{"id":766,"date":"2021-11-23T04:38:57","date_gmt":"2021-11-23T04:38:57","guid":{"rendered":"https:\/\/hoasen.pertoo.com\/saudaihoc\/?post_type=education&p=766"},"modified":"2024-03-15T10:50:30","modified_gmt":"2024-03-15T10:50:30","slug":"mba-quan-tri-marketing","status":"publish","type":"education","link":"https:\/\/pertoo.com\/saudaihoc\/education\/mba-quan-tri-marketing\/","title":{"rendered":"MBA – Qu\u1ea3n Tr\u1ecb Marketing"},"content":{"rendered":"\n

Ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh (MBA) – h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tinh g\u1ecdn v\u00e0 mang t\u00ednh \u1ee9ng d\u1ee5ng v\u1edbi \u0110\u1ed9i ng\u0169 Gi\u1ea3ng vi\u00ean d\u00e0y d\u1eb7n kinh nghi\u1ec7m s\u01b0 ph\u1ea1m v\u00e0 th\u1ef1c t\u1ebf c\u00f9ng c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c marketing v\u00e0 truy\u1ec1n th\u00f4ng. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 marketing trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, m\u00e0 c\u00f2n \u0111em \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c chi\u1ebfn, gi\u00fap h\u1ecdc vi\u00ean c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n

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M\u1ee5c l\u1ee5c<\/p>\nToggle<\/span>
Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) <\/a>
H\u01b0\u1edbng ng\u00e0nh: MBA – Qu\u1ea3n tr\u1ecb Marketing <\/a>
1. M\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o, chu\u1ea9n \u0111\u1ea7u ra: <\/a><\/li>
2. Th\u1eddi gian \u0111\u00e0o t\u1ea1o: <\/a><\/li>
3. Kh\u1ed1i l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c to\u00e0n kh\u00f3a: 60 t\u00edn ch\u1ec9<\/a><\/li>
4. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n sinh<\/a><\/li>
5. Quy tr\u00ecnh \u0111\u00e0o t\u1ea1o, \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nghi\u1ec7p:<\/a><\/li>
6. Thang \u0111i\u1ec3m<\/a><\/li>
7. Danh s\u00e1ch m\u00f4n h\u1ecdc:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n
<\/span>Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) <\/span><\/h1>\n\n\n\n
<\/span>H\u01b0\u1edbng ng\u00e0nh: MBA – Qu\u1ea3n tr\u1ecb Marketing <\/span><\/h2>\n\n\n\n
<\/span>1. M\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o, chu\u1ea9n \u0111\u1ea7u ra: <\/strong><\/span><\/h3>\n\n\n\n
1.1. M\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o: <\/strong><\/p>\n\n\n\n
Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo \u0111\u1ecbnh h\u01b0\u1edbng Th\u1ea1c s\u0129 \u1ee9ng d\u1ee5ng<\/em><\/strong>. Ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m gi\u00fap h\u1ecdc vi\u00ean b\u1ed5 sung, c\u1eadp nh\u1eadt v\u00e0 n\u00e2ng cao ki\u1ebfn th\u1ee9c ng\u00e0nh, chuy\u00ean ng\u00e0nh; t\u0103ng c\u01b0\u1eddng ki\u1ebfn th\u1ee9c li\u00ean ng\u00e0nh; c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n ngh\u1ec1 nghi\u1ec7p; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 n\u0103ng l\u1ef1c ph\u00e1t hi\u1ec7n, gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. Ch\u01b0\u01a1ng tr\u00ecnh c\u0169ng trang b\u1ecb cho h\u1ecdc vi\u00ean ph\u01b0\u01a1ng ph\u00e1p t\u1ef1 h\u1ecdc v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho h\u1ecdc vi\u00ean h\u1ecdc h\u1ecfi su\u1ed1t \u0111\u1eddi.<\/p>\n\n\n\n
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1.2 Chu\u1ea9n \u0111\u1ea7u ra<\/em><\/strong><\/p>\n\n\n\n
T\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, h\u1ecdc vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 th\u00e1i \u0111\u1ed9 sau:<\/p>\n\n\n\n
Ki\u1ebfn th\u1ee9c<\/u><\/em><\/strong>:<\/p>\n\n\n\n
