{"id":322,"date":"2020-08-18T03:24:10","date_gmt":"2020-08-17T20:24:10","guid":{"rendered":"https:\/\/hoasen.pertoo.com\/ktqt\/nganh-marketing-cac-tan-cu-nhan-tuong-lai-tu-tin-vuot-qua-le-bao-ve-luan-van-va-bao-cao-thu%cc%a3c-ta%cc%a3p-tot-nghie%cc%a3p\/"},"modified":"2023-10-05T09:30:55","modified_gmt":"2023-10-05T02:30:55","slug":"nganh-marketing-cac-tan-cu-nhan-tuong-lai-tu-tin-vuot-qua-le-bao-ve-luan-van-va-bao-cao-thuc-tap-tot-nghiep","status":"publish","type":"post","link":"https:\/\/pertoo.com\/ktqt\/nganh-marketing-cac-tan-cu-nhan-tuong-lai-tu-tin-vuot-qua-le-bao-ve-luan-van-va-bao-cao-thuc-tap-tot-nghiep\/","title":{"rendered":"NGA\u0300NH MARKETING: C\u00c1C T\u00c2N C\u1eec NH\u00c2N T\u01af\u01a0NG LAI T\u1ef0 TIN V\u01af\u1ee2T QUA L\u1ec4 B\u1ea2O V\u1ec6 LU\u1eacN V\u0102N VA\u0300 BA\u0301O CA\u0301O TH\u01af\u0323C T\u00c2\u0323P T\u00d4\u0301T NGHI\u00ca\u0323P"},"content":{"rendered":"
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L\u00e0 m\u1ed9t trong nh\u1eefng h\u1ecdc ph\u1ea7n quan tro\u0323ng nh\u1ea5t trong ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i H\u1ecdc Hoa Sen, L\u1ec5 B\u1ea3o v\u1ec7 Kh\u00f3a lu\u1eadn v\u00e0 Th\u1ef1c t\u1eadp T\u1ed1t nghi\u1ec7p H\u1ecdc K\u1ef3 19.2A m\u1ed9t l\u1ea7n n\u1eefa di\u1ec5n ra v\u00e0o ng\u00e0y 15 th\u00e1ng 7 n\u0103m 2020 v\u1eeba qua t\u1ea1i C\u01a1 s\u1edf Quang Trung 1 c\u1ee7a Tr\u01b0\u1eddng.<\/p>\n

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                       Ban<\/em> H\u1ed9i \u0111\u1ed3ng<\/em> v\u00e0 sinh vi\u00ean c\u00f9ng nhau ch\u1ee5p h\u00ecnh tr\u01b0\u1edbc bu\u1ed5i l\u1ec5 b\u1ea3o v\u1ec7<\/em><\/p>\n

L\u1ec5 B\u1ea3o v\u1ec7 Kh\u00f3a lu\u1eadn v\u00e0 Th\u1ef1c t\u1eadp T\u1ed1t nghi\u1ec7p l\u1ea7n n\u00e0y kh\u00e9p l\u1ea1i qu\u00e1 tr\u00ecnh n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng c\u1ee7a 48 \u201ct\u00e2n c\u1eed nh\u00e2n t\u01b0\u01a1ng lai\u201d ng\u00e0nh Marketing. \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ee9ng tr\u01b0\u1edbc H\u1ed9i \u0111\u1ed3ng T\u1ed1t nghi\u1ec7p v\u00e0 thuy\u1ebft tr\u00ecnh b\u1ea3o v\u1ec7 \u0111\u1ec1 t\u00e0i c\u1ee7a m\u00ecnh, c\u00e1c sinh vi\u00ean n\u00e0y \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf k\u00e9o d\u00e0i g\u1ea7n 4 th\u00e1ng t\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u1edbi nh\u1eefng \u0111\u1eb7c th\u00f9 kh\u00e1c nhau c\u1ee7a ng\u00e0nh Marketing: cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb (agency), nghi\u00ean c\u1ee9u, s\u1ea3n xu\u1ea5t s\u00e1ng t\u1ea1o, ph\u00f2ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p, v.v. Qu\u00e1 tr\u00ecnh th\u1ef1c t\u1eadp t\u1ea1i doanh nghi\u1ec7p n\u00e0y \u0111\u00f2i h\u1ecfi sinh vi\u00ean ng\u00e0nh Marketing ph\u1ea3i h\u00f2a nh\u1eadp nhanh ch\u00f3ng v\u00e0o gu\u1ed3ng quay c\u00f4ng vi\u1ec7c c\u1ee7a t\u1eebng c\u00f4ng ty, v\u1eadn d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c v\u00e0o th\u1ef1c t\u1ebf, v\u00e0 sau c\u00f9ng l\u00e0 quan s\u00e1t, t\u00ecm hi\u1ec3u \u0111\u1ec3 \u0111\u00f3ng g\u00f3p nh\u1eefng gi\u1ea3i ph\u00e1p chi ti\u1ebft cho m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng h\u00e0nh c\u00f9ng sinh vi\u00ean trong h\u00e0nh tr\u00ecnh n\u00e0y, B\u1ed9 m\u00f4n Marketing lu\u00f4n \u0111\u1ea3m b\u1ea3o m\u1ed7i sinh vi\u00ean \u0111\u1ec1u c\u00f3 m\u1ed9t gi\u1ea3ng vi\u00ean h\u01b0\u1edbng d\u1eabn v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p, b\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n chuy\u00ean s\u00e2u c\u1ee7a Ng\u00e0nh.<\/p>\n

