Sách ngoại văn

Author: W. Timothy Coombs

Edition Statement: 5th Edition

Publisher:  SAGE, 2019

Description:

Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management – pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Table of Contents

Preface
Acknowledgements
Chapter 1. A Need for More Crisis Management Knowledge
Chapter 2. Risk as the Foundation for Crisis Management and Crisis Communication
Chapter 3. The Crisis Mitigation Process: Building Crisis Resistant Organizations
Chapter 4. Crisis Preparing: Part I
Chapter 5. Crisis Preparing: Part II
Chapter 6. Recognizing Crises
Chapter 7. Crisis Responding
Chapter 8. Postcrisis Concerns
Epilogue
Appendix: Possible Case Studies
References
Index

Source: //www.bookdepository.com/

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Author: Michael Rabiger, Courtney Hermann

Edition Statement: 7th Edition

Publisher:  Routledge, 2020

Description:

Directing the Documentary is the definitive book on the documentary form, that will allow you to master the craft of documentary filmmaking. Focusing on the hands-on work needed to make your concept a reality, it covers the documentary filmmaking process from top to bottom, providing in-depth lessons on every aspect of preproduction, production, and postproduction.

The book includes dozens of projects, practical exercises, and thought-provoking questions, and offers best practices for researching and honing your documentary idea, developing a crew, guiding your team, and much more. This fully revised and updated 7^th edition also includes brand new content on the rise of the documentary series, the impact of video on-demand and content aggregators, updated information on prosumer and professional video (including 4K+), coverage of new audio & lighting solutions and trends in post-production, coverage of the immersive documentary, and provides practical sets of solutions for low, medium, and high budget documentary film productions throughout. The companion website has also been fully updated to a variety of new projects and forms.

By combining expert advice on the storytelling process, the technical aspects of filmmaking and commentary on the philosophical underpinnings of the art, this book provides the practical and holistic understanding you need to become a highly regarded, original, and ethical contributor to the genre. Ideal for both aspiring and established documentary filmmakers, this book has it all.

Source: //www.routledge.com/

Sách ngoại văn

Author: Kathleen Fearn-Banks

Edition Statement: 5th Edition

Publisher:  Routledge, 2017

Description:

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

Table of Contents

Preface

1 Crisis Communications Today

2 Crisis Communications Theory

3 Communications to Prevent Crises

4 Communications When the Crisis Strikes

5 Social Media and Crisis Communications

6 “Textbook” Crises

7 Culture Crises –Domestic　

8 Culture Crises: Foreign and International

9 Environmental Crisis

10 Natural Disasters

11 Transportation Crises

12 Product Failure and Product Tampering

13 Death and Injury

14 The Crisis Communications Plan

Index

Source: //www.routledge.com/

Sách ngoại văn

Author: Trevor Slack, Terri Byers, Alex Thurston

Edition Statement: 3rd Edition

Publisher:  Human Kinetics, 2021

Description:

Textbook for graduate and upper-undergraduate courses in organizational theory and organizational behavior as it relates to sport and sport/recreation management degree programs; reference for practicing sport managers around the world.

Content

Part I. Introducing Sport Management
Chapter 1. The Management of Sport Organizations
Chapter 2. Doing Research in Sport Management

Part II. Fundamentals of Managing Sport Organizations
Chapter 3. Organizational Goals and Effectiveness
Chapter 4. Sport Organizations and Their Environments
Chapter 5. Dimensions of Organizational Structure
Chapter 6. Design Options in Sport Organizations
Chapter 7. Sport Organizations and Their Responses to Policy
Chapter 8. Strategy in Sport Organizations
Chapter 9. Sport Marketing

Part III. Dynamics and Complexity of Managing Sport
Chapter 10. Control in Sport Organizations
Chapter 11. Gender and Sport Organizations
Chapter 12. Volunteers in Sport Organizations
Chapter 13. Governance of Sport Organizations
Chapter 14. Decision Making in Sport Organizations
Chapter 15. Power and Politics in Sport Organizations
Chapter 16. Managing Conflict in Sport Organizations
Chapter 17. Managing Culture in Sport Organizations
Chapter 18. Organizational Change in Sport
Chapter 19. Leadership and Sport Organizations

Part IV. Contemporary Issues in Sport Organizations
Chapter 20. Mental Health and Sport Organizations
Chapter 21. Technology in Sport Organizations
Chapter 22. Sports Analytics
Chapter 23. Corporate Social Responsibility and Sport Organizations
Chapter 24. Procurement and Sport Organizations
 

Source: Amazon

Sách ngoại văn

Author: G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold

Edition Statement: 3rd Edition

Publisher:  Human Kinetics, 2021

Description:

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book&;s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).

The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals.

The thorough coverage of the field is built around three common themes:

1. Public relations is a managerial function focused on advancing the brand and engaging key stakeholders.
2. The communications environment is continuously evolving.
3. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry.

Source: Amazon

Sách Tiếng Việt

Tác gi�?/strong>: Linda Coles

Dịch gi�?/strong>: Trương Kiều Hạnh 

Nhà xuất bản: NXB Tr�? 2020

Công ty phát hành: NXB Tr�?nbsp;

Hầu hết mọi người đều có tài khoản �?ít nhất một trong những nền tảng kết nối xã hội trực tuyến ph�?biến như Facebook, Twitter hay YouTube. Tuy nhiên, rất ít người biết cách làm th�?nào đ�?“tiếp thị�?bản thân hay doanh nghiệp của h�?một cách hiệu qu�?trên các nền tảng này. Trong quyển sách này, chuyên gia truyền thông mạng xã hội hàng đầu Linda Coles s�?hướng dẫn bạn thực hành c�?th�?từng bước đ�?bạn có th�?quảng bá thành công doanh nghiệp hoặc k�?năng của mình đến mọi người thông qua mạng xã hội.
Đầu tiên, sách s�?giúp bạn lựa chọn đâu là trang mạng xã hội phù hợp nhất với mục tiêu kinh doanh mà bạn hướng đến, sau đó bạn s�?có cơ hội tìm hiểu những ưu và nhược điểm của từng trang mạng xã hội lớn. Với những k�?thuật đơn giản, nhanh chóng và tiết kiệm chi phí, đây thực s�?là một quyển sách hướng dẫn thiết thực cho các nhà tiếp th�? những người khởi nghiệp, các doanh nghiệp vừa và nh�?đang tìm cách tận dụng mạng xã hội đ�?xây dựng thương hiệu và tăng đ�?ph�?sóng thương hiệu của mình.
Linda Coles là một chuyên gia v�?truyền thông mạng xã hội. Bà h�?tr�?doanh nghiệp tận dụng tối đa các công c�?trực tuyến đ�?gia tăng khách hàng và m�?rộng mạng lưới làm ăn. Không những đi diễn thuyết tại các hội thảo, viết sách v�?xây dựng mối quan h�? bà còn tư vấn cách tận dụng những mối quan h�? c�?trực tuyến lẫn ngoại tuyến, đ�?phát triển mạng lưới làm ăn kinh doanh và kết nối trực tuyến hiệu qu�?

Nguồn: Internet