{"id":2283,"date":"2024-03-01T13:07:36","date_gmt":"2024-03-01T06:07:36","guid":{"rendered":"https:\/\/pertoo.com\/thuvien\/?p=2283"},"modified":"2024-03-01T13:44:08","modified_gmt":"2024-03-01T06:44:08","slug":"public-relations-campaigns-an-integrated-approach-2","status":"publish","type":"post","link":"https:\/\/pertoo.com\/thuvien\/en\/public-relations-campaigns-an-integrated-approach-2\/","title":{"rendered":"Public Relations Campaigns: An Integrated Approach"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pertoo.com\/thuvien\/wp-content\/uploads\/sites\/12\/2024\/03\/9781506332512.jpg\" alt=\"\" class=\"wp-image-2234\"\/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background wp-element-button\" href=\"http:\/\/catalog.hoasen.pertoo.com\/cgi-bin\/koha\/opac-detail.pl?biblionumber=56125\" target=\"_blank\" rel=\"noreferrer noopener\">Xem v\u1ecb tr\u00ed s\u00e1ch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p>S\u00e1ch ngo\u1ea1i v\u0103n<\/p>\n\n\n\n<p><strong>Author:&nbsp;<\/strong>Regina M. Luttrell, Luke W. Capizzo<\/p>\n\n\n\n<p><strong>Edition Statement:&nbsp;<\/strong>1st&nbsp;Edition<\/p>\n\n\n\n<p><strong>Publisher<\/strong>:&nbsp; SAGE Publications,&nbsp;2018<\/p>\n\n\n\n<p><strong>Description:<\/strong><\/p>\n\n\n\n<p><strong>Public Relations Campaigns: An Integrated Approach<\/strong>&nbsp;introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model\u2015Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>The book offers&nbsp;<strong>a timely focus on the PESO model<\/strong>&nbsp;and its use in integrated campaigns, providing students with an understanding of today\u2019s best practices in PR.<\/li>\n\n\n\n<li>Numerous&nbsp;<strong>case studies<\/strong>&nbsp;<strong>and exercises<\/strong>&nbsp;throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns.<\/li>\n\n\n\n<li><strong>Real-world information including sample PR plans with budgets<\/strong>&nbsp;prepare students for success in their future careers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/www.amazon.com\/Public-Relations-Campaigns-Integrated-Approach\/dp\/150633251X\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e1ch ngo\u1ea1i v\u0103n Author:&nbsp;Regina M. Luttrell, Luke W. Capizzo Edition Statement:&nbsp;1st&nbsp;Edition Publisher:&nbsp; SAGE Publications,&nbsp;2018 Description: Public Relations Campaigns: An Integrated Approach&nbsp;introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model\u2015Paid media, Earned media, Social media,&#8230;<\/p>\n","protected":false},"author":20,"featured_media":2280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/posts\/2283"}],"collection":[{"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/comments?post=2283"}],"version-history":[{"count":1,"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/posts\/2283\/revisions"}],"predecessor-version":[{"id":2284,"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/posts\/2283\/revisions\/2284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/media\/2280"}],"wp:attachment":[{"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/media?parent=2283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/categories?post=2283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pertoo.com\/thuvien\/wp-json\/wp\/v2\/tags?post=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}