Industry code: 7340115
Industry introduction:
Rapid changes in the field of technology and communication require an update and new approach in training programs to bring to the market human resources in the field of PR that are well-trained and have good mindset. Creativity and innovation and the ability to quickly adapt to changes of the times.
Program advantages
The program is designed according to the integrated communication trend of the digital age, combining foundational knowledge of social sciences, business, marketing and specialized knowledge of PR in the rapidly changing context of communication multimedia
A team of lecturers with diverse expertise and rich experience in the fields of communication, advertising, marketing, strategic consulting…
Focus on experiential and practical internship activities with modern facilities
Opportunity to expand learning and experience into other nearby fields such as management and media product production… through existing training programs at Hoa Sen University; Opportunity to connect with future colleagues and partners while still studying at school
Educational philosophy of innovation, respect for differences
Study program
The program is designed to update the development trend of public relations (PR) activities in the digital era with a team of highly qualified lecturers with practical experience;
Providing core knowledge and skills for integrated PR activities: society, culture, arts, media, business; strategic planning and content development skills; creative skills and media product production; knowledge of integrated communications, press relations, government, crisis management…;
Training and practicing skills in planning and managing media projects and event organization
Opportunity to practice with real projects in cooperation with businesses
Typical subjects:
Overview of communication;
Overview of Business & Administration;
Strategic planning of public relations;
Integrated communication management;
Sponsorship and event management;
Media crisis management;
Brand management;
News & reportage production;
Electronic Marketing;
Public speaking skills;
Write comments and debate
Career opportunities
In charge of communication activities at businesses, state agencies, and non-governmental organizations;
Work at a media consulting company or media organization (television, radio, press…);
Public relations management for famous individuals or independent projects;
Research and teaching in the field of communication;
Independent consulting;
Open a media consulting company.
