{"id":2843,"date":"2021-08-29T03:32:24","date_gmt":"2021-08-29T03:32:24","guid":{"rendered":"https:\/\/hoasen.pertoo.com\/event\/livestream-nganh-quan-he-cong-chung-pr-nhung-dieu-tu-te\/"},"modified":"2023-10-05T02:04:40","modified_gmt":"2023-10-05T02:04:40","slug":"livestream-nganh-quan-he-cong-chung-pr-nhung-dieu-tu-te","status":"publish","type":"post","link":"https:\/\/pertoo.com\/event\/livestream-nganh-quan-he-cong-chung-pr-nhung-dieu-tu-te\/","title":{"rendered":"Livestream Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang: PR nh\u1eefng \u0111i\u1ec1u t\u1eed t\u1ebf"},"content":{"rendered":"<\/p>\n<div class=\"contentevent\">\n<p>V\u00e0o<strong> <\/strong><span style=\"color:#000080\">l\u00fac 20h00 th\u1ee9 T\u01b0 ng\u00e0y 01\/09\/2021<\/span>, m\u1eddi c\u00e1c b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)\u00a0c\u00f9ng tham gia tr\u1ea3i nghi\u1ec7m bu\u1ed5i h\u1ecdc theo h\u00ecnh th\u1ee9c to\u1ea1 \u0111\u00e0m, giao l\u01b0u gi\u1eefa gi\u1ea3ng vi\u00ean tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen v\u00e0 kh\u00e1ch m\u1eddi v\u1edbi <span style=\"color:#000080\">ch\u1ee7 \u0111\u1ec1 \u201cPR cho nh\u1eefng \u0111i\u1ec1u t\u1eed t\u1ebf\u201d<\/span><strong> <\/strong>t\u1ea1i <u><a href=\"https:\/\/www.facebook.com\/QuantriCongngheTruyenthong.TT\" target=\"_blank\" rel=\"noopener\"><strong>fanpage Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng<\/strong>.<\/a><\/u><\/p>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean <a href=\"https:\/\/tuyensinh.hoasen.pertoo.com\/chuong-trinh-dao-tao\/dai-hoc\/nganh-quan-he-cong-chung\" target=\"_blank\" rel=\"noopener\">ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) t\u1ea1i tr\u01b0\u1eddng\u00a0\u0110\u1ea1i h\u1ecdc Hoa Sen<\/a> ra \u0111\u1eddi trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng m\u1edbi d\u1ef1a tr\u00ean c\u00e1c ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7. Do v\u1eady, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1eadp nh\u1eadt v\u1edbi xu h\u01b0\u1edbng chung c\u1ee7a Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi v\u1edbi c\u00e1c h\u1ecdc ph\u1ea7n t\u1eadp trung v\u00e0o truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 n\u1ed9i dung c\u00e2u chuy\u1ec7n truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1c k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh m\u1edf ra c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p \u0111a d\u1ea1ng t\u1ea1i c\u00e1c doanh nghi\u1ec7p hay agency truy\u1ec1n th\u00f4ng, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f4ng v\u00e0 t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7, c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng cho c\u00e1 nh\u00e2n v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. B\u00ean c\u1ea1nh c\u00e1c gi\u1edd h\u1ecdc c\u01a1 b\u1ea3n, c\u00e1c bu\u1ed5i h\u1ecdc c\u00f3 s\u1ef1 tham gia c\u1ee7a kh\u00e1ch m\u1eddi trong nhi\u1ec1u l\u0129nh v\u1ef1c \u0111a d\u1ea1ng nh\u1eb1m giao l\u01b0u v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng \u0111\u00e0o t\u1ea1o t\u1ea1i ng\u00e0nh PR.<\/p>\n<p><strong><a href=\"https:\/\/www.facebook.com\/QuantriCongngheTruyenthong.TT\/photos\/a.2182653211875141\/2182654585208337\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/toa_dam_truc_tuyen_pr_cho_nhung_dieu_tu_te_khoa_thiet_ke_va_nghe_thuat.jpg\" style=\"width:100%\" title=\"toa_dam_truc_tuyen_pr_cho_nhung_dieu_tu_te_khoa_thiet_ke_va_nghe_thuat\" srcset=\"https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/toa_dam_truc_tuyen_pr_cho_nhung_dieu_tu_te_khoa_thiet_ke_va_nghe_thuat.jpg 1200w, https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/toa_dam_truc_tuyen_pr_cho_nhung_dieu_tu_te_khoa_thiet_ke_va_nghe_thuat-395x221.jpg 395w, https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/toa_dam_truc_tuyen_pr_cho_nhung_dieu_tu_te_khoa_thiet_ke_va_nghe_thuat-474x265.jpg 474w\"><\/a><\/strong><\/p>\n<p>Ch\u00fang ta s\u1ebd c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau c\u1ee7a ho\u1ea1t \u0111\u1ed9ng PR nh\u1eb1m k\u1ec3 c\u00e1c c\u00e2u chuy\u1ec7n truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng, \u1ee9ng d\u1ee5ng tr\u1ef1c ti\u1ebfp trong truy\u1ec1n th\u00f4ng \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p), c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i, phi ch\u00ednh ph\u1ee7, doanh nghi\u1ec7p x\u00e3 h\u1ed9i hay c\u00e1c d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng c\u1ee7a c\u00e1 nh\u00e2n\u2026<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, ph\u1ea7n 2 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh s\u1ebd d\u00e0nh \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a c\u00e1c b\u1ea1n h\u1ecdc vi\u00ean \u0111ang quan t\u00e2m \u0111\u1ebfn ng\u00e0nh h\u1ecdc.