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                              Sinh vi\u00ean marketing t\u01b0\u0323 tin hoa\u0300n tha\u0300nh t\u00f4\u0301t ba\u0300i ba\u0301o ca\u0301o cu\u0309a mi\u0300nh<\/em><\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c r\u1ea5t l\u1edbn m\u00e0 c\u00e1c \u201ct\u00e2n c\u1eed nh\u00e2n t\u01b0\u01a1ng lai\u201d g\u1eb7p ph\u1ea3i trong k\u00ec Th\u1ef1c t\u1eadp T\u1ed1t nghi\u1ec7p n\u00e0y \u0111\u00f3 l\u00e0 h\u1ecdc k\u00ec 19.2A tr\u00f9ng v\u00e0o th\u1eddi \u0111i\u1ec3m b\u00f9ng ph\u00e1t m\u1ea1nh nh\u1ea5t c\u1ee7a d\u1ecbch Sars-Covid 2 v\u1edbi nh\u1eefng y\u00eau c\u1ea7u nghi\u00eam kh\u1eafc li\u00ean quan t\u1edbi gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i t\u1eeb ph\u00eda Ch\u00ednh ph\u1ee7. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c sinh vi\u00ean c\u1ea7n ph\u1ea3i ho\u00e0n t\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c giao m\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 li\u00ean t\u1ee5c c\u00f3 m\u1eb7t t\u1ea1i doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c trao \u0111\u1ed5i gi\u1eefa c\u00e1c sinh vi\u00ean v\u00e0 gi\u1ea3ng vi\u00ean h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u00ecnh c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c linh ho\u1ea1t th\u1ef1c hi\u1ec7n qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn: email, video conference v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u1ec7 th\u1ed1ng h\u1ecdc t\u1eadp tr\u1ef1c tuy\u1ebfn mLearning ho\u00e0n to\u00e0n m\u1edbi c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen.<\/p>\n

Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n khi tham gia Th\u1ef1c t\u1eadp T\u1ed1t nghi\u1ec7p trong giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, sinh vi\u00ean Nguy\u1ec5n Tr\u1ecdng Th\u1ee9c \u2013 ng\u01b0\u1eddi \u0111\u00e3 xu\u1ea5t s\u1eafc l\u1ecdt v\u00e0o Top 10 Cu\u1ed9c thi Young Marketers m\u00f9a 8 do Brands Vietnam v\u00e0 Advertising Vietnam t\u1ed5 ch\u1ee9c cho bi\u1ebft y\u00eau c\u1ea7u gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i do d\u1ecbch Covid l\u1ea7n n\u00e0y kh\u00f4ng th\u1ec3 l\u00e0m kh\u00f3 \u0111\u01b0\u1ee3c c\u00f4 v\u00e0 tr\u00f2. Th\u1ee9c v\u00e0 gi\u1ea3ng vi\u00ean h\u01b0\u1edbng d\u1eabn c\u1ee7a em – Ti\u1ebfn s\u0129 \u0110o\u00e0n Minh Ch\u00e2u – \u0111\u00e3 trao \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean v\u1ec1 c\u00f4ng vi\u1ec7c th\u1ef1c t\u1eadp v\u00e0 \u0111\u1ec1 t\u00e0i t\u1ed1t nghi\u1ec7p th\u00f4ng qua email v\u00e0 th\u1ea3o lu\u1eadn tr\u1ef1c ti\u1ebfp tr\u1ef1c tuy\u1ebfn. H\u01a1n th\u1ebf n\u1eefa, v\u1edbi \u0111am m\u00ea c\u1ee7a m\u00ecnh l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, khi th\u1ef1c t\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00f3 kh\u0103n m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u \u0111ang g\u1eb7p ph\u1ea3i do d\u1ecbch b\u1ec7nh, Th\u1ee9c \u0111\u00e3 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p ho\u00e0n to\u00e0n m\u1edbi cho m\u00ecnh: x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n cho kh\u00e1ch h\u00e0ng. Th\u1ee9c nh\u1eadn \u0111\u1ecbnh v\u1edbi l\u1ef1a ch\u1ecdn ngh\u1ec1 nghi\u1ec7p \u0111\u1eb7c th\u00f9 n\u00e0y, em s\u1ebd c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p v\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p lu\u00f4n trong t\u01b0 th\u1ebf s\u1eb5n s\u00e0ng \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi c\u1ea3 nh\u1eefng kh\u1ee7ng ho\u1ea3ng b\u1ea5t ng\u1edd x\u1ea3y \u0111\u1ebfn.<\/p>\n

