{"id":10544,"date":"2024-07-31T10:28:18","date_gmt":"2024-07-31T03:28:18","guid":{"rendered":"https:\/\/pertoo.com\/tuyensinh\/?p=10544"},"modified":"2024-09-11T17:55:04","modified_gmt":"2024-09-11T10:55:04","slug":"ly-do-nganh-digital-marketing-thu-hut-nguoi-hoc","status":"publish","type":"post","link":"https:\/\/pertoo.com\/tuyensinh\/ly-do-nganh-digital-marketing-thu-hut-nguoi-hoc\/","title":{"rendered":"Ng\u00e0nh Digital Marketing l\u00e0 g\u00ec? H\u1ecdc xong ra tr\u01b0\u1eddng l\u00e0m g\u00ec"},"content":{"rendered":"\n

Ng\u00e0nh Digital Marketing<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c, s\u1ef1 quan t\u00e2m v\u00e0 doanh thu cho m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. V\u1eady ng\u00e0nh Digital Marketing l\u00e0 g\u00ec v\u00e0 n\u00ean h\u1ecdc chuy\u00ean ng\u00e0nh n\u00e0y \u1edf tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc n\u00e0o \u0111\u00e0o t\u1ea1o t\u1ed1t nh\u1ea5t? B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u1ea3i \u0111\u00e1p chi ti\u1ebft c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn chuy\u00ean ng\u00e0nh Digital marketing cho b\u1ea1n hi\u1ec3u r\u00f5.<\/p>\n\n\n\n

Ng\u00e0nh Digital Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Digital Marketing hay ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 chuy\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o v\u1ec1 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 n\u1ec1n t\u1ea3ng Internet \u0111\u1ec3 truy\u1ec1n t\u1ea3i v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Digital Marketing l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc xu h\u01b0\u1edbng  trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. <\/p>\n\n\n

\n
\"Chuy\u00ean
Chuy\u00ean ng\u00e0nh Digital Marketing \u0111\u00e0o t\u1ea1o v\u1ec1 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 n\u1ec1n t\u1ea3ng Internet<\/figcaption><\/figure><\/div>\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Digital Marketer th\u1ef1c th\u1ee5, ngo\u00e0i n\u1eafm r\u00f5 c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch marketing, Digital Marketer chuy\u00ean nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi v\u1ec1 ng\u00e0nh c\u0169ng nh\u01b0 ph\u1ea3i ki\u00ean tr\u00ec gi\u1eef ng\u1ecdn l\u1eeda \u0111am m\u00ea v\u1edbi chuy\u00ean ng\u00e0nh.<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a Digital Marketing<\/strong><\/h2>\n\n\n\n

Digital Marketing l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a Digital Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/p>\n\n\n\n

Gi\u00fap k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n<\/strong><\/h3>\n\n\n\n

Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing. Thay v\u00ec ph\u1ea3i \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u1eeda h\u00e0ng, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n c\u00f3 t\u00e0i kho\u1ea3n v\u00e0 truy c\u1eadp v\u00e0o c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, website s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh mu\u1ed1n mua v\u00e0 s\u1eed d\u1ee5ng. Ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 \u0111\u1ecba l\u00fd. \u0110i\u1ec1u n\u00e0y gi\u00fap cho doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng doanh thu nhanh ch\u00f3ng h\u01a1n so v\u1edbi c\u00e1c c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn marketing truy\u1ec1n th\u1ed1ng. <\/p>\n\n\n\n

D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch ki\u1ec3m so\u00e1t<\/strong><\/h3>\n\n\n\n

L\u1ee3i th\u1ebf c\u1ee7a Digital Marketing ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch v\u00e0 ki\u1ec3m so\u00e1t d\u1ec5 d\u00e0ng v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng. Vi\u1ec7c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3t chia s\u1ebb, l\u01b0\u1ee3t xem, l\u01b0\u1ee3t truy c\u1eadp website, chi ph\u00ed t\u01b0\u01a1ng \u1ee9ng, t\u1ef7 l\u1ec7 m\u1edf Email, th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, mua h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f4ng qua Digital Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi ph\u00ed chi\u1ebfn d\u1ecbch Marketing v\u00e0 b\u00f3c t\u00e1ch chi ph\u00ed t\u1eebng k\u00eanh. Nh\u1edd v\u1eady doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p, ti\u1ebft ki\u1ec7m chi ph\u00ed<\/p>\n\n\n\n

T\u1ed1i \u01b0u chi ph\u00ed<\/strong><\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p khi s\u1eed d\u1ee5ng Digital Marketing \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o sao cho ph\u00f9 h\u1ee3p gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n\n\n

