Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, TikTok \u0111\u00e3 v\u01b0\u01a1n l\u00ean th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u, kh\u00f4ng ch\u1ec9 trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Gen Z<\/strong> – nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi \u0111\u1ea7y ti\u1ec1m n\u0103ng, TikTok Marketing \u0111ang m\u1edf ra c\u00e1nh c\u1eeda m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng n\u00e0y? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u nh\u1eefng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng tr\u00ean TikTok v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng v\u00e0o ng\u00e0nh marketing trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n

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$\"Tiktok$
Tiktok Marketing: Ti\u1ebfp c\u1eadn Gen Z hi\u1ec7u qu\u1ea3 tr\u00ean n\u1ec1n t\u1ea3ng Tiktok <\/figcaption><\/figure><\/div>\n\n\n
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N\u1ed9i dung bài vi\u1ebft<\/p>\nToggle<\/span>
1. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 TikTok Marketing<\/a>
1.1 TikTok Marketing l\u00e0 g\u00ec?<\/a><\/li>
1.2 Truy\u1ec1n th\u00f4ng tr\u00ean TikTok n\u00ean ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/a><\/li>
1.3 TikTok Marketing c\u00f3 \u01b0u \u0111i\u1ec3m g\u00ec?<\/a><\/li><\/ul><\/li>
2. L\u00fd do n\u00ean tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing tr\u00ean TikTok<\/a>
2.1 T\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a TikTokers v\u00e0 Influencers <\/a><\/li>
2.2 Hi\u1ec7u qu\u1ea3 t\u1eeb qu\u1ea3ng c\u00e1o TikTok <\/a><\/li>
2.3 N\u1ed9i dung phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng <\/a><\/li>
2.4 Kh\u1ea3 n\u0103ng lan truy\u1ec1n nhanh ch\u00f3ng <\/a><\/li>
2.5 TikTok ch\u01b0a b\u00e3o h\u00f2a <\/a><\/li><\/ul><\/li>
3. Ti\u1ebfp c\u1eadn Gen Z hi\u1ec7u qu\u1ea3 th\u00f4ng qua TikTok Marketing<\/a>
3.1 S\u1eed d\u1ee5ng n\u1ed9i dung ng\u1eafn g\u1ecdn, s\u00e1ng t\u1ea1o<\/a><\/li>
3.2 T\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng v\u00e0 hashtag<\/a><\/li>
3.3 H\u1ee3p t\u00e1c v\u1edbi Influencers<\/a><\/li>
3.4 S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean TikTok<\/a><\/li>
3.5 T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/a><\/li><\/ul><\/li>
4. T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>1. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 TikTok Marketing<\/strong><\/span><\/h2>\n\n\n\n
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<\/span>1.1 TikTok Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n\n\n\n
TikTok Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i TikTok nh\u1eb1m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1 nh\u00e2n hay doanh nghi\u1ec7p. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u v\u01b0\u1ee3t qu\u00e1 1 t\u1ef7, TikTok \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u00e0 ti\u1ec1m n\u0103ng.<\/p>\n\n\n
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TikTok thu h\u00fat l\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u1ee7ng ng\u01b0\u1eddi d\u00f9ng <\/figcaption><\/figure><\/div>\n\n\n
Hi\u1ec7n t\u1ea1i, TikTok \u0111\u00e3 thu h\u00fat h\u01a1n 1,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u01b0a TikTok \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 n\u0103m, sau nh\u1eefng n\u1ec1n t\u1ea3ng kh\u1ed5ng l\u1ed3 nh\u01b0 Facebook (3,049 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng), YouTube (2,491 t\u1ef7), WhatsApp v\u00e0 Instagram (c\u00f9ng c\u00f3 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng). V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, TikTok kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 marketing m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i \u0111\u1ea7y ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
TikTok Marketing y\u00eau c\u1ea7u s\u1ef1 s\u00e1ng t\u1ea1o v\u1edbi n\u1ed9i dung gi\u1ea3i tr\u00ed cu\u1ed1n h\u00fat, th\u01b0\u1eddng t\u1eadp trung v\u00e0o video ng\u1eafn v\u1edbi \u00e2m nh\u1ea1c s\u00f4i \u0111\u1ed9ng, v\u0169 \u0111\u1ea1o v\u00e0 th\u1eed th\u00e1ch. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn. \u0110\u1ec3 th\u00e0nh c\u00f4ng, n\u1ed9i dung ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Gen Z.<\/p>\n\n\n\n
