Sách ngoại văn Author: Rouxelle de Villiers Edition Statement: 1st Edition Publisher:  Springer Nature, 2022 Description: This book enables readers to develop their own creative thinking and their teams’ creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.  This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the...

Sách ngoại văn Author: Paul Krugman, Maurice Obstfeld, Marc Melitz Edition Statement: 12th Global Edition Publisher:  Pearson, 2022 Description: A balanced approach to theory and policy applications International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to trade theory is followed by detailed coverage of policy applications. With this new 11th Edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics texts. Source: Amazon

Sách ngoại văn Author: Bruno Gordon Full title: Bartending for Beginners: A Beginner’s Guide to the Basics of Bartending Which Will Quickly Teach You to Mix Cocktails and Perform Bar Tricks Like a Pro (Recipes, Terminology, Techniques and More) Publisher:  Independently published, 2022 In this book you can expect to learn about: -Bartending terminology -Tools of the trade -Making all the popular drinks which folks love to order -And much more! Whether you just want to impress your friends or family or go into bartending as your career, you want to go in with the proper knowledge either way since the quality...

Sách ngoại văn Author: Regina M. Luttrell, Luke W. Capizzo Edition Statement: 1st Edition Publisher:  SAGE Publications, 2018 Description: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model―Paid media, Earned media, Social media,...

Sách ngoại văn Author: Charles Bladen, James Kennell, Emma Abson, Nick Wilde Edition Statement: 3rd Edition Publisher:  Routledge, 2023 Description: Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: Every...

Sách ngoại văn Author: Simon Kingsnorth Edition Statement: 3rd Edition Publisher:  Kogan Page, 2022 Description: Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing...