft kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, nh\u01b0 t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n, n\u00f3 s\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, thu h\u00fat l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n
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<\/span>4.4 \u0110\u1ea3m b\u1ea3o v\u1ec1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/strong><\/span><\/h3>\n\n\n\n
M\u1ed9t b\u00e0i PR ch\u1ea5t l\u01b0\u1ee3ng c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c. N\u1ed9i dung ph\u1ea3i ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u nh\u01b0ng v\u1eabn \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ea7n thi\u1ebft. H\u00ecnh \u1ea3nh ho\u1eb7c infographic minh h\u1ecda ph\u1ea3i li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n
Vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh minh h\u1ecda kh\u00f4ng ch\u1ec9 gi\u00fap b\u00e0i vi\u1ebft th\u00eam sinh \u0111\u1ed9ng m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch n\u1ed9i dung d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 chia s\u1ebb nhanh ch\u00f3ng.<\/p>\n\n\n\n
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<\/span>5. Hi\u1ec3u h\u01a1n v\u1ec1 PR trong Marketing t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf Hoa Sen – De Montfort<\/strong><\/span><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch PR v\u00e0 Marketing ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u, h\u00e3y tham kh\u1ea3o Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen – De Montfort<\/a>. Ch\u01b0\u01a1ng tr\u00ecnh cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh marketing v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, gi\u00fap b\u1ea1n n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng PR m\u1edbi nh\u1ea5t. V\u1edbi m\u00f4 h\u00ecnh h\u1ecdc t\u1eadp qu\u1ed1c t\u1ebf, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng to\u00e0n di\u1ec7n, t\u1eeb vi\u1ebft b\u00e0i PR chuy\u00ean nghi\u1ec7p cho \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eebng ng\u1ea7n ng\u1ea1i, h\u00e3y \u0111i\u1ec1n \u0111\u1ec3 l\u1ea1i th\u00f4ng tin ngay b\u00ean d\u01b0\u1edbi \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n
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<\/span>6. T\u1ed5ng k\u1ebft<\/strong><\/span><\/h2>\n\n\n\n
Vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ngh\u1ec7 thu\u1eadt s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb m\u00e0 c\u00f2n l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3u r\u00f5 ng\u00e0nh marketing v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n quan t\u00e2m v\u00e0 c\u00f3 h\u1ee9ng th\u00fa v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n ng\u00e0nh marketing<\/a> h\u00e3y theo d\u00f5i trang \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen \u2013 De Montfort<\/a> nh\u00e9! \u0110\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh, b\u1ea1n h\u00e3y \u0111\u0103ng k\u00fd t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n
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Xem th\u00eam:<\/strong><\/p>\n\n\n\n
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H\u1ecdc C\u1eed Nh\u00e2n Qu\u1ed1c T\u1ebf 3 Ng\u00e0nh Hot: Marketing, Kinh Doanh Qu\u1ed1c T\u1ebf; Thi\u1ebft K\u1ebf \u0110\u1ed3 H\u1ecda T\u1ea1i Hoa Sen \u2013 De Montfort<\/a><\/li>\n\n\n\n
B\u1eb1ng \u0110\u1ea1i H\u1ecdc Anh Qu\u1ed1c C\u00f3 \u0110\u01b0\u1ee3c \u0110\u00e1nh Gi\u00e1 Cao?<\/a> <\/li>\n\n\n\n
Ch\u01b0\u01a1ng Tr\u00ecnh \u201cHoa Sen Go Global\u201d C\u1ee7a \u0110\u1ea1i H\u1ecdc Hoa Sen: C\u01a1 H\u1ed9i Tr\u1ea3i Nghi\u1ec7m H\u1ecdc T\u1eadp Qu\u1ed1c T\u1ebf<\/a> <\/li>\n<\/ul>\n\n\n\n
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013
LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen \u2013 De Montfort (Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf – \u0110\u1ea1i h\u1ecdc Hoa Sen)<\/strong><\/p>\n\n\n\n
\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0111\u00e2y<\/strong>
<\/a>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n t\u1ea1i \u0111\u00e2y<\/strong>
<\/a>\ud83d\udccd\u0110\u1ecba ch\u1ec9: Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh
$\"\u260e\ufe0f\"$ \u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)
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$\"Ch\u01b0\u01a1ng$ <\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"
T\u00ecm hi\u1ec3u c\u00e1ch vi\u1ebft b\u00e0i PR thu h\u00fat v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh marketing.<\/p>\n","protected":false},"author":2165,"featured_media":4717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4313"}],"collection":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/comments?post=4313"}],"version-history":[{"count":9,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4313\/revisions"}],"predecessor-version":[{"id":4718,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4313\/revisions\/4718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media\/4717"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media?parent=4313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/categories?post=4313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/tags?post=4313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}