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PLO 1. \u00c1p d\u1ee5ng \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c chung v\u00e0 c\u01a1 s\u1edf ng\u00e0nh trong l\u0129nh v\u1ef1c kinh doanh<\/li>\n\n\n\n
PLO 2. Ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 trong c\u00e1c t\u00ecnh hu\u1ed1ng kinh doanh<\/li>\n\n\n\n
PLO 3. \u0110\u00e1nh gi\u00e1 th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd \u0111i\u1ec1u h\u00e0nh c\u1ee7a doanh nghi\u1ec7p d\u1ef1a v\u00e0o vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh <\/li>\n\n\n\n
PLO 4. L\u1eadp \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch kinh doanh cho c\u00f4ng ty d\u1ef1a v\u00e0o ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf ng\u00e0nh v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/li>\n<\/ul>\n\n\n\n
K\u1ef9 n\u0103ng:<\/u><\/em><\/strong><\/p>\n\n\n\n
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PLO 5 V\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n v\u00e0o trong ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/li>\n\n\n\n
PLO 6: X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nh\u00f3m hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n
PLO 7: \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/li>\n<\/ul>\n\n\n\n
N\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7 v\u00e0 tr\u00e1ch nhi\u1ec7m:<\/u><\/em><\/strong><\/p>\n\n\n\n
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PLO 8. Tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u1ec1 ngh\u1ec1 nghi\u1ec7p trong c\u00e1c t\u1ed5 ch\u1ee9c<\/li>\n\n\n\n
PLO 9: Ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng h\u1ecdc t\u1eadp su\u1ed1t \u0111\u1eddi<\/li>\n<\/ul>\n\n\n\n
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1.3 V\u1ecb tr\u00ed vi\u1ec7c l\u00e0m sau t\u1ed1t nghi\u1ec7p<\/em><\/strong><\/p>\n\n\n\n
H\u1ecdc vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh (MBA) c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00e1c v\u1ecb tr\u00ed:<\/p>\n\n\n\n
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Chuy\u00ean gia cao c\u1ea5p qu\u1ea3n l\u00fd \u0111i\u1ec1u h\u00e0nh m\u1ed9t s\u1ed1 m\u1ea3ng chuy\u00ean m\u00f4n, c\u00f4ng t\u00e1c \u1edf c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc, c\u00e1c \u0111\u01a1n v\u1ecb s\u1ef1 nghi\u1ec7p, ho\u1eb7c c\u00e1c c\u01a1 quan h\u00e0nh ch\u00ednh nh\u00e0 n\u01b0\u1edbc.<\/li>\n\n\n\n
Nghi\u00ean c\u1ee9u vi\u00ean ho\u1eb7c \u1edf v\u1ecb tr\u00ed qu\u1ea3n l\u00fd trong c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u.<\/li>\n\n\n\n
C\u00e1n b\u1ed9 ch\u1ee7 ch\u1ed1t trong c\u00e1c doanh nghi\u1ec7p, c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n kinh doanh trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/li>\n\n\n\n
Kh\u1edfi nghi\u1ec7p kinh doanh \u0111\u1ed9c l\u1eadp.<\/li>\n\n\n\n
Gi\u1ea3ng vi\u00ean trong c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e0o t\u1ea1o v\u1ec1 l\u0129nh v\u1ef1c kinh doanh v\u00e0 qu\u1ea3n l\u00fd.<\/li>\n\n\n\n
Chuy\u00ean gia t\u01b0 v\u1ea5n v\u1ec1 qu\u1ea3n tr\u1ecb, kinh doanh trong c\u00e1c doanh nghi\u1ec7p;<\/li>\n<\/ul>\n\n\n\n
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<\/span>2. Th\u1eddi gian \u0111\u00e0o t\u1ea1o<\/strong>: <\/span><\/h3>\n\n\n\n
Th\u1eddi gian \u0111\u00e0o t\u1ea1o to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 18 th\u00e1ng (1.5 n\u0103m)<\/strong>. T\u00f9y \u0111i\u1ec1u ki\u1ec7n c\u00e1 nh\u00e2n c\u1ee7a h\u1ecdc vi\u00ean, th\u1eddi gian theo h\u1ecdc \u0111\u1ebfn khi b\u1ea3o v\u1ec7 th\u00e0nh c\u00f4ng lu\u1eadn v\u0103n c\u00f3 th\u1ec3 t\u1ed1i \u0111a 36 th\u00e1ng (3.0 n\u0103m). <\/p>\n\n\n\n
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<\/span><\/a>3. Kh\u1ed1i l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c to\u00e0n kh\u00f3a:<\/em> <\/strong>60 t\u00edn ch\u1ec9<\/span><\/h3>\n\n\n\n<\/div>\n\n\n\n
<\/span><\/a>4. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n sinh<\/strong><\/span><\/h3>\n\n\n\n
Ng\u01b0\u1eddi d\u1ef1 tuy\u1ec3n v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen c\u1ea7n th\u1ecfa c\u00e1c \u0111i\u1ec1u ki\u1ec7n t\u1ed1i thi\u1ec3u sau:<\/p>\n\n\n\n
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\u0110\u00e3 t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh, Ng\u00e0nh Logistics, Ng\u00e0nh Qu\u1ea3n l\u00fd kinh t\u1ebf c\u00f4ng, Qu\u1ea3n tr\u1ecb Marketing v\u00e0\/ho\u1eb7c c\u00e1c ng\u00e0nh kh\u00e1c thu\u1ed9c nh\u00f3m ng\u00e0nh kinh t\u1ebf t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, c\u00e1c c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o trong hay ngo\u00e0i n\u01b0\u1edbc \u0111\u01b0\u1ee3c B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o c\u00f4ng nh\u1eadn. Th\u00ed sinh c\u00f3 b\u1eb1ng t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc ng\u00e0nh kh\u00e1c v\u1edbi ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh v\u00e0 c\u00e1c ng\u00e0nh thu\u1ed9c kh\u1ed1i kinh t\u1ebf ph\u1ea3i h\u1ecdc v\u00e0 thi \u0111\u1ea1t y\u00eau c\u1ea7u c\u00e1c m\u00f4n b\u1ed5 sung ki\u1ebfn th\u1ee9c theo quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 GD & \u0110T tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m tr\u01b0\u1eddng ph\u00e1t gi\u1ea5y b\u00e1o thi.<\/li>\n\n\n\n
Ng\u01b0\u1eddi d\u1ef1 tuy\u1ec3n t\u1ed1t nghi\u1ec7p ng\u00e0nh kh\u00e1c v\u1edbi ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh & c\u00e1c ng\u00e0nh thu\u1ed9c kh\u1ed1i kinh t\u1ebf ph\u1ea3i c\u00f3 \u00edt nh\u1ea5t 02 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u00ednh \u0111\u1ebfn ng\u00e0y nh\u1eadp h\u1ecdc. N\u1ebfu th\u00e2m ni\u00ean c\u00f4ng t\u00e1c \u00edt h\u01a1n th\u00ec H\u1ed9i \u0111\u1ed3ng tuy\u1ec3n sinh xem x\u00e9t lo\u1ea1i t\u1ed1t nghi\u1ec7p \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh.<\/li>\n\n\n\n
C\u00f3 l\u00fd l\u1ecbch r\u00f5 r\u00e0ng.<\/li>\n\n\n\n
C\u00f3 \u0111\u1ee7 s\u1ee9c kh\u1ecfe h\u1ecdc t\u1eadp.<\/li>\n\n\n\n
N\u1ed9p h\u1ed3 s\u01a1 \u0111\u1ea7y \u0111\u1ee7, \u0111\u00fang th\u1eddi h\u1ea1n theo quy \u0111\u1ecbnh c\u1ee7a tr\u01b0\u1eddng<\/li>\n<\/ul>\n\n\n\n
>> \u0110H Hoa Sen tuy\u1ec3n sinh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) 2024 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb h\u1ecdc b\u1ed5ng l\u00ean \u0111\u1ebfn 2.5 T\u1ef6 \u0110\u1ed2NG<\/a><\/em><\/strong><\/p>\n\n\n\n
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<\/span>5. Quy tr\u00ecnh \u0111\u00e0o t\u1ea1o, \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nghi\u1ec7p<\/strong>:<\/span><\/h3>\n\n\n\n
\u0110\u00e0o t\u1ea1o theo Quy ch\u1ebf \u0110\u00e0o t\u1ea1o sau \u0111\u1ea1i h\u1ecdc 2075\/Q\u0110-\u0110HHS k\u00fd ng\u00e0y 12\/10\/2021 c\u1ee7a Hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen.<\/p>\n\n\n\n
H\u1ecdc vi\u00ean t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 MBA c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen ph\u1ea3i \u0111\u1ea1t c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n\n\n\n
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Ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, c\u00f3 \u0111i\u1ec3m trung b\u00ecnh chung c\u00e1c h\u1ecdc ph\u1ea7n trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ea1t t\u1eeb 5.5 tr\u1edf l\u00ean (theo thang \u0111i\u1ec3m 10). <\/li>\n\n\n\n
