Sách ngoại văn

Author:  Aicher, Thomas J. and Newland, Brianna L. and Paule-Koba, Amanda L.

Edition Statement: 2nd edition

Publisher:  Jones and Bartlett Publishers, Inc

Synopsis:

Sport Facility and Event Management provides readers with a working knowledge of how to manage sport facilities and how to plan, manage, implement, and evaluate sport events. The text integrates timely theoretical insights with real-world practicality and application, affording readers a strong foundation in facility and event management. The authors focus on a broad range of facilities and events, from community recreation facilities to large venues, reflecting the diversity of the industry.

Table of contents

• Chapter  1  Introduction and History
• Chapter  2  Project Management and Event Planning
• Chapter  3  Facility Design and Construction
• Chapter  4  Risk Management
• Chapter  5  Finance and Budgeting
• Chapter  6  Bidding and Planning for Different Events
• Chapter  7  Designing the Event Experience
• Chapter  8  Marketing the Facility and Events
• Chapter  9  Consumer Behavior
• Chapter  10  Managing People in Facilities and Events
• Chapter  11  Customer Service
• Chapter  12  Sponsorship
• Chapter  13  Traditional Revenue Generation in Sport and Recreation
• Chapter  14  Sustainability and Legacy
• Chapter  15  Measurement and Evaluation