{"id":33,"date":"2024-04-08T15:00:03","date_gmt":"2024-04-08T08:00:03","guid":{"rendered":"https:\/\/pertoo.com\/mktt\/?post_type=education&#038;p=33"},"modified":"2024-06-05T00:17:55","modified_gmt":"2024-06-04T17:17:55","slug":"marketing","status":"publish","type":"education","link":"https:\/\/pertoo.com\/mktt\/education\/marketing\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh Marketing"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-e7dbcbb920c25018fb3222d463216dbd\">M\u00e3 ng\u00e0nh: 7340115 <\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8cc69208b4ab36d1d2cbd0e8dae969b5\">T\u1ed5 h\u1ee3p m\u00f4n x\u00e9t tuy\u1ec3n: A00, A01, D01\/D03, D09 <\/h3>\n<\/blockquote>\n\n\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"vc-article--library position-relative\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-7 col-xxl-7\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vc-article__wrap d-flex align-items-center\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"youtube-player\" data-id=\"9T2UZuFT-Ww\"><\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-5 col-xxl-5\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vc-article__content\">\r\n\t\t\t\t\t\t\t\t<p><strong>NG\u00c0NH MARKETING &#8211; T\u1ea4M B\u1eb0NG VISA QU\u1ed0C T\u1ebe<\/strong><\/p>\n<p>T\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Marketing \u0111\u00e3 \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh ACBSP (Hoa K\u1ef3). C\u00e1c m\u00f4n chuy\u00ean ng\u00e0nh gi\u1ea3ng d\u1ea1y theo h\u00ecnh th\u1ee9c Anh &#8211; Vi\u1ec7t, t\u00e0i li\u1ec7u li\u00ean t\u1ee5c c\u1eadp nh\u1eadt t\u1eeb c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc danh ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf v\u00e0 kh\u1ea3 n\u0103ng giao ti\u1ebfp ngo\u1ea1i ng\u1eef t\u1ed1t.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-fb8b32d1b1fe6c5e6c73ed82874c1d27\">Gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf ng\u00e0y c\u00e0ng tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng b\u1edfi s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, nhi\u1ec1u h\u00ecnh th\u1ee9c kinh doanh c\u0169ng nh\u01b0 s\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia. \u0110\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh, \u0111\u1ee9ng v\u1eefng v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Marketing ch\u00ednh l\u00e0 &#8220;ch\u00eca kh\u00f3a&#8221; h\u1eefu hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p d\u1ec5 d\u00e0ng gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 ng\u00e0nh ngh\u1ec1 c\u1ea7n ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00f4 c\u00f9ng l\u1edbn hi\u1ec7n nay.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Ch\u01b0\u01a1ng tr\u00ecnh Marketing t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e0o t\u1ea1o ng\u01b0\u1eddi h\u1ecdc c\u00e1c ki\u1ebfn th\u1ee9c t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn chuy\u00ean s\u00e2u v\u1ec1 nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng bao g\u1ed3m: nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong doanh nghi\u1ec7p. Song song \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c trau d\u1ed3i k\u1ef9 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, ng\u00e0nh Marketing c\u1ee7a HSU l\u00e0 ng\u00e0nh \u0111\u00e0o t\u1ea1o b\u1eadc \u0111\u1ea1i h\u1ecdc \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam ch\u00ednh th\u1ee9c\u00a0\u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh ACBSP\u00a0\u2013 H\u1ed9i \u0111\u1ed3ng Ki\u1ec3m \u0111\u1ecbnh c\u00e1c Tr\u01b0\u1eddng v\u00e0 Ch\u01b0\u01a1ng tr\u00ecnh \u0110\u00e0o t\u1ea1o v\u1ec1 Kinh doanh (Hoa K\u1ef3). Ch\u01b0\u01a1ng tr\u00ecnh x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n Marketing c\u1ee7a m\u1ed9t s\u1ed1 tr\u01b0\u1eddng kinh doanh n\u1ed5i ti\u1ebfng nh\u01b0 McCombs School of Business, The University of Texas at Austin. Ch\u00fa tr\u1ecdng kh\u1ea3 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 \u1ee9ng d\u1ee5ng ki\u1ebfn th\u1ee9c Marketing v\u00e0o th\u1ef1c t\u1ebf. Sinh vi\u00ean tham gia 2 \u0111\u1ee3t th\u1ef1c t\u1eadp t\u1ea1i doanh nghi\u1ec7p v\u00e0 nhi\u1ec1u \u0111\u1ec1 t\u00e0i, \u0111\u1ec1 \u00e1n Marketing trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ecdc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-1605329b55b3822526ea74ca389139bd\">N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n<p>Sinh vi\u00ean \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 h\u01b0\u1edbng d\u1eabn theo nh\u1eefng t\u00e0i li\u1ec7u chuy\u00ean m\u00f4n m\u1edbi nh\u1ea5t, \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng th\u00e0nh qu\u1ea3 nghi\u00ean c\u1ee9u v\u1ec1 k\u1ef9 thu\u1eadt, ngh\u1ec7 thu\u1eadt