N\u1ed9p lu\u1eadn v\u0103n v\u00e0 c\u00f3 x\u00e1c nh\u1eadn c\u1ee7a ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn. <\/li>\n\n\n\n
C\u00f3 nh\u1eadn x\u00e9t c\u1ee7a c\u00e1c ph\u1ea3n bi\u1ec7n \u0111\u1ed9c l\u1eadp<\/li>\n\n\n\n
Ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn x\u00e1c nh\u1eadn lu\u1eadn v\u0103n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda theo k\u1ebft lu\u1eadn c\u1ee7a h\u1ed9i \u0111\u1ed3ng, \u0111\u00f3ng k\u00e8m b\u1ea3n sao k\u1ebft lu\u1eadn c\u1ee7a h\u1ed9i \u0111\u1ed3ng \u0111\u00e1nh gi\u00e1 lu\u1eadn v\u0103n v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a c\u00e1c ph\u1ea3n bi\u1ec7n cho c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng l\u00e0m t\u00e0i li\u1ec7u tham kh\u1ea3o t\u1ea1i th\u01b0 vi\u1ec7n v\u00e0 l\u01b0u tr\u1eef theo quy \u0111\u1ecbnh c\u1ee7a Quy ch\u1ebf \u0111\u00e0o t\u1ea1o th\u1ea1c s\u0129 do B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o ban h\u00e0nh.<\/li>\n\n\n\n
\u0110i\u1ec3m lu\u1eadn v\u0103n \u0111\u01b0\u1ee3c H\u1ed9i \u0111\u1ed3ng \u0111\u00e1nh gi\u00e1 \u0111\u1ea1t y\u00eau c\u1ea7u t\u1eeb 5.5 tr\u1edf l\u00ean.<\/li>\n\n\n\n
C\u00f3 \u0111i\u1ec3m B\u00e1o c\u00e1o chuy\u00ean \u0111\u1ec1 \u0111\u1ea1t t\u1eeb 5.5 tr\u1edf l\u00ean.<\/li>\n\n\n\n
C\u00f4ng b\u1ed1 c\u00f4ng khai to\u00e0n v\u0103n lu\u1eadn v\u0103n tr\u00ean website c\u1ee7a Tr\u01b0\u1eddng;<\/li>\n\n\n\n
\u0110\u1ea1t y\u00eau c\u1ea7u ngo\u1ea1i ng\u1eef: \u0111\u1ea1t tr\u00ecnh \u0111\u1ed9 ngo\u1ea1i ng\u1eef t\u1ed1i thi\u1ec3u ph\u1ea3i t\u1eeb b\u1eadc 4\/6 tr\u1edf l\u00ean theo khung n\u0103ng l\u1ef1c ngo\u1ea1i ng\u1eef 6 b\u1eadc d\u00f9ng cho Vi\u1ec7t Nam ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng (Ph\u1ee5 l\u1ee5c I Quy ch\u1ebf 2075\/Q\u0110-\u0110HHS)<\/li>\n<\/ul>\n\n\n\n
>> Quy \u0111\u1ed5i ch\u1ee9ng ch\u1ec9 ngo\u1ea1i ng\u1eef ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Th\u1ea1c s\u0129<\/a><\/strong> <\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/span>6. Thang \u0111i\u1ec3m<\/strong><\/span><\/h3>\n\n\n\n
Lo\u1ea1i<\/strong><\/td> \u0110i\u1ec3m s\u1ed1<\/strong><\/td> \u0110i\u1ec3m ch\u1eef<\/strong><\/td> \u0110i\u1ec3m h\u1ec7 4<\/strong><\/td> X\u1ebfp lo\u1ea1i<\/strong><\/td><\/tr>
\u0110\u1ea1t<\/strong> (*)<\/td> 8,5 – 10<\/td> A<\/td> 4<\/td> Gi\u1ecfi<\/td><\/tr>
7,0 – 8,4<\/td> B<\/td> 3<\/td> Kh\u00e1<\/td><\/tr>
5,5 – 6,9<\/td> C<\/td> 2<\/td> Trung b\u00ecnh<\/td><\/tr>
Kh\u00f4ng \u0111\u1ea1t<\/strong><\/td> 4,0 – 5,4<\/td> D<\/td> 1<\/td> Trung b\u00ecnh y\u1ebfu<\/td><\/tr>
D\u01b0\u1edbi 4,0<\/td> F<\/td> 0<\/td> K\u00e9m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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L\u01b0u \u00fd: (*) C\u0103n c\u1ee9 theo quy ch\u1ebf \u0111\u00e0o t\u1ea1o th\u1ea1c s\u0129, h\u1ecdc vi\u00ean \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u00edch l\u0169y h\u1ecdc ph\u1ea7n khi \u0111i\u1ec3m trung b\u00ecnh chung t\u00edch l\u0169y t\u1eeb lo\u1ea1i C tr\u1edf l\u00ean v\u00e0 \u0111i\u1ec3m th\u00e0nh ph\u1ea7n \u0111\u00e1nh gi\u00e1 cu\u1ed1i k\u1ef3 \u0111\u1ea1t t\u1eeb 4.0 tr\u1edf l\u00ean.<\/em><\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/span>7. Danh s\u00e1ch m\u00f4n h\u1ecdc:<\/strong><\/span><\/h3>\n\n\n\n
STT<\/th> T\u00caN M\u00d4N H\u1eccC TI\u1ebeNG VI\u1ec6T<\/th> T\u00caN M\u00d4N H\u1eccC TI\u1ebeNG ANH<\/th><\/tr><\/thead>
Ki\u1ebfn th\u1ee9c chung:<\/mark><\/strong><\/td><\/tr>
1<\/td> Tri\u1ebft h\u1ecdc<\/td> Philosophy<\/td><\/tr>
Ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf – H\u1ecdc ph\u1ea7n b\u1eaft bu\u1ed9c<\/mark><\/strong><\/td><\/tr>
2<\/td> Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c & H\u00e0nh vi t\u1ed5 ch\u1ee9c<\/td> HRM Strategy & Organizational Behavior<\/td><\/tr>
3<\/td> L\u00e3nh \u0111\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/td> Leadership and Digital Transformation Strategy<\/td><\/tr>
Ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf – H\u1ecdc ph\u1ea7n t\u1ef1 ch\u1ecdn theo h\u01b0\u1edbng ng\u00e0nh:<\/mark><\/strong><\/td><\/tr>
4<\/td> Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/td> Brand Strategy<\/td><\/tr>
5<\/td> Truy\u1ec1n th\u00f4ng Marketing x\u00e3 h\u1ed9i v\u00e0 K\u1ef9 thu\u1eadt s\u1ed1<\/td> Social media and Digital Marketing<\/td><\/tr>
Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh – H\u1ecdc ph\u1ea7n b\u1eaft bu\u1ed9c:<\/strong><\/mark><\/td><\/tr>
6<\/td> Kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/td> Entrepreneurship and Innovation<\/td><\/tr>
7<\/td> Ph\u00e2n t\u00edch quy\u1ebft \u0111\u1ecbnh & \u0111\u00e0m ph\u00e1n<\/td> Decision and Negotiation Analysis<\/td><\/tr>
8<\/td> Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u khoa h\u1ecdc<\/td> Research Methods<\/td><\/tr>
9<\/td> B\u00e1o c\u00e1o chuy\u00ean \u0111\u1ec1<\/td> Business Report<\/td><\/tr>
Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh – H\u1ecdc ph\u1ea7n t\u1ef1 ch\u1ecdn theo h\u01b0\u1edbng ng\u00e0nh:<\/mark><\/strong><\/td><\/tr>
10<\/td> Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/td> Risk Communication Management<\/td><\/tr>
11<\/td> Marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i<\/td> Marketing and Modern Selling<\/td><\/tr>
12<\/td> Chi\u1ebfn l\u01b0\u1ee3c Marketing trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i<\/td> Marketing Strategy in Transformation Era<\/td><\/tr>
13<\/td> \u1ee8ng d\u1ee5ng Blockchain trong kinh doanh<\/td> Applying Blockchain on Business<\/td><\/tr>
T\u1ed1t nghi\u1ec7p<\/mark><\/strong><\/td><\/tr>
14<\/td> Th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p<\/td> Internship<\/td><\/tr>
15<\/td> Lu\u1eadn v\u0103n t\u1ed1t nghi\u1ec7p<\/td> MBA Thesis<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"
Ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh (MBA) – h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tinh g\u1ecdn v\u00e0 mang t\u00ednh \u1ee9ng d\u1ee5ng v\u1edbi \u0110\u1ed9i ng\u0169 Gi\u1ea3ng vi\u00ean d\u00e0y d\u1eb7n kinh nghi\u1ec7m s\u01b0 ph\u1ea1m v\u00e0 th\u1ef1c t\u1ebf c\u00f9ng c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c marketing v\u00e0 truy\u1ec1n th\u00f4ng. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 marketing trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, m\u00e0 c\u00f2n \u0111em \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c chi\u1ebfn, gi\u00fap h\u1ecdc vi\u00ean c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb,…<\/p>\n","protected":false},"author":1,"featured_media":810,"menu_order":0,"template":"","meta":[],"education_cat":[60],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/education\/766"}],"collection":[{"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":18,"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/education\/766\/revisions"}],"predecessor-version":[{"id":3227,"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/education\/766\/revisions\/3227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/pertoo.com\/saudaihoc\/wp-json\/wp\/v2\/education_cat?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}