The Master of Business Administration (MBA) program: Marketing’s Orientation at Hoa Sen University is meticulously crafted to offer a streamlined and highly applicable learning experience. Our faculty comprises seasoned educators with profound pedagogical expertise, practical experience, and a deep understanding of marketing and communications.
This program stands out for its comprehensive coverage of theoretical knowledge in marketing, particularly in the context of the digital age. Moreover, it emphasizes real-world experiences, enabling students to apply management skills and tools effectively while honing their abilities to develop and execute robust brand strategies.
Master of Business Administration (MBA)
Business administration’s Orientation
1. Training objectives and learning outcomes
1.1 Training objectives
The Master of Business Administration program at Hoa Sen University is oriented toward the Applied Master program. The aims are to assist students in completing, updating, and improving their industry and specialized knowledge, strengthening interdisciplinary knowledge, having in-depth knowledge of business administration and applying that knowledge to professional practice, and having the capacity to work independently, think creatively, and identify and resolve corporate governance issues. Additionally, the program provides students with self-study techniques and inspires them to learn for life.
1.2 Learning Outcomes
Students who complete the Master of Business Administration (MBA) degree at Hoa Sen University acquire the following competencies:
Professional capacity
- PLO 1. Applying general and industry-based knowledge in the field of business
- PLO 2. Analyzing problems in business situations
- PLO 3. Evaluating the practice of business management and operations based on the application of specialized knowledge
- PLO 4. Planning a business plan for the company based on industry-based knowledge of corporate governance
Professional skills:
- PLO 5 Applying professional skills to business activities
- PLO 6: Developing an effective team working environment
- PLO 7: Supporting business activities by applying information technology
Level of Autonomy and responsibility:
- PLO 8. Applying with professional ethical standards in organizations
- PLO 9: Developing lifelong learning abilities
1.3 Employment opportunity
The following positions are available to graduates:
- Senior management professionals work in state management agencies, non-business divisions, or state administrative agencies and oversee a variety of professional sectors.
- Employees working in management or research jobs.
- Key employees in businesses, firms, and organizations operating both domestically and internationally.
- Establish a freelance business.
- University lecturers receive business and management training.
- A management and business consultant for businesses;
2. The curriculum duration
The duration of the curriculum is 18 months (1.5 years). However, depending on the individual circumstances of the student, the time spent studying up until the successful defense of the thesis might last up to 36 months (3 years).
3. Requisite knowledge: 60 credits.
4. Enrollment candidate
Applicants must meet the following prerequisites to be considered for admission to the business administration program at Hoa Sen University:
- Graduated from an educational institution recognized by the Ministry of Education and Training majoring in business administration, logistics, public economic management, marketing management, or other fields related to economics.
- Candidates with a university degree in a major other than the majors mentioned above must study and take additional exams according to the decision of the Ministry of Education and Training before the school issues an exam report.
- Applicants with majors in economics and other majors other than business administration must have at least 2 years of work experience by the time of application. The admissions committee considers the type of graduation to make a decision if seniority is lower.
- Have a clear background.
- Healthy enough to participate in the study.
- Submit all necessary documents on time and completely according to the school’s instructions.
5. Training process, requirement for graduation
Training in accordance with the Postgraduate Education Regulation 2075/QD-ĐHHS, which the President of Hoa Sen University signed on October 12, 2021.
Graduates with an MBA from Hoa Sen University must fulfill the following criteria:
- Completion of the training program and a training program GPA of 5,5 or above overall (out of a possible 10).
- Submit the thesis after signing confirmation from the instructor.
- There are remarks from independent reviewers.
- In accordance with the regulations on master training issued by the Ministry of Education and Training, the committee’s chairman and supervisor certify that the thesis has been edited in accordance with the committee’s conclusion and enclose a copy of the conclusion of the thesis review committee and the reviewers’ comments for training institutions to use as reference materials at libraries and archives.
- The Board considers a Thesis score of 5,5 or higher to be satisfactory.
- Have a Business Report grade of at least 5,5.
- Publicize the full text of the thesis on the University’s website;
A minimum of 4 out of 6 on the 6-level foreign language competency framework for Vietnam, or an equivalent level, is required to meet the foreign language standards (Appendix I of Regulation 2075/QD-ĐHHS).
6. Grading criteria
| Academic grade | 10-point | Letter grade | 4-point | Grading |
| Pass* | 8,5 – 10 | A | 4 | Excellent |
| 7,0 – 8,4 | B | 3 | Good | |
| 5,5 – 6,9 | C | 2 | Fairly good | |
| Fail | 4,0 – 5,4 | D | 1 | Average |
| Below 4,0 | F | 0 | Fail |
Note: (*) Based on training regulations, students achieve cumulative results when their cumulative score is C or higher and the final assessment component score is 4.0 or higher
7. Content of Curriculum
| No. | Vietnamese name of subject | English name of subject |
|---|---|---|
| General knowledge: | ||
| 1 | Triết học | Philosophy |
| Foundational knowledge – Compulsory courses: | ||
| 2 | Chiến lược quản trị nguồn nhân lực & Hành vi tổ chức | HRM Strategy & Organizational Behavior |
| 3 | Lãnh đạo và chiến lược chuyển đổi số | Leadership and Digital Transformation Strategy |
| Required elective courses | ||
| 4 | Chiến lược thương hiệu | Brand Strategy |
| 5 | Truyền thông Marketing xã hội và Kỹ thuật số | Social media and Digital Marketing |
| Specialized knowledge – Compulsory courses: | ||
| 6 | Khởi nghiệp và đổi mới sáng tạo | Entrepreneurship and Innovation |
| 7 | Phân tích quyết định & đàm phán | Decision and Negotiation Analysis |
| 8 | Phương pháp nghiên cứu khoa học | Research Methods |
| 9 | Báo cáo chuyên đề | Business Report |
| Specialized knowledge – Required elective courses | ||
| 10 | Quản trị khủng hoảng truyền thông | Risk Communication Management |
| 11 | Marketing và bán hàng hiện đại | Marketing and Modern Selling |
| 12 | Chiến lược Marketing trong thời đại chuyển đổi | Marketing Strategy in Transformation Era |
| 13 | Ứng dụng Blockchain trong kinh doanh | Applying Blockchain on Business |
| Graduation | ||
| 14 | Thực tập tốt nghiệp | Internship |
| 15 | Luận văn tốt nghiệp | MBA Thesis |