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<\/span>1.2 Truy\u1ec1n th\u00f4ng tr\u00ean TikTok n\u00ean ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/strong><\/span><\/h3>\n\n\n\n
TikTok Marketing hi\u1ec7n nay n\u00ean \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng Gen Z<\/strong>, v\u00ec \u0111\u00e2y l\u00e0 th\u1ebf h\u1ec7 sinh ra v\u00e0 tr\u01b0\u1edfng th\u00e0nh trong th\u1eddi \u0111\u1ea1i s\u1ed1, th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. Gen Z, v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111am m\u00ea c\u00e1c xu h\u01b0\u1edbng m\u1edbi, d\u1ec5 d\u00e0ng ti\u1ebfp nh\u1eadn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean tr\u00ean TikTok, t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i. Ngo\u00e0i ra, Millennials (25-44 tu\u1ed5i) c\u0169ng l\u00e0 nh\u00f3m c\u00f3 s\u1ee9c mua m\u1ea1nh m\u1ebd, chi\u1ebfm 26% trong t\u1ed5ng s\u1ed1 h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng TikTok to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
V\u1ec1 m\u1eb7t nh\u00e2n kh\u1ea9u h\u1ecdc, TikTok c\u00f3 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng n\u1eef chi\u1ebfm \u01b0u th\u1ebf (60%), m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c ng\u00e0nh nh\u01b0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p. B\u00ean c\u1ea1nh \u0111\u00f3, TikTok c\u00f3 m\u1eb7t t\u1ea1i 155 qu\u1ed1c gia v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TP.HCM, v\u00e0 \u0110\u00e0 N\u1eb5ng. V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed9c \u0111\u00e1o, kh\u00f4ng tr\u00f9ng l\u1eb7p nhi\u1ec1u v\u1edbi Instagram hay Snapchat, TikTok Marketing cung c\u1ea5p kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m Gen Z, ng\u00e0nh marketing v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c marketing tr\u00ean TikTok.<\/p>\n\n\n\n
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<\/span>1.3 TikTok Marketing c\u00f3 \u01b0u \u0111i\u1ec3m g\u00ec?<\/strong><\/span><\/h3>\n\n\n
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M\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m c\u1ee7a TikTok Marketing<\/figcaption><\/figure><\/div>\n\n\n
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Quy m\u00f4 ng\u01b0\u1eddi d\u00f9ng l\u1edbn<\/strong>: V\u1edbi h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u, TikTok mang l\u1ea1i ti\u1ec1m n\u0103ng to l\u1edbn trong vi\u1ec7c ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111a d\u1ea1ng. S\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/li>\n\n\n\n
\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 tr\u1ebb<\/strong>: TikTok thu h\u00fat m\u1ea1nh m\u1ebd ng\u01b0\u1eddi d\u00f9ng tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 24. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c doanh nghi\u1ec7p, gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb s\u1edbm.<\/li>\n\n\n\n
Thu\u1eadt to\u00e1n “For You”<\/strong>: TikTok s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n “For You” \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, hi\u1ec3n th\u1ecb video d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n
Hashtag v\u00e0 xu h\u01b0\u1edbng<\/strong>: TikTok n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c hashtag v\u00e0 tr\u00e0o l\u01b0u n\u1ed5i b\u1eadt to\u00e0n c\u1ea7u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng hashtag th\u1ecbnh h\u00e0nh n\u00e0y \u0111\u1ec3 tham gia c\u00e1c th\u1eed th\u00e1ch, t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u00f9ng s\u1edf th\u00edch.<\/li>\n\n\n\n
N\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng viral<\/strong>: TikTok t\u1eadp trung v\u00e0o n\u1ed9i dung ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn. V\u1edbi c\u00e1c hi\u1ec7u \u1ee9ng, \u00e2m nh\u1ea1c v\u00e0 th\u1eed th\u00e1ch s\u00e1ng t\u1ea1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o n\u1ed9i dung thu h\u00fat, nhanh ch\u00f3ng lan truy\u1ec1n v\u00e0 tr\u1edf th\u00e0nh viral, gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n
T\u01b0\u01a1ng t\u00e1c cao v\u00e0 k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng<\/strong>: TikTok khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng like, comment v\u00e0 chia s\u1ebb. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng tin t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n
Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c<\/strong>: TikTok cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, gi\u00fap doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n\n\n\n
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<\/span>2. L\u00fd do n\u00ean tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing tr\u00ean TikTok<\/strong><\/span><\/h2>\n\n\n\n
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<\/span>2.1 T\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a TikTokers v\u00e0 Influencers<\/strong> <\/span><\/h3>\n\n\n\n
TikTok l\u00e0 ng\u00f4i nh\u00e0 c\u1ee7a nhi\u1ec1u TikToker v\u00e0 Influencer n\u1ed5i ti\u1ebfng trong \u0111a l\u0129nh v\u1ef1c, t\u1eeb gi\u1ea3i tr\u00ed, l\u00e0m \u0111\u1eb9p cho \u0111\u1ebfn gi\u00e1o d\u1ee5c. Nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y s\u1edf h\u1eefu h\u00e0ng tr\u0103m ngh\u00ecn \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng. Khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Influencer, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00e9o l\u00e9o th\u00f4ng qua storytelling. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n
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<\/span>2.2 Hi\u1ec7u qu\u1ea3 t\u1eeb qu\u1ea3ng c\u00e1o TikTok<\/strong> <\/span><\/h3>\n\n\n\n
Theo Decision Lab, TikTok \u0111\u1ee9ng trong top 3 n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u0111\u1ec3 “l\u01b0\u1edbt gi\u1ea3i tr\u00ed” v\u1edbi t\u1ef7 l\u1ec7 13%, ch\u1ec9 sau YouTube v\u00e0 Facebook. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m Gen Z n\u0103ng \u0111\u1ed9ng. TikTok cung c\u1ea5p nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng, ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng doanh nghi\u1ec7p:<\/p>\n\n\n\n
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TopView Ads<\/strong>: Qu\u1ea3ng c\u00e1o chi\u1ebfm tr\u1ecdn m\u00e0n h\u00ecnh trong 5-60 gi\u00e2y ngay khi ng\u01b0\u1eddi d\u00f9ng m\u1edf \u1ee9ng d\u1ee5ng, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd nh\u01b0ng \u0111\u00f2i h\u1ecfi ng\u00e2n s\u00e1ch l\u1edbn v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn.<\/li>\n\n\n\n
In-Feed Ads<\/strong>: Xu\u1ea5t hi\u1ec7n t\u1ef1 nhi\u00ean tr\u00ean trang \u201cFor You\u201d v\u1edbi nh\u00e3n “Sponsor”, h\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp nh\u01b0ng c\u1ea7n c\u1ea1nh tranh v\u1edbi c\u00e1c video kh\u00e1c.<\/li>\n\n\n\n
Branded Hashtag Challenge<\/strong>: Th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c th\u1eed th\u00e1ch li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n nhanh ch\u00f3ng.<\/li>\n\n\n\n
Branded Effects<\/strong>: Cho ph\u00e9p doanh nghi\u1ec7p s\u00e1ng t\u1ea1o sticker ho\u1eb7c filter \u0111\u1ed9c quy\u1ec1n, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n
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<\/span>2.3 N\u1ed9i dung phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng<\/strong> <\/span><\/h3>\n\n\n\n
TikTok cho ph\u00e9p s\u00e1ng t\u1ea1o nhi\u1ec1u lo\u1ea1i n\u1ed9i dung t\u1eeb video h\u00e0i h\u01b0\u1edbc, th\u1eed th\u00e1ch, h\u01b0\u1edbng d\u1eabn, \u0111\u1ebfn podcast, nh\u1ea1c n\u1ec1n, v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ed5i m\u1edbi, ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ed9c \u0111\u00e1o. Vi\u1ec7c li\u00ean t\u1ee5c kh\u00e1m ph\u00e1 v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng t\u1ea1o ra nh\u1eefng video viral, chi\u1ebfm l\u0129nh xu h\u01b0\u1edbng.<\/p>\n\n\n\n
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<\/span>2.4 Kh\u1ea3 n\u0103ng lan truy\u1ec1n nhanh ch\u00f3ng<\/strong> <\/span><\/h3>\n\n\n\n
TikTok l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 s\u1ee9c m\u1ea1nh lan t\u1ecfa \u0111\u00e1ng kinh ng\u1ea1c. Nh\u1eefng video, hashtag, ho\u1eb7c xu h\u01b0\u1edbng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng ch\u1ec9 sau m\u1ed9t \u0111\u00eam. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf, TikTok l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n chi nhi\u1ec1u ng\u00e2n s\u00e1ch. B\u1eb1ng c\u00e1ch tham gia v\u00e0o c\u00e1c tr\u00e0o l\u01b0u v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n