\n
\"S\u1eed
S\u1eed d\u1ee5ng Digital Marketing gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi k\u00eanh SEO doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean top t\u00ecm ki\u1ebfm, t\u0103ng l\u01b0\u1ee3t truy c\u1eadp m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t click.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhanh ch\u00f3ng, \u0111\u1ed9 ph\u1ee7 l\u1edbn v\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n<\/strong><\/h3>\n\n\n\n

M\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng to\u00e0n c\u1ea7u c\u1ee7a Internet ng\u00e0y nay \u0111\u00e3 l\u00e0m cho Digital Marketing ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng b\u1ecb r\u00e0o c\u1ea3n b\u1edfi kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd. H\u01a1n n\u1eefa, \u0111\u01a1n v\u1ecb kinh doanh c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 b\u00e1n h\u00e0ng xuy\u00ean bi\u00ean gi\u1edbi m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 m\u1ea1ng l\u01b0\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i \u1edf qu\u1ed1c gia \u0111\u00f3. Qua comment, nh\u1eadn x\u00e9t \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng khai th\u00e1c th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao <\/strong><\/h3>\n\n\n\n

Th\u00f4ng qua ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7, \u0111\u1eb7t mua h\u00e0ng v\u00e0 thanh to\u00e1n khi xem c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p, t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch click v\u00e0 l\u01b0u li\u00ean k\u1ebft, b\u00e0i \u0111\u0103ng ho\u1eb7c video c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

C\u00e1 nh\u00e2n h\u00f3a d\u1ec5 d\u00e0ng<\/strong><\/h3>\n\n\n\n

Nh\u1edd Digital Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng tin li\u00ean h\u1ec7 v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o l\u1ecbch s\u1eed mua h\u00e0ng, \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch,… D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u00f3 kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef th\u00f4ng tin th\u00f4ng qua vi\u1ec7c nh\u1eadp li\u1ec7u, doanh nghi\u1ec7p s\u1ebd ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

T\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a Digital Marketing l\u00e0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tim ki\u1ebfm \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00fang m\u1ee5c ti\u00eau th\u00f4ng qua s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c ho\u1eb7c h\u1ec7 th\u1ed1ng th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing nh\u1eb1m ti\u1ebfp c\u1eadn v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n

H\u1ecdc xong Digital Marketing ra l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n

Sinh vi\u00ean sau khi h\u1ecdc xong chuy\u00ean ng\u00e0nh Digital Marketing c\u00f3 th\u1ec3 tham gia v\u00e0o nhi\u1ec1u v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c kh\u00e1c nhau. Sau \u0111\u00e2y l\u00e0 c\u00e1c vi\u1ec7c l\u00e0m ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u00e0nh Digital Marketing:<\/p>\n\n\n\n

Chuy\u00ean vi\u00ean SEO (Search Engine Optimization)<\/strong><\/h3>\n\n\n\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a chuy\u00ean vi\u00ean SEO l\u00e0 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn nh\u01b0: Google, Yahoo v\u00e0 Bing. H\u1ecd s\u1ebd t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan, t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp trang web. <\/p>\n\n\n

\n
\"Chuy\u00ean
Chuy\u00ean vi\u00ean SEO l\u00ean chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, t\u1eeb kh\u00f3a v\u00e0 link building b\u1ea3o \u0111\u1ea3m th\u1ee9 h\u1ea1ng trang web C\u00f4ng ty <\/figcaption><\/figure><\/div>\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean vi\u00ean SEO th\u1ef1c th\u1ee5, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch, k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u, k\u1ef9 n\u0103ng giao ti\u1ebfp, k\u1ef9 n\u0103ng coding v\u00e0 c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 Marketing c\u01a1 b\u1ea3n.<\/p>\n\n\n\n

Chuy\u00ean vi\u00ean Social Media<\/strong><\/h3>\n\n\n\n

Chuy\u00ean vi\u00ean Social Media ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh doanh nghi\u1ec7p tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0: Instagram, Facebook, Zalo, Linkedin,… B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u00f2n ph\u1ea3i theo d\u00f5i, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u00e1c k\u00eanh \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t c\u00e1c c\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u t\u1eeb c\u1ea5p tr\u00ean. Ngo\u00e0i ra chuy\u00ean vi\u00ean Social Media c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung, n\u0103ng \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf, edit video.<\/p>\n\n\n\n

Chuy\u00ean vi\u00ean ti\u1ebfp th\u1ecb n\u1ed9i dung (Content Marketing Specialist)<\/strong><\/h3>\n\n\n\n

Chuy\u00ean vi\u00ean ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1edbi th\u00f4ng tin h\u1ea5p d\u1eabn c\u00f3 gi\u00e1 tr\u1ecb nh\u1eb1m gi\u1edbi thi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Th\u00f4ng qua n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00e1ch h\u00e0ng d\u1ec5 c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. C\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o, kh\u1ea3 n\u0103ng vi\u1ebft t\u1ed1t v\u00e0 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin hot trend, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng.<\/p>\n\n\n\n