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Ch\u00e2n dung Nguy\u1ec5n Tr\u1ecdng Th\u1ee9c \u2013 sinh vi\u00ean thu\u1ed9c top 10 cu\u1ed9c thi Young Marketers m\u00f9a 8<\/em><\/p>\n

Th\u1ee9c c\u0169ng chia s\u1ebb, doanh nghi\u1ec7p em th\u1ef1c t\u1eadp l\u1ea7n n\u00e0y \u0111\u00e3 tuy\u1ec3n d\u1ee5ng em l\u00e0m nh\u00e2n vi\u00ean ch\u00ednh th\u1ee9c tr\u01b0\u1edbc c\u1ea3 khi k\u1ef3 Th\u1ef1c t\u1eadp k\u1ebft th\u00fac. Th\u1ee9c \u0111\u00e3 l\u1ecdt v\u00e0o \u201cm\u1eaft xanh\u201d c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng sau khi em tham gia t\u1ed5 ch\u1ee9c m\u1ed9t trong nh\u1eefng s\u1ef1 ki\u1ec7n v\u00e0 cu\u1ed9c thi do th\u1ea7y v\u00e0 tr\u00f2 Ng\u00e0nh Marketing ch\u1ee7 tr\u00ec.<\/p>\n

Gi\u1ed1ng nh\u01b0 Th\u1ee9c, c\u00e1c sinh vi\u00ean Ng\u00e0nh Marketing tham gia b\u1ea3o v\u1ec7 Th\u1ef1c t\u1eadp T\u1ed1t nghi\u1ec7p l\u1ea7n n\u00e0y \u0111\u1ec1u b\u01b0\u1edbc v\u00e0o bu\u1ed5i B\u1ea3o v\u1ec7 trong t\u00e2m th\u1ebf h\u1ed3i h\u1ed9p nh\u01b0ng \u0111\u1ea7y t\u1ef1 tin. V\u1edbi kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf c\u00f3 \u0111\u01b0\u1ee3c l\u1ea7n n\u00e0y, nh\u1eefng sinh vi\u00ean \u0111\u1ee9ng tr\u01b0\u1edbc H\u1ed9i \u0111\u1ed3ng T\u1ed1t nghi\u1ec7p ng\u00e0y h\u00f4m nay \u0111\u00e3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi ch\u00ednh c\u00e1c em c\u1ee7a v\u00e0i th\u00e1ng tr\u01b0\u1edbc: s\u1eb5n s\u00e0ng cho h\u00e0nh trang c\u1ee7a m\u1ed9t ng\u01b0\u1eddi Marketer th\u1ef1c th\u1ee5 \u0111ang ch\u1edd ph\u00eda tr\u01b0\u1edbc.<\/p>\n

Ng\u01b0\u01a1\u0300i vi\u00ea\u0301t: <\/em>Linh Ph\u1ea1m<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t trong nh\u1eefng h\u1ecdc ph\u1ea7n quan tro\u0323ng nh\u1ea5t trong ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i H\u1ecdc Hoa Sen, L\u1ec5 B\u1ea3o v\u1ec7 Kh\u00f3a lu\u1eadn v\u00e0 Th\u1ef1c t\u1eadp T\u1ed1t nghi\u1ec7p H\u1ecdc K\u1ef3 19.2A m\u1ed9t l\u1ea7n n\u1eefa di\u1ec5n ra v\u00e0o ng\u00e0y 15 th\u00e1ng 7 n\u0103m 2020 v\u1eeba qua t\u1ea1i C\u01a1 s\u1edf Quang Trung 1 c\u1ee7a Tr\u01b0\u1eddng.                        Ban H\u1ed9i \u0111\u1ed3ng v\u00e0 sinh vi\u00ean c\u00f9ng nhau ch\u1ee5p h\u00ecnh tr\u01b0\u1edbc bu\u1ed5i l\u1ec5 b\u1ea3o v\u1ec7 L\u1ec5 B\u1ea3o v\u1ec7 Kh\u00f3a lu\u1eadn v\u00e0 Th\u1ef1c t\u1eadp T\u1ed1t nghi\u1ec7p l\u1ea7n n\u00e0y kh\u00e9p l\u1ea1i qu\u00e1 tr\u00ecnh n\u1ed7…<\/p>\n","protected":false},"author":1,"featured_media":327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/posts\/322"}],"collection":[{"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":2,"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/posts\/322\/revisions\/359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/media\/327"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pertoo.com\/ktqt\/wp-json\/wp\/v2\/tags?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}