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Hoa Sen University
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Digital Art

[HTV9] Digital Art Program – A potential direction for Gen Z who love art & technology

At HSU, students will gain knowledge from the basics of painting, color, and composition to advanced digital subjects, 3D software, visual effects; at the same time approach to the concepts of creativity, idea development, marketing; Subsequently, their skills are applied in fields such as animation, gaming, cinema, advertising, and publishing.

With the rapid advancement of the 4.0 era, the design major faces increasingly significant creative challenges. The art element no longer stops at traditional materials but adapts to innovative presentations in space, interactivity, and augmented realities like VR and AR.

The Digital Art Program was developed to align with the strategic goal of creating a technology-driven university. Students will learn the basics of painting, colors, composition, and lines, progressing to digital painting, 3D software, and visual effects. They will also explore creativity, idea development, marketing, and branding, applying these skills to animation, games, film, advertising, and illustration publications.

  • The curriculum focuses on building a solid foundation of basic artistic knowledge while integrating digital technology to create highly applicable products.
  • Digital Art at Hoa Sen University is the first and only full-time undergraduate program in this field in Vietnam.
  • The program boasts skilled and experienced lecturers. Students will also regularly participate in specialized workshops and interact with industry experts.

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Digital Art applies Visual Art to digital forms to meet the creative industry’s 4.0 human resource needs. It equips students with knowledge from the basics of painting, colors, composition, and lines to digital painting, 3D software, and visual effects. Students also access concepts of creativity, idea development, marketing, and branding, applying these skills to animation, games, cinema, advertising, and illustration publications.

The program includes subjects such as Foundations of Art Creation, Digital Illustration Techniques, Basic Sculpture, Design Thinking, Project Management, Character Design, Environment Design, Game Graphic Design, Commercial Product Illustration, 3D Sculpture with Zbrush, Motion Graphics, and Graphics illustration for Brand Identity…

After graduating from the Digital Art program, students can pursue careers as designers in various fields, including:

  • Video game software design company.
  • Media advertising companies, design firms, and event planning companies.
  • Production and trading companies
  • Television stations and production companies
  • Animation studios and short film production organizations
  • Newspapers, magazines, book publishers, and media publications
  • Establishing and running their own design companies

Upon graduation, students can pursue specific jobs such as:

  • Video game concept developer.
  • Illustrator for books and comics.
  • Animation artist in the animation industry.
  • Visual Designer for advertising and media agencies.
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