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<\/span>2.5 TikTok ch\u01b0a b\u00e3o h\u00f2a<\/strong> <\/span><\/h3>\n\n\n\n
So v\u1edbi nh\u1eefng n\u1ec1n t\u1ea3ng l\u00e2u \u0111\u1eddi nh\u01b0 Facebook, Instagram, hay YouTube, TikTok v\u1eabn \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 ch\u01b0a b\u00e3o h\u00f2a \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p m\u1edbi mu\u1ed1n tham gia v\u00e0 khai th\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a TikTok. Vi\u1ec7c tham gia s\u1edbm v\u00e0o TikTok gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
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<\/span>3. Ti\u1ebfp c\u1eadn Gen Z hi\u1ec7u qu\u1ea3 th\u00f4ng qua TikTok Marketing<\/strong><\/span><\/h2>\n\n\n\n
Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing<\/a> ng\u00e0y nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i. TikTok \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ebf h\u1ec7 Gen Z \u2013 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb v\u00e0 ti\u1ec1m n\u0103ng nh\u1ea5t hi\u1ec7n nay. V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 th\u00edch nghi nhanh ch\u00f3ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng s\u1ed1, Gen Z chi\u1ebfm ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng TikTok, khi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p v\u00e0 marketer ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n\n\n
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Ti\u1ebfp c\u1eadn Gen Z hi\u1ec7u qu\u1ea3 tr\u00ean n\u1ec1n t\u1ea3ng TikTok<\/figcaption><\/figure><\/div>\n\n\n
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<\/span>3.1 S\u1eed d\u1ee5ng n\u1ed9i dung ng\u1eafn g\u1ecdn, s\u00e1ng t\u1ea1o<\/strong><\/span><\/h3>\n\n\n\n
Gen Z \u01b0a chu\u1ed9ng nh\u1eefng n\u1ed9i dung ng\u1eafn, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed cao. C\u00e1c video t\u1eeb 15 \u0111\u1ebfn 60 gi\u00e2y, k\u1ebft h\u1ee3p \u00e2m nh\u1ea1c s\u00f4i \u0111\u1ed9ng, hi\u1ec7u \u1ee9ng b\u1eaft m\u1eaft v\u00e0 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. Tiktok Marketing \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i linh ho\u1ea1t trong c\u00e1ch ti\u1ebfp c\u1eadn, s\u00e1ng t\u1ea1o n\u1ed9i dung g\u1ea7n g\u0169i, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng \u0111ang th\u1ecbnh h\u00e0nh.<\/p>\n\n\n\n
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<\/span>3.2 T\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng v\u00e0 hashtag<\/strong><\/span><\/h3>\n\n\n\n
Vi\u1ec7c tham gia v\u00e0o c\u00e1c xu h\u01b0\u1edbng v\u00e0 th\u1eed th\u00e1ch (challenge)<\/em> \u0111ang ph\u1ed5 bi\u1ebfn tr\u00ean TikTok l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 v\u1edbi Gen Z. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c hashtag<\/em> ri\u00eang, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tham gia \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p, t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch n\u00e0y, n\u1ed9i dung c\u00f3 th\u1ec3 nhanh ch\u00f3ng tr\u1edf n\u00ean viral, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c Gen Z chia s\u1ebb r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/span>3.3 H\u1ee3p t\u00e1c v\u1edbi Influencers<\/strong><\/span><\/h3>\n\n\n\n
Truy\u1ec1n th\u00f4ng tr\u00ean TikTok th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (TikTokers, Influencers) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi Gen Z. H\u1ecd th\u01b0\u1eddng tin t\u01b0\u1edfng c\u00e1c KOLs v\u00e0 TikTokers n\u1ed5i ti\u1ebfng h\u01a1n l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Vi\u1ec7c kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0o n\u1ed9i dung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng gi\u00fap t\u1ea1o s\u1ef1 t\u1ef1 nhi\u00ean v\u00e0 thu h\u00fat h\u01a1n.<\/p>\n\n\n
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H\u1ee3p t\u00e1c v\u1edbi Influencers l\u00e0m TikTok marketing <\/figcaption><\/figure><\/div>\n\n\n
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<\/span>3.4 S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean TikTok<\/strong><\/span><\/h3>\n\n\n\n
TikTok cung c\u1ea5p nhi\u1ec1u h\u00ecnh th\u1ee9c marketing kh\u00e1c nhau nh\u01b0 In-Feed Ads, Branded Hashtag Challenge, v\u00e0 Branded Effects. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng Gen Z d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 th\u00f3i quen s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n\n\n\n