Chuy\u00ean vi\u00ean SEM (Search Engine Marketing)<\/strong><\/h3>\n\n\n\n

Chuy\u00ean vi\u00ean SEM th\u1ef1c hi\u1ec7n vi\u1ec7c thi\u1ebft l\u1eadp ki\u1ec3m so\u00e1t c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0: Google Ads, Bing Ads nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp website. T\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n

\n
\"Khi
Khi h\u1ecdc Digital Marketing, b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean vi\u00ean SEM chuy\u00ean nghi\u1ec7p v\u1edbi m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn<\/figcaption><\/figure><\/div>\n\n\n

Chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n

Chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u00e1ng t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0: Facebook Ads, Google Ads, Linkedin Ads. Th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

5 l\u00fd do n\u00ean h\u1ecdc ng\u00e0nh Digital Marketing<\/strong><\/h2>\n\n\n\n

N\u1ec1n kinh t\u1ebf ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd k\u00e9o theo s\u1ef1 n\u1edf r\u1ed9 c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p t\u1eeb nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng kinh doanh s\u00f4i \u0111\u1ed9ng. Do \u0111\u00f3,  doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n

\n
\"T\u00ecm
T\u00ecm hi\u1ec3u 5 l\u00fd do n\u00ean theo h\u1ecdc chuy\u00ean ng\u00e0nh Digital Marketing<\/figcaption><\/figure><\/div>\n\n\n

Nhu c\u1ea7u nh\u00e2n l\u1ef1c d\u1ef1 b\u00e1o t\u0103ng<\/strong><\/h3>\n\n\n\n

Theo statista.com, ph\u1ea1m vi ph\u1ee7 s\u00f3ng Internet c\u1ee7a Vi\u1ec7t Nam n\u0103m 2023 \u0111\u1eb7t g\u1ea7n 80% t\u1ee9c l\u00e0 kho\u1ea3ng 81,48 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Con s\u1ed1 n\u00e0y d\u1ef1 b\u00e1o s\u1ebd c\u00f2n t\u0103ng cao trong giai \u0111o\u1ea1n 2024 – 2029. Qua \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, vi\u1ec7c s\u1eed d\u1ee5ng Internet \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen h\u00e0ng ng\u00e0y c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n

\n
\"D\u1ef1
D\u1ef1 b\u00e1o nhu c\u1ea7u ngu\u1ed3n nh\u00e2n l\u1ef1c ng\u00e0nh Digital Marketing s\u1ebd t\u0103ng cao trong nh\u1eefng n\u0103m t\u1edbi<\/figcaption><\/figure><\/div>\n\n\n

V\u1edbi t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng Internet ng\u00e0y c\u00e0ng t\u0103ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 ti\u1ec1n \u0111\u1ec1 khi\u1ebfn ng\u00e0nh Digital Marketing ng\u00e0y c\u00e0ng r\u1ed9ng m\u1edf v\u1edbi ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. <\/p>\n\n\n\n

C\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 s\u00e1ng t\u1ea1o<\/strong><\/h3>\n\n\n\n

Sau khi t\u1ed1t nghi\u1ec7p Digital Marketing, b\u1ea1n c\u00f3 th\u1ec3 theo \u0111u\u1ed5i c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho ph\u00e9p b\u1ea1n th\u1ef1c h\u00e0nh c\u1ea3 k\u1ef9 n\u0103ng c\u1ed9ng t\u00e1c v\u00e0 s\u00e1ng t\u1ea1o. C\u00e1c vai tr\u00f2 trong l\u0129nh v\u1ef1c n\u00e0y th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o. V\u1edbi \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi nhi\u1ec1u chuy\u00ean gia kh\u00e1c, h\u1ecdc h\u1ecfi t\u1eeb quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0m vi\u1ec7c b\u1ec1n ch\u1eb7t.<\/p>\n\n\n\n

\u0110a d\u1ea1ng ngh\u1ec1 nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Digital Marketing cung c\u1ea5p cho sinh vi\u00ean nhi\u1ec1u v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c kh\u00e1c nhau sau khi t\u1ed1t nghi\u1ec7p ra tr\u01b0\u1eddng. Khi h\u1ecdc chuy\u00ean ng\u00e0nh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i C\u00f4ng ty truy\u1ec1n th\u00f4ng, C\u00f4ng ty qu\u1ea3ng c\u00e1o, l\u00e0m vi\u1ec7c t\u1ef1 do Freelancer ho\u1eb7c t\u1ef1 kh\u1edfi nghi\u1ec7p kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c trong l\u0129nh v\u1ef1c Digital Marketing. Sinh vi\u00ean c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n