<\/p>\n<p>To\u1ea1 \u0111\u00e0m \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi c\u00e1c kh\u00e1ch m\u1eddi:<\/p>\n<ul>\n<li>Ms. H\u01b0\u01a1ng \u0110\u1eb7ng &#8211; Gi\u00e1m \u0111\u1ed1c Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Ph\u00e1t tri\u1ec3n quan h\u1ec7 \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf t\u1ea1i KOTO Vi\u1ec7t Nam; CEO Hopebox<\/li>\n<li>Gi\u1ea3ng vi\u00ean \u0110\u00e0o Th\u1ecb Ng\u1ecdc Linh \u2013 Tr\u01b0\u1edfng Ban d\u1ef1 \u00e1n m\u1edf ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang \u0110H Hoa Sen); T\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp v\u1ec1 marketing v\u00e0 truy\u1ec1n th\u00f4ng cho c\u00e1c d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n; Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh B&amp;Company Inc.<\/li>\n<li>Gi\u1ea3ng vi\u00ean L\u00ea V\u0169 Ph\u01b0\u01a1ng Thu\u1ef7 \u2013 Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (\u0110H Hoa Sen); \u0110\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing Toa T\u00e0u; C\u1ef1u Ph\u00f3 ban bi\u00ean t\u1eadp T\u1ea1p ch\u00ed Harper&#8217;s Bazaar, C\u1ef1u Bi\u00ean t\u1eadp vi\u00ean c\u1ea5p cao v\u00e0 quy\u1ec1n tr\u01b0\u1edfng ban bi\u00ean t\u1eadp t\u1ea1p ch\u00ed Elle<\/li>\n<li>Gi\u1ea3ng vi\u00ean D\u01b0\u01a1ng Th\u1ecb V\u00e2n Anh \u2013 Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (\u0110H Hoa Sen); Gi\u00e1m \u0111\u1ed1c s\u1ea3n xu\u1ea5t c\u00f4ng ty M\u00e2y + M\u00e2y; C\u1ef1u ph\u00f3ng vi\u00ean t\u1ea1p ch\u00ed Th\u1eddi trang tr\u1ebb, Th\u1ec3 thao &amp; V\u0103n h\u00f3a<\/li>\n<\/ul>\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScbZ0LJPgbzGR3Iug-a9ZX3Gr_u4ifqvWD4nRnbewzH_slHSw\/viewform\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/dat_cau_hoi_tuvan_0.jpg\" style=\"width:50%\" title=\"dat_cau_hoi_tuvan_0\" srcset=\"https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/dat_cau_hoi_tuvan_0.jpg 1024w, https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/dat_cau_hoi_tuvan_0-395x64.jpg 395w, https:\/\/pertoo.com\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/dat_cau_hoi_tuvan_0-474x76.jpg 474w\"><\/a><\/p>\n<p>Tham kh\u1ea3o th\u00eam:<\/p>\n<p><a href=\"https:\/\/cafef.vn\/chuyen-co-be-ban-diem-doi-that-13-tuoi-xa-nha-di-lam-osin-ngu-duoi-dam-cau-den-hoc-bong-australia-va-du-an-hope-box-giup-do-phu-nu-bi-bao-hanh-20201020120421522.chn\" target=\"_blank\" rel=\"noopener\">&gt;&gt; Ms H\u01b0\u01a1ng \u0110\u1eb7ng:\u00a0Chuy\u1ec7n &#8220;c\u00f4 b\u00e9 b\u00e1n di\u00eam&#8221; \u0111\u1eddi th\u1eadt: 13 tu\u1ed5i xa nh\u00e0 \u0111i l\u00e0m osin, ng\u1ee7 d\u01b0\u1edbi d\u1ea7m c\u1ea7u \u0111\u1ebfn h\u1ecdc b\u1ed5ng Australia v\u00e0 d\u1ef1 \u00e1n Hope Box gi\u00fap \u0111\u1ee1 ph\u1ee5 n\u1eef b\u1ecb b\u1ea1o h\u00e0nh<\/a><\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0o l\u00fac 20h00 th\u1ee9 T\u01b0 ng\u00e0y 01\/09\/2021, m\u1eddi c\u00e1c b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)\u00a0c\u00f9ng tham gia tr\u1ea3i nghi\u1ec7m bu\u1ed5i h\u1ecdc theo h\u00ecnh th\u1ee9c to\u1ea1 \u0111\u00e0m, giao l\u01b0u gi\u1eefa gi\u1ea3ng vi\u00ean tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen v\u00e0 kh\u00e1ch m\u1eddi v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cPR cho nh\u1eefng \u0111i\u1ec1u t\u1eed t\u1ebf\u201d t\u1ea1i fanpage Ng\u00e0nh Qu\u1ea3n tr\u1ecb c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) t\u1ea1i tr\u01b0\u1eddng\u00a0\u0110\u1ea1i h\u1ecdc Hoa Sen ra \u0111\u1eddi trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng m\u1edbi&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,11,1,21],"tags":[203,737],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/posts\/2843"}],"collection":[{"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/comments?post=2843"}],"version-history":[{"count":1,"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/posts\/2843\/revisions"}],"predecessor-version":[{"id":2846,"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/posts\/2843\/revisions\/2846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/media\/2847"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/media?parent=2843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/categories?post=2843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pertoo.com\/event\/wp-json\/wp\/v2\/tags?post=2843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}