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<\/span>3.5 T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/span><\/h3>\n\n\n\n
Gen Z \u01b0a chu\u1ed9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, v\u00ec v\u1eady vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 phong c\u00e1ch c\u1ee7a h\u1ecd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng. Tiktok Marketing ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung kh\u00f4ng ch\u1ec9 h\u1ea5p d\u1eabn m\u00e0 c\u00f2n mang l\u1ea1i c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n, gi\u00fap Gen Z c\u1ea3m th\u1ea5y k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<\/p>\n\n\n\n
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<\/span>4. T\u1ed5ng k\u1ebft<\/strong><\/span><\/h2>\n\n\n\n
TikTok Marketing \u0111ang m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi th\u1ebf h\u1ec7 Gen Z \u2013 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng. V\u1edbi t\u00ednh s\u00e1ng t\u1ea1o cao, kh\u1ea3 n\u0103ng lan truy\u1ec1n m\u1ea1nh m\u1ebd v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng, TikTok l\u00e0 n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 b\u1ecf qua cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft xu h\u01b0\u1edbng, linh ho\u1ea1t trong c\u00e1ch tri\u1ec3n khai n\u1ed9i dung v\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, doanh nghi\u1ec7p s\u1ebd gia t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n \u0111am m\u00ea v\u00e0 mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng marketing hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 TikTok Marketing, ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n ng\u00e0nh Marketing<\/a> t\u1ea1i Hoa Sen – De Montfort l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh, kh\u00f4ng ch\u1ec9 ri\u00eang TikTok m\u00e0 c\u00f2n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/p>\n\n\n\n
\n
Kh\u00e1m ph\u00e1 ti\u1ec1m n\u0103ng b\u1eb1ng c\u1eed nh\u00e2n Marketing Anh Qu\u1ed1c<\/a><\/li>\n\n\n\n
L\u1ef1a Ch\u1ecdn Du H\u1ecdc T\u1ea1i ch\u1ed7 Ng\u00e0nh Marketing – C\u01a1 H\u1ed9i Ngh\u1ec1 Nghi\u1ec7p H\u1ea5p D\u1eabn Kh\u00f4ng Th\u1ec3 B\u1ecf Qua<\/a> <\/li>\n\n\n\n
Du H\u1ecdc T\u1ea1i Ch\u1ed7 L\u00e0 G\u00ec? C\u01a1 H\u1ed9i Du H\u1ecdc T\u1ea1i Ch\u1ed7 C\u00f9ng Ch\u01b0\u01a1ng Tr\u00ecnh Hoa Sen \u2013 De Montfort<\/a><\/li>\n<\/ul>\n\n\n\n
\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013
LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen \u2013 De Montfort (Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf – \u0110\u1ea1i h\u1ecdc Hoa Sen)<\/strong><\/p>\n\n\n\n
\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0111\u00e2y<\/strong>
<\/a>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n t\u1ea1i \u0111\u00e2y<\/strong>
<\/a>\ud83d\udccd\u0110\u1ecba ch\u1ec9: Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh
$\"\u260e\ufe0f\"$ \u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)
$\"\ud83d\udcf1\"$ Hotline: 0888 275 276
$\"\u2709\ufe0f\"$ Email:\u202fdemontfort@hoasen.pertoo.com
$\"\ud83d\udcbb\"$ Website: pertoo.com\/demontfort\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Kh\u00e1m ph\u00e1 c\u00e1ch TikTok Marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn Gen Z hi\u1ec7u qu\u1ea3, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ed9t ph\u00e1.<\/p>\n","protected":false},"author":2165,"featured_media":4743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4742"}],"collection":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/comments?post=4742"}],"version-history":[{"count":2,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4742\/revisions"}],"predecessor-version":[{"id":4754,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/posts\/4742\/revisions\/4754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media\/4743"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/media?parent=4742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/categories?post=4742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pertoo.com\/demontfort\/wp-json\/wp\/v2\/tags?post=4742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}