Marketing tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ed3ng th\u1eddi, ch\u01b0\u01a1ng tr\u00ecnh mang t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 t\u01b0\u01a1ng t\u00e1c cao th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n, gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng h\u1eefu d\u1ee5ng trong c\u00f4ng vi\u1ec7c sau n\u00e0y. <\/p>\n\n\n\n<p>Cung c\u1ea5p cho sinh vi\u00ean c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eadn d\u1ee5ng linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn: Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c Marketing; Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng v\u00e0 k\u00eanh Marketing; Truy\u1ec1n th\u00f4ng &#8211; Qu\u1ea3ng c\u00e1o; Ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0 k\u1ef9 n\u0103ng giao ti\u1ebfp, l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u00e0m ph\u00e1n \u2013 th\u01b0\u01a1ng l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>Trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng x\u00e3 h\u1ed9i c\u01a1 b\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi chuy\u00ean ng\u00e0nh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m; kh\u1ea3 n\u0103ng giao ti\u1ebfp ti\u1ebfng Anh trong c\u00f4ng vi\u1ec7c, h\u1ecdc t\u1eadp v\u00e0 nghi\u00ean c\u1ee9u. T\u00edch l\u0169y kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n th\u00f4ng qua c\u00e1c \u0111\u1ee3t th\u1ef1c t\u1eadp to\u00e0n th\u1eddi gian t\u1ea1i doanh nghi\u1ec7p, c\u00e1c \u0111\u1ec1 \u00e1n v\u00e0 c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-43449f86ab8175855ec92cc7b7ac5465\">C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/h2>\n\n\n\n<p>Sinh vi\u00ean t\u1ed1t nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c: Qu\u1ea3n tr\u1ecb nh\u00e3n hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m; Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng; Nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb; Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi; Qu\u1ea3ng c\u00e1o \u2013 Qu\u1ea3n tr\u1ecb khuy\u1ebfn m\u00e3i; Quan h\u1ec7 c\u00f4ng ch\u00fang; Qu\u1ea3n tr\u1ecb mua s\u1eafm; Qu\u1ea3n tr\u1ecb b\u00e1n l\u1ebb; Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng. C\u00e1c c\u00f4ng ty ti\u00eau bi\u1ec3u sinh vi\u00ean \u0111\u00e3 th\u1ef1c t\u1eadp ho\u1eb7c \u0111i l\u00e0m:<\/p>\n\n\n\n<ul>\n<li>C\u00f4ng ty Li\u00ean doanh Xi m\u0103ng Holcim Vi\u1ec7t Nam;<\/li>\n\n\n\n<li>Ng\u00e2n h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i c\u1ed5 ph\u1ea7n K\u1ef9 Th\u01b0\u01a1ng Vi\u1ec7t Nam (Techcombank);<\/li>\n\n\n\n<li>Ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i c\u1ed5 ph\u1ea7n Ngo\u1ea1i th\u01b0\u01a1ng Vi\u1ec7t Nam (Vietcombank);<\/li>\n\n\n\n<li>C\u00f4ng ty ti\u1ebfp th\u1ecb s\u1ed1 Emerald;<\/li>\n\n\n\n<li>C\u00f4ng ty TNHH Qu\u1ed1c t\u1ebf Unilever Vi\u1ec7t Nam (Unilever);<\/li>\n\n\n\n<li>C\u00f4ng ty C\u1ed5 ph\u1ea7n Xi m\u0103ng H\u00e0 Ti\u00ean;<\/li>\n\n\n\n<li>C\u00f4ng ty TNHH Nestl\u00e9 Vi\u1ec7t Nam (Nestle);<\/li>\n\n\n\n<li>Suntory PepsiCo Vi\u1ec7t Nam;<\/li>\n\n\n\n<li>Mercedes-Benz Vi\u1ec7t Nam.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e3 ng\u00e0nh: 7340115 T\u1ed5 h\u1ee3p m\u00f4n x\u00e9t tuy\u1ec3n: A00, A01, D01\/D03, D09 Gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh Th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf ng\u00e0y c\u00e0ng tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng b\u1edfi s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, nhi\u1ec1u h\u00ecnh th\u1ee9c kinh doanh c\u0169ng nh\u01b0 s\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia. \u0110\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh, \u0111\u1ee9ng v\u1eefng v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Marketing ch\u00ednh l\u00e0 &#8220;ch\u00eca kh\u00f3a&#8221; h\u1eefu hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p d\u1ec5 d\u00e0ng gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 ng\u00e0nh ngh\u1ec1 c\u1ea7n ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00f4 c\u00f9ng l\u1edbn hi\u1ec7n nay. Ch\u01b0\u01a1ng&#8230;<\/p>\n","protected":false},"author":38,"featured_media":1076,"menu_order":0,"template":"","meta":[],"education_cat":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/education\/33"}],"collection":[{"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":58,"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/education\/33\/revisions"}],"predecessor-version":[{"id":765,"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/education\/33\/revisions\/765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/pertoo.com\/mktt\/wp-json\/wp\/v2\/